Tag Archives: online community

How to get customers in your online business

My BannerAbandonment – Why Visitors Don’t Turn Into Customers
by Sven Hylten-Cavallius

Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. This misguided focus is the road to ruin because it fails to take in the issue of abandonment.

Abandonment

“Abandonment” is one of those terms that has a unique meaning when applied to the Internet. The term refers to reasons why a user abandons a site before taking the action the site owner desires, typically purchasing a product or making an inquiry.

There are a number of beautiful sites on the Internet with unique innovations. Unfortunately, these sites rarely turn a profit or unnecessarily limit their profit potential. Site owners must focus on only one thing when building a site – converting visitors to customers. To avoid abandonment issues, you should focus on the following:

1. The site should always load as quickly as possible to accommodate visitors that are using 56k dialup modems.

2. The site should be designed for ease of use, not “what looks good.”

3. All advertisements must click through directly to the items that are being searched, not the home page of the site.

4. Site pages should be kept short to improve load times.

5. Information that is not germane to the product or service should be removed.

My Banner6. Flash, music and other “atmosphere elements” of the site should be removed or optional to speed up load times.

7. Signing up for the site newsletter must be incredibly easy.

8. Customers should be required to fill out the minimum of information to make a purchase.

9. Newsletters should be issued in HTML and text since some email systems do not accept HTML.

10. All images should be compressed for quick loading.

11. All links and emails must also include AOL friendly equivalents.

12. All emails must have automatic text wraps at 60 spaces so that the recipient does not receive a disjointed mess of code in their email box.

13. Email communications from the public must be responded to within 24 hours.

14. Communications made after business hours must be responded to first thing in the morning.

15. The site should offer accumulating bonus points for purchases that eventually lead to a “free gift”

16. When an order is shipped, an email should be sent to the customer telling them as much.

The list is fairly endless, but you should always view site designs and advertising from the perspective of the customer. The universal question for each project is, “How could we make this easier for customers?” By emphasizing this approach, you will bypass many of the problems you see on the net and avoid wasting your advertising dollars.

More Information:

Discover How To Make Huge Profits By Buying And Selling Antiques Onlinehttp://javi8.com/antiquecollecting/

Source: http://www.PopularArticles.com/article460191.html

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New Concept In Acquiring Customers

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New Concept In Acquiring Customers

by Peter Williamson

As a business owner, you purchase many things, including computers, phone systems, desks, tables, decorative things for the business atmosphere, ink, pens, paper, customers…

Wait! Customers?

When I first heard the phrase Buying Customers, coined by Brad Sugars, Founder of ActionCOACH, a worldwide business-coaching firm, I had an image of a barcode on the back of someone’s scanned head…oh, wait. That’s the cover of his book on the topic; but, the point is buying customers is a new concept and one worth exploring. Otherwise, you’ll remain like most business owners, chasing customers, rather than taking some relatively simple steps toward exploding your bottom-line and seeing the profit you’ve hungered for.

In the end, it’s all about numbers. Numbers are the language of business. To understand the importance, necessity, and how-tos of buying customers, it’s important to understand what we call “The 5 Ways,” a formulated system that ensures increased profits.

Traditionally, profit was defined in one simple formula:

Revenues – Expenses = Profit.

I’d be willing to bet that most business owners still have that formula as their “go to” for calculating profits, but “The 5 Ways” shows how you can multiply your profit based on 5 key “drivers” that are part of all businesses…even yours. These include:

* Generating Leads

* Converting Leads Into Customers

* Repeat Customer Business

* Average Dollar Sale

* Profit Margins

So, what’s this formula?

Customers
Customers

(1) Leads x (2) Conversion Rates = CUSTOMERS x (3) Number of Transactions x (4) Average Dollar Sale = Revenue x (5) Margins = PROFIT.

Let’s break it down step-by-step:

(1) Lead Generation: Number of prospects that have been in touch with your business over a given period of time.

(2) Conversion: Number of leads that actually purchased from you.

(3) Transactions: Total number of transactions (the number of times they buy from you) over the course of a year.

(4) Average Dollar Sale: The measurable average amount your customers spend every time they purchase.

(5) Profit Margin: The percentage of each and every sale that is profit (You sell something for $200, your expenses are $75. Your profit is $125.) If you divide your profit by your revenue – $75/$200, you’ll have your profit margin results.

Most business owners drop prices to try to make a profit. That’s like going backwards and calling it forward. Instead, look at each of “The 5 Ways” in the formula, and increase those 5 factors by a mere 10%.

The result is a 46% increase in revenue and a massive 61% profit on your bottom line.

Granted, there’s a lot more to buying customers than the formula above, and that’s where a business coach can help you generate lifetime value customers, show you how to increase your customer conversion rates, and help you through your transition to this new way of thinking and doing business.

There’s no time like the present to get started. Let me know how it works for you.

