If the small shop around the corner, the one that we all know and love, would start a website it will probably have a great deal of success. The big business empires that we see today have actually started this way. But how can we make something like this happen?
This question actually seems to have a very simple and yet surprising answer: search engine optimization. But what is this? A general definition would be: methods used to develop and promote a product or a service, making a website have a high position in Internet rankings. Many important businesses that have become very popular in our days, have used these methods in order to develop. With the help of the Internet one can promote their services or products so that they are better known. When you have competitors the fight will be stiff. It is going to be crucial to come up with some innovative ideas so that you get better rankings.
Studies show that most of the small businesses choose not to invest in their own website but would rather advertise on some low key sites that don’t bring them any clients. Experts agree that they are actually losing some important chances and not taking hold of the opportunities they have. Going online with your business is a very good way to take hold of the chances provided by the Internet, especially in our days when technology is playing such a big role.
People mostly use the Internet for emailing and for searching. For this reason try to choose the right keywords when you are starting your search engine optimization campaign. When someone will type your keyword in a search engine, then your website will appear among the first search results. Choosing some popular and representative keywords will make your website have great traffic results.
A SEO campaign is very important and it requires a lot of hard work and a constant effort. For this reason you should ask for the help of some SEO experts.
Do you remember when you were a kid and you dreamed about what you want to be when you grow up? This likely changed several times by the time you grew up! Then if you had an idea of what you wanted to do with your life, you may have gone to college to pursue that. You had to do research on which colleges had the best curriculum, how much it costs to go there, costs for living arrangements, etc. Then you determined whether it was feasible for you or not at that time. Do you have the grades to qualify for that school? Do you have the money? If not, what loans are available to you?
The point is people don’t just sit there and dream and then suddenly everything materializes so that they can realize their dream. They have to do planning and research and then develop that into a step-by-step process that will get them to where they want to go. They also need the ability to change direction if necessary, so the plans need to be both focused and flexible.
If they do go to school, when they graduate it will be the same type of routine where they will need to find the companies that hire whatever particular speciality they had pursued. Where is the company located? Would they need to move if you they were hired? Who do they need to see to get the job? Will the company pay them what they are expecting? Will they be willing to compromise if not? Will the company representatives like them and offer them a job after their interview?
Your plans are usually dependent on outside forces as well as your own resources as far as if you can make it happen – and importantly, if not, what other options do you have? It is always best to plan for contingencies no matter what. Reality is such that we shouldn’t ever be caught off-guard if anything unexpected happens. This can mean something as simple as always remembering to have a savings account so that you have resources to survive no matter what, and ideally to be able to pursue your dreams.
If your dream is to create a business in the Internet marketing industry, then all of the above applies. It seems to attract its share of ‘mavericks,’ as entrepreneurs do not necessarily have college degrees. They just need initiative and motivation and be willing to learn. Of course there are other options to learning other than college, and many resources are available on the Internet itself; so if someone decides that they want to go their own way and start their own business, then they would find out what it is they need to do and how and where to learn how to do it.
There are as many aspects or possible avenues to this as with anything else. You might want to be a web designer which along with computer programming would probably take some real solid instruction as they are both technical and as such are very exact sciences. This would be starting at the top and something that more than likely would take quite a while to master to the degree that you could build websites or develop systems.
Never fear there are less skilled jobs you can do in Internet marketing. For example, you could start your own affiliate membership program and be a mentor or coach, teaching and guiding your members who want to start an online business. In that case maybe you could hone up with some courses from an online community college in sales and marketing, business management and communications. If you enjoy working with people then this might become your dream.
However, maybe you are not all that ambitious or are unsure what way you want to go at this point. Then ‘test the waters’ by doing something less involved, such as just becoming an affiliate and focus on being a super affiliate in the future. Learn the ins and outs of the industry in that way; something like ‘working your way up’ the proverbial ‘corporate ladder.’ Determining what the difficulties may be for people, as well as the best techniques and strategies for marketing and advertising online would definitely help you get information and experience. Down in the trenches is a very effective place to learn and then you can share with those that come behind you.
Empathy or ‘walking in someone else’s shoes’ (before you judge them) is always the key to inter-network communications. We have organizations that protect everyone in the ‘workplace’ from unfair treatment. Yet sometimes people are so abusive and insulting to customer service agents especially when feeling ‘anonymous’ online.
To start out with, the fact is that businesses usually make the ‘ground rules’ for a transaction. The consumers do not walk in and tell them how they are going to do things. Yet some refuse to follow simple directions or protocol when using a helpdesk. Maybe they don’t (won’t) understand because they think it is real technical to have a ‘ticket’ system. So they actually have an aversion to the instructions. They refuse to learn. Supposedly it is everyone else’s responsibility to take up the slack for that.
Yet if they can even do email they may be capable of understanding the concept of a ‘thread’ where there are back and forth replies – we write to someone, they write back in REPLY to our communication, and then we make further comments and send it back to them again and on and on.
Nobody in their right mind would expect a conversation to go back and forth over time by making separate individual emails that reference some unknown other communication but not include the actual details. Without the HISTORY being there in the same document of what we are discussing, it is difficult if not impossible to follow the conversation and give a coherent reply.
Yet people insist the helpdesk/customer service should pay attention to them even if they submit 5 tickets for the same issue, and worse, never acknowledging having received a response previously or any clue what the current status of the issue is. Unless you require them to go and look up their previous ticket themselves to read the details of the situation, you will be forced to either use cold canned (generalized) messages or to spend an inordinate amount of time repeating things over and over times 100 different people, and doing research for them all, just to know what they are saying.
They expect customer service to follow 100 conversations that go on over weeks, when they contact ‘support’ again about the same issue — without even using their last name or membership ID – NOthing – like they are the center of the universe, and you should know it is them and if not then it is on you to try to figure it out (and give a coherent reply to the question or issue).
These ‘folks’ are so zoned out in their entitlement mentality that they actually make it difficult if not impossible to assist them. It is like they ‘shoot themselves in the foot’ because they refuse to follow the directions or to cooperate with the business or corporate operating procedure. So instead of being helped with their initial problem, the agent is forced to try to get enough information to proceed with techical or administrative support. And in some cases each time it is like who is this person? Does the situation sound familiar?
So pretend like it is you and try to treat people as you would like to be treated. Be professional, polite, and give people the respect to follow their directions if you are at their website, business or program, particularly when you are asking for help. Try to be logical about giving them the details they need to understand what you want. Your full name, membership ID, domain name, email address that you use for that program, anything to help identify yourself.
If you are being asked for help, then of course you should attempt to help as many people as you can as best as you can. To ’empathize’ with other ‘helpers,’ pretend you are preparing to provide answers or solutions when you realize you don’t know the question or who is asking. You really want to do your best, but you haven’t been given the necessary details.
If you contact ‘support,’ and you mean that something ‘doesn’t work’ or that you ‘can’t’ do something, then describe what you mean by that – do you get error messages? what do the error messages say? Or a blank screen? what is the address or URL of the website where the problem happened? What were you doing when it happened?
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