The Right Article Marketing Approach
Using the right approach for article marketing is the only way to achieve a high level of success. Several important factors will need to be considered in order to get things moving in the right direction. Article distribution, subject matter, and keywords are the key issues to focus on in article marketing. You’ll dramatically shift the odds in your favor when you get all of these components working together. Get them wrong, and you’ll be headed for a long uphill battle that never seems to yield any results. Article marketing will work for a long time to come, so it’s critical that you learn the right approach. Let’s examine these focus points a little closer.
Let’s start off with the topic choice for your article. You’ll want to concentrate your article writing around familiar subjects. For those who write articles to promote their own business, you’ve got nothing to worry about. Conversely, when you write about a variety of subjects – try to be familiar with each. Writing becomes a lot easier when you’re writing from a personal perspective. You’re going to be wasting a lot of time if you don’t follow this guideline.
Keyword planning is another important factor. The majority of article marketers rarely research keywords prior to writing an article, even though it’s a primary aspect of the job. When people are looking for information online, search engines catalog those inquiries in the form of relevant keywords. Your articles won’t rank very well with search engines if you don’t do keyword research. You could be writing about pink lawnmowers, but if everyone is searching for yellow ones – you’re article will get no visibility. You have to spend some time doing SEO research before you sit down to write articles.
The final element in running a successful article marketing business is article distribution. This one step requires the most amount of time and effort. It takes about an hour to post an article on six to eight directories, and there are hundreds of directories out there. A better alternative would be to get an article distribution service to distribute your articles for you. These distributors are responsible for publishing your content on hundreds of sites all over the Internet. Basically, all you’d really need to do is post your article into their interface, and then you’re done. Believe it or not, a lot of article writers don’t even realize that this incredible resource is available to them.
The majority of your article writing accomplishments will be the byproduct of the three points we’ve just covered. Your firsthand knowledge of the subject matter will greatly improve your article writing. You’re also going to get much better visibility for your content with search engines after you introduce keyword research into the mix. Along with your content, that is distributed to hundreds of websites by an article distribution service. With all three of these components working together, it’s easy to see why this is a very effective combination.