Tag Archives: selling products online

Proper Labeling Is A Key Element In Product Advertising

Proper Labeling Is A Key Element In Product Advertising

by Leeanne Kunnert

One of the most important aspects of your product is advertising. Your product is truly only as good as your marketing and promotions. Without proper marketing the majority of the public would have no way to know what the product is, how it benefits them or where they can purchase it. Your product label is one of the most significant aspects in maximizing your product and its exposure.

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When it comes to labeling there are many options to choose from including some of the most common; cut & stack, pressure sensitive, roll-fed and shrink sleeve labeling. One of the best types of labels with a variety of benefits is the shrink sleeve.

Branding is what identifies a company to its customers. A majority of consumers will purchase products and services from brands that they are familiar with. If your company sells cheese and moves into the salad dressing market, your customers will often follow. Your brand is what is selling your products. People associate product characteristics such as quality to the brand not necessarily the individual product. Branding is created using custom labels such as shrink sleeves. Shrink sleeves leave more room to promote different aspects of the product and brand. There is three hundred sixty degrees of space from the top of the product to the bottom to promote all aspects of not only the product but the company’s brand.

Online product
Online product

Another overwhelming benefit in shrink sleeve labeling is the flexibility and strength of the label. With traditional labels the products container must conform to a certain size and shape. With shrink sleeve labeling the product label conforms to any shape packaging. Not only does this allow you creative freedom with product packaging but also reduces waste and cuts down the chances of the product being damaged when shipped. Your product is individually shrink-wrapped when using shrink sleeve manufacturing.

With new biodegradable materials shrink sleeves are manufactured using more environmentally conscious materials. This along with the elimination or product labeling waste makes shrink sleeve labels a more popular labeling option than some more traditional options. The extra protection that the shrink sleeve offers the product also eliminates the need for heavy packaging and wrapping thus decreasing the size of the shipment saving companies money.

Shrink sleeve labels allow the company to promote their brand as well as saving on money while continuing to be conscious of environmental needs. With the money companies save using shrink sleeve labeling they can continue to develop products and enhance the company brand.

More Information:

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Source: http://www.PopularArticles.com/article465152.html

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Online Helpdesk Tips and Tricks

Online Helpdesk Tips and Tricks

by Daniel D Lotts

Empathy or ‘walking in someone else’s shoes’ (before you judge them) is always the key to inter-network communications. We have organizations that protect everyone in the ‘workplace’ from unfair treatment. Yet sometimes people are so abusive and insulting to customer service agents especially when feeling ‘anonymous’ online.

To start out with, the fact is that businesses usually make the ‘ground rules’ for a transaction. The consumers do not walk in and tell them how they are going to do things. Yet some refuse to follow simple directions or protocol when using a helpdesk. Maybe they don’t (won’t) understand because they think it is real technical to have a ‘ticket’ system. So they actually have an aversion to the instructions. They refuse to learn. Supposedly it is everyone else’s responsibility to take up the slack for that.

Yet if they can even do email they may be capable of understanding the concept of a ‘thread’ where there are back and forth replies – we write to someone, they write back in REPLY to our communication, and then we make further comments and send it back to them again and on and on.

Nobody in their right mind would expect a conversation to go back and forth over time by making separate individual emails that reference some unknown other communication but not include the actual details. Without the HISTORY being there in the same document of what we are discussing, it is difficult if not impossible to follow the conversation and give a coherent reply.

Yet people insist the helpdesk/customer service should pay attention to them even if they submit 5 tickets for the same issue, and worse, never acknowledging having received a response previously or any clue what the current status of the issue is. Unless you require them to go and look up their previous ticket themselves to read the details of the situation, you will be forced to either use cold canned (generalized) messages or to spend an inordinate amount of time repeating things over and over times 100 different people, and doing research for them all, just to know what they are saying.

online-marketing-pyramid
online-marketing-pyramid

They expect customer service to follow 100 conversations that go on over weeks, when they contact ‘support’ again about the same issue — without even using their last name or membership ID – NOthing – like they are the center of the universe, and you should know it is them and if not then it is on you to try to figure it out (and give a coherent reply to the question or issue).

These ‘folks’ are so zoned out in their entitlement mentality that they actually make it difficult if not impossible to assist them. It is like they ‘shoot themselves in the foot’ because they refuse to follow the directions or to cooperate with the business or corporate operating procedure. So instead of being helped with their initial problem, the agent is forced to try to get enough information to proceed with techical or administrative support. And in some cases each time it is like who is this person? Does the situation sound familiar?

So pretend like it is you and try to treat people as you would like to be treated. Be professional, polite, and give people the respect to follow their directions if you are at their website, business or program, particularly when you are asking for help. Try to be logical about giving them the details they need to understand what you want. Your full name, membership ID, domain name, email address that you use for that program, anything to help identify yourself.

If you are being asked for help, then of course you should attempt to help as many people as you can as best as you can. To ’empathize’ with other ‘helpers,’ pretend you are preparing to provide answers or solutions when you realize you don’t know the question or who is asking. You really want to do your best, but you haven’t been given the necessary details.

If you contact ‘support,’ and you mean that something ‘doesn’t work’ or that you ‘can’t’ do something, then describe what you mean by that – do you get error messages? what do the error messages say? Or a blank screen? what is the address or URL of the website where the problem happened? What were you doing when it happened?

More Information:

Daniel Lotts is the owner of www.dreamaffiliate.com and is dedicated to helping you succeed when starting a home based business. 100% Proven Online Profits! Visit today for more info or check out the site’s #1 home business at: http://www.PlugInProfitSite.com/main-18923

Source: http://www.PopularArticles.com/article462688.html

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