More Information:

Peter Williamson, Business Coach and Master Licensee, helps you find instant and lasting solutions to boost your profits by 61% or more – guaranteed. Email peterwilliamson@actioncoach.com For advice and access to proven systems that will advance your business, visit http://www.actioncoachcalteam.com/ andhttp://actioncalteamblog.com

Source: http://www.PopularArticles.com/article461155.html

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IM Strategy: The Difference Between Convincing and Promoting

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IM Strategy: The Difference Between Convincing and Promoting
by Victoria Pitt

Let’s picture this: You are out in public – just moving around and observing. You do not really know what you are looking for sometimes – or whether you are even looking for anything per se (maybe ‘window shopping’). You are just being ‘there.’ Someone (or something) pops up and rudely shoves a flyer in your face, pushing their agenda; they force you, whether you like or not to see or listen to their sales pitch. Unpleasant. In the mood to buy? or to ‘join’? Run for cover is most logical. Resistance is the usual reaction to Convincing behavior.

This can also happen when you pick up your own phone and a person or machine starts shouting a long diatribe about something or other, (who listens) — and they go on maniacally reading a script — until you literally have to shout to make them stop after they ignore all your polite, ‘no thank you’s.’ Are you in the mood to buy in this atmosphere? Much more likely to slam the phone down and feel perfectly justified.

This is why promoting in Internet Marketing is so different from other more intrusive mediums for marketing and sales. It is akin by Sales, but on a very different avenue — (referring to telemarketing (phones); network marketing (more phones and too much to do – conferences, meetings, blah blah) definitely for people who want to work with people directly.

Of course it is still all about networks on the Internet, but the association is more electronic and virtual— however there are still personal relationships. Although it is less personal than talking on the phone or meeting prospects, etc., in person (like in retail sales). Of late there has been social networking added to the mix, which is like the new frontier that has always been there (the public at large).

The reason Internet Marketing has some class as sales organizations go is because it is ‘Ethical, and PERMISSION based. We get to ‘opt-in’ (or out); We can control the conversation if we want to ‘unsubscribe.’ We can install ‘pop-up blockers.’ So we are free, and we have a choice. We are not held hostage by pushy sales people.

Promoting
Promoting

 

Selling or Promoting?

This relates to the difference between selling and promoting. The strategies with Internet Marketing have always been to build trust and relationship, and give away information for free. Then if the person wants to know more, they come to you because they trust you and (it is said that) they may even ‘subliminally feel they owe you the business if they decide to take action, because you have given them something of value – information, etc., and are building a relationship of trust – you responded, you did what you promised).

Yes – when you are a winner they ask you what you’ve got. They want to know more or know they want to get it from you. It is not you pushing it to where you can cause resistance rather than a sale because you have put somebody on a spot to say yes or no right now. It’s not ‘now or never’ – If you insist it has to be right now, then it may be never. If you act natural that is more like networking. Get on the radar and stay on it. See what develops.

If you think about it, it is a whole lot more conducive to a successful transaction for all parties when you are in this position; so far superior to running after people forcing them into a corner to convince them that they need what you have. This does not mean we do not need to be aggressive – nothing spells ‘nothing’ more than ‘passive’ marketing – no matter which marketing medium you employ. While ‘passive income’ rocks, it still needs you to be promoting in order to get the momentum rolling and to keep your ‘well-oiled machine’ running smoothly, as you sustain your level of action consistently. Then as you grow, periodically try to accelerate your level of activity until then that becomes the norm.

More Information:

Victoria Pitt owns http://incomeonlinereviews.com

Where popularhome business ideas and opportunities are tested

rigorously to find out what works and what doesn’t.

Visit today for more info or check out our #1 work-at-home program at:

http://hottestbizopp.com/

Source: http://www.PopularArticles.com/article460923.html

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Make Money Online

Make Money Online
by Samantha Knowles

Do you wonder if it is possible to Make Money Online?

Do you want to start working your own hours? Are you tired of the rat race of running to and from your current job? I know, I was too. So I started researching the various ways to make money online. With social media becoming such a big part of business and the way businesses conduct themselves, I took a closer look at ways to make money online.

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First of all, if you are looking to make money online, you have to have a mothership, so to speak. Creating a webpage is the first step in this journey. Once creating a webpage (we recommend using WordPress because it is user friendly). Come up with an idea, whether it is a blog or a review site, think about how you want to make money.

If your strategy is blogging, there are many ways to make money online with blogging. Google has an advertising platform called Google AdSense. It is as simple as signing up, enabling or pasting a small code on your website, and allowing the advertisements to automatically roll in. The problem with this program is that you don’t get any commissions – and you don’t get to control the ad content. But it is a way to earn passive income as you build your number of visitors online.

Make money online
Make money online

Another way to earn money online is to become an affiliate marketer. This is where you push products (both physical and digital) on your website. Then, if anyone buys a product through your website, you get a commission on the sale. You can do this several ways, by embedding keywords into a post or by reviewing products. Either way, if you can do it right, it can be a great way to make money online. Amazon has an Associates program for site owners and bloggers. They offer a search tool to find the right products and services from their site and a variety of ad styles to display on your site, including text-based and banner images (digital billboards). Each item purchased through your Amazon links give you a commission. It doesn’t take high volume traffic to achieve results, either.

