How To Use “Squidoo” Effectively
It is important to understand that a squidoo page should not be a sales page but a source of information about your business. As a matter of fact because squidoo has an exceptional search engine ranking ability, it is a very useful marketing tool for any business. It is best to present your product or service as a solution to a problem you mentioned about, by providing a “back link” to your website.
When building a squidoo lens it is paramount to keep in mind that you need to feed your prospects and customers with rich and useful information they are longing for. If you are a small business looking out for an additional income, the affiliate and ad revenue options in squidoo can be of help.
The best way to promote your squidoo lens is by submitting to digg.com, stumbleupon.com, and social media sites such as Twitter and Facebook. After creating a few lenses and submitting to these sources you will observe a steady growth in the number of people visiting your lenses.
“Foursquare” has an enthusiastic fan base and an innovative new media platform especially for businesses such as restaurants and cafes. This location based mobile app is becoming popular nowadays, where people “check in” at venues and acquire badges based on regularity of visits.
Patrons of businesses submit their favourite outlet’s name to be listed on Foursquare which means even without your knowledge your business may be listed!. Hence it is advisable to check for it and make use of this platform to get more footfall to your store.
News about special events, availability of a unique item or a special discount at your outlet can be conveyed to your audience with the help of a feature called “Foursquare local updates.” There are tools available within Foursquare to have a true engagement with customers. There is a tool called “Foursquare specials” to reward patrons when they visit a business outlet, which could be in the form of discounts, a free drink or a book, etc. This could also be used to lure prospects to the business outlet. “Foursquare” provides a selection of “foursquare specials” such as Mayor specials, check-in specials, wildcard specials, frequency- based specials, etc., which could be customised for a particular business and its customers. By offering “foursquare specials” to their patrons, they can find out how the business is doing over time, with the help of the free venue analytics included. Friendly competition on becoming the “Mayor” of an outlet can compel customers back to the business location.
Foursquare also provides tools to promote businesses that do not have a physical presence by permitting them to launch a page to enable them to connect with their followers.
Customers could also use “Foursquare” to keep a record of the places they had visited. It is nice to know where friends are hanging out and join them if you are somewhere nearby. Customers could ask their friends’ recommendations regarding a restaurant, its menu or any specials offered on the day as they can see who has visited when and where.
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