4 Essential Marketing Tactics When Setting Up An Online Business
by Jon Allo
If you are setting up an online business, your success will ultimately come down to your ability to get customers. If you have no customers, you’ll have no business. Marketing is the way that you get those customers and without it, your business is going struggle to survive. Marketing does not just just mean doing some advertising when you set up a website business. Advertising is just part of the marketing mix.
A Marketing Plan For Setting Up An Online Business.
Some people think that marketing and advertising is the same thing. As mentioned above, advertising is an element of marketing whether you’re setting up an online business or working on an established business. Advertising is a more passive activity and marketing is more active. When you place an ad it sits there and does its job, but marketing is about getting people to see those ads and everything else you do to promote your business.
1. Search Engine Optimization.
An important online marketing technique when setting up a web business is search engine optimization or SEO. This is the technique that search engines, such as Google, look for keywords within your website to deliver search results. Keywords are the words and phrases that somebody types into a search engine when they are looking for something on the Internet. SEO takes time to set up, but it also needs to be kept up to date on a regular basis. Search engines like fresh and relevant content, and when you’re setting up an online business you’ll have lots of new ideas and content that you can add to your website. Just remember to keep adding new content to your website on a regular basis.
2. Build A Customer List.
One of the best methods of marketing when setting up an online business is building an opt-in mailing list. This is when you get people to give you their email address so that you can market to them whenever you want. In exchange for a potential customer’s email address you should offer them something of value, like special deals, exclusive information or a free report or video of some kind.
3. Marketing With Email.
It takes seven to twelve exposures to your message before people will take action. Effective email marketing is vitally important when setting up an online business because it allows you to build a relationship with the people on your email list. This way they start to recognize the value that you are sending to them and be more willing to buy from you. Remember that every message you send needs to have value. Whether you are providing information or selling something, it has to be of value to the person reading it.
4. Good Website Design.
When you have a well designed website, users do not know if they’re dealing with a global company or a one-person operation. And this is good news when you’re setting up an online business because it means that your website can compete alongside the big organisations. Keep your website navigation simple and remember to clearly outline the benefits of your products and services on your homepage.
When setting up an online business there can seem to be a mountain of obstacles to climb
– from getting your website online, to finding the right products to sell and the best customers to buy them. Discover quick, easy and proven online business strategies to help your business succeed at http://www.jonallo.com
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