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What Are The Online Marketing Trends For 2014?

What Are The Online Marketing Trends For 2014?
by Jon Allo

Copyright (c) 2014 Jon Allo

As the Internet is constantly changing, what are the online marketing trends for 2014?

Digital technology and online business trends are areas that are showing real growth. ComScore, a leader in measuring the digital world, reported that U.S. online spending in November and December 2013 was over $42 billion, an increase of 10% over last year. Also, considerably more purchases were from mobile devices. So what are the online marketing trends for 2014?

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Get Ready For Mobile.

The online marketing trends towards mobile in 2014 is undeniable, and there will be significantly more purchases coming from mobile devices. People are becoming more comfortable when researching, shopping and generally using the Internet via mobiles and tablets. The rise of smartphones and popularity of tablets combined with better connectivity means that people can surf online whenever and where ever they want.

Make sure that in 2014 your online business keeps up with these Internet and online marketing trends

-with a responsive website design that provides a suitable viewing experience for all devices from mobile phones to desktop computer monitors. This means that no matter what device your customers find you, they can still view your website and buy from you.

How Good Is Your Content?

Producing valuable and engaging content designed for a specific audience has always been one of those online marketing trends that will never go away and 2014 is no exception. The search engine giant Google is focussing its results on websites that provide quality content. This means that good results from organic search engine optimisation will generated by strong content.

Online Marketing
Online Marketing

The marketing trends selling online products and services in 2014 will be driven more by establishing online authority and gaining trust from customers. This is will be achieved by regularly providing valuable content through a variety of channels, such as your website, social media, eNewsletters, videos and articles on other websites.

Social Media Will Become More Relevant.

in 2014, online marketing trends for sharing information with social media will increase. Facebook, Twitter, and LinkedIn will still be the major social media networks. Content shared on these networks will add value to your search engine rankings because the more people who choose to share a piece of content, the higher its perceived quality.

Rising stars like Pinterest, Google+ and Instagram will play a significant role in the online marketing trends in 2014. Businesses will need to test different social networks to see which helps them to reach the maximum amount of consumers.

The Use Of Images.

In addition to the importance valuable content, another of the online marketing

trends for 2014 is the use of images. Well-placed pictures in blog posts and social media updates will help your content to stand out. Social media sites that are image based like Pinterest and Buzzfeed will become more relevant. There will continue to be a big rise in the popularity of infographics, which put together images with a small amount of text to explain subject matter and provide research data.

More Information:

Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about building a successful online business you can access to a FREE Online Business Marketing Bootcamp at http://www.jonallo.com

Source: http://www.PopularArticles.com/article458926.html

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Internet Marketing Advice That Is Easy To Understand

Internet Marketing Advice That Is Easy To Understand
by Samson Williams

For businesses promoting their services or products, Internet marketing becomes useful, also, it can replace traditional advertising and other methods like television or print. If you think Internet marketing would be a great way to promote your products, take a few minutes to read this article.

Provide a button that allows others to quickly and easily links back to your site. Others that are in your position will link your site to theirs and that will help draw in the customers from your site to theirs and vice versa.

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Compiling a mailing list with all relevant client information is vital. Have a place on your site where people can sign up for your email service. This address can be then used for either sales letters, promotions or seeking feedback on their recent purchasing experience.

To make more money, you need more subscribers. Split tests are a great way to find out how your website is doing. Split tests work by showing one group a version of a website, and then showing a second group a different version. Make your decision based on which version resulted in attracting the most subscribers.

You can host offline conferences after interacting with bloggers regularly, for example. Build a community around your brand, and people will identify with your products and attend the events where you go.

Make sure you provide the information your customers want on your page. Build a website that offers accurate information and is easy to navigate. Through adding content such as articles or reviews, you ensure your customers that you know your business and industry.

Make sure your record-keeping and site analytics are top-notch. You need to focus on things like your traffic numbers per month, your hits, your conversions, your referrals, and other types of stats that may be pertinent to your business. Detailed reports can help you figure out what to do with Internet marketing.

Internet marketing
Internet marketing

Internet marketing businesses can benefit from an effective email marketing campaign. Take steps to protect your email correspondence. Avoid free email services, especially those that delete old messages, as you may wish to go back to those later. If you have sensitive information contained in your emails, consider security and archiving methods to keep them safe.

To help your business grow its customer base with Internet marketing, be sure you are active in social media. By creating and maintaining a Facebook page for your business, you encourage customers and fans to interact and spread the word about your products and services. Using the Twitter website is a fantastic way to have casual chats with customers.

If you are going to create a web page, you should plan it thoroughly before you begin. Determine the type of content you would like to write as well as the directories you want to submit to. Each directory has different requirements for articles, such as shorter or longer length or fun versus serious content. Write with this information in mind, and you will have good submissions.

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Businesses are less personal nowadays due to the Internet; it is almost like buying a product from an anonymous person. This is a great method for smaller owned businesses to use. Especially if they have to focus on personal relationships in order to gain customers.

Take a close examination of the quality of your company’s product or service. You can market on the Internet until the cows come home, but if your product is inferior, it won’t do you any good. Selling high quality products will assure you a profitable business.

A key to success in Internet marketing is understanding the competition. If you understand both their product and their methods, you can beat them at their own game and achieve even greater profits. This is a key component in Internet marketing.

Take advantage of using lots of headlines on E-zines as well as your actual site. These headlines should be eye catching as well as informative. Sometimes adding graphics instead of headlines can be a useful alternative for writing catchy titles. Make sure your images are in the proper format for the media where they will be published.

In conclusion, you may find that Internet marketing is helpful for your business. Internet marketing can be utilized to advertise your services and products instead of traditional TV or print ads. If you keep these tips in mind, you can have Internet marketing help your business.

More Information:

Samson Williams Owns A Free Internet Marketing Resources Website Where You Can Get 100% FREE Internet Marketing Ebooks And Videos. Visit http://www.ZumaProducts.com/gift To Get Your Free Copy Today.

Source: http://www.PopularArticles.com/article461231.html

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