Another way to make money online is through Company Referral Programs. Speaking of the benefits of permanent ads, banners and links aren’t the only ways to earn a little bit of dough off your online endeavors. By having a website, you gain the power of emailing companies to ask them for things. I have no shame in letting the yoga company whose mat I’m looking into purchasing know that I have a blog and write for yoga publications – it sometimes gets me discounts.Other times, I gain a valuable business contact in PR, advertising, or other aspects of corporate sales.

Whatever path you decide to take (or if you choose to take all of them) it is a great opportunity to learn new things and to challenge yourself! Get started today!

More Information:

If you are interested in some great ways to make money online check out Trustjacker by clicking here:http://65516802plx8ik0jse4spwkd5v.hop.clickbank.net/ Or check out a review for Trustjacker by clicking here: http://workingmomreviews.com/trustjacker-review/

Source: http://www.PopularArticles.com/article461113.html

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Communication Skills & Leadership

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Communication Skills & Leadership – Organizational Communications Processes in Leadership Activity


by Bill Thomas

“Sooth ‘t were a pleasant life to lead,

With nothing in the world to do

But just to blow a shepherd’s reed,

The silent season thro’

And just to drive a flock to feed,-

Sheep – quiet, fond and few!”

– Laman Blanchard

Communication skills give leaders ways to connect with, understand and influence the needs of people. It would be so very pleasant to live the life depicted in Blanchard’s musings.

Even though leadership combines the roles of shepherd, steward and orchestral conductor, people are not sheep, people do not dance to every tune, people will not feed on any old meal.

The primary leadership activity involves using organizational communications processes to establish relationships, garner commitment, advise and counsel and educate or develop their people.

Grow Relationships, Make Commitments

“Nature has given us two ears but only one mouth.”
– Benjamin Disraeli

However, God actually affirms, “death and life are in the power of the tongue.” The meaning of that sentence is simply this – we should open our mouths and say [write or type] whatever it is that we want to bring into existence!

Wise leaders use their words to convey their most essential, important and useful thoughts – otherwise, leaders listen for the clues, pains, hopes and boundaries being communicated by others.

Powerful leaders tend to say profoundly meaningful things that will engage, connect and commit people to their cause.

Communication skills
Communication skills

Advise and Counsel by Discovering

“We learn wisdom from failure much more than from success. We often discover what will do by finding out what will not do; and probably he who never made a mistake never made a discovery.” – Samuel Smiles

You can easily learn new things by using everyday organizational communications processes such as meetings, briefings, presentations, forums, discussions, written exchanges, casual conversations, reviews and coaching or consulting sessions.

Just how are leaders supposed to know what is profound or meaningful to other people?

People usually find ways to communicate those needs, desires and fears that are most important to them. People will always reveal those feelings or thoughts about themselves through their spoken, written and unspoken communications.

By asking how, what, why, when, with whom or where a person is doing something, you can glean much information about them and their impressions and preferences.

Educate, Develop and Train One Byte At A Time

“Heaven is not reached at a single bound;

But we build the ladder by which we rise

From the lowly earth to the vaulted skies,

And we mount to its summit round by round.”

– Josiah Gilbert Holland

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Investing your time and energy into listening to others will help you learn more about their concerns, hopes and guiding beliefs.

You can incorporate the leadership activities, communication skills and organizational communications processes previously mentioned to help your people and yourself:

– Learn by structured doing [training]

– Learn by practicing and assessing [developing]

– Learn by experimenting, exploring and discussing [educating]

Be the leader other people appreciate and look forward to communicating with – master these skills and watch your associates grow, flourish and succeed.

Mustard Seed Investments Inc., Copyright © 2005, All rights reserved.

Bill Thomas provides helpful guidance through the “Leadership-UltraNet!” – an affordable, guaranteed, leadership skills training program featuring personal attention, comprehensive resources and follow-up support for your growth.
Learn how the UltraNet! empowers your Leadership performance today, in every way!

http://www.leadership-toolkit.com/Leadership_UltraNet.html

Source: http://www.PopularArticles.com/article9134.html

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What Are You Focusing On?

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What Are You Focusing On?


by Carrie Greene

It was a beautiful afternoon and was out for a walk when I saw them. Snowdrops. Spring was coming, I was sure of it. Then I looked across the street at a mountain of dirty snow. I looked at the park; it was still inaccessible. I sighed; spring was not here yet. I looked back to the flowers and enjoyed them for a few minutes.

As I continued on my walk I thought about flowers, spring and the mountains of snow I climbed around. Here are five lessons I came away with that I believe are vital for us to remember as we run our businesses every day.

1.  If a tiny little flower can survive winter and find its way through the frozen earth and snow, I can certainly thrive when I encounter resistance from others or more frequently, when I manufacture the resistance myself.

Focusing on nature
Focusing

2. Things change subtly. There was no big sign that said “first sign of spring here.” You have to be on the lookout for changes, possibility and opportunity. I could have easily walked right by those flowers and never noticed them. What opportunities and possibilities are you walking right by in your business?

3. It’s up to you where you decide to look. One side of the street had a five-foot high mountain of snow, the other side had snowdrops. I chose to look at the snowdrops and not dwell on how much snow was left. Winter is not over. We are likely to get more cold weather and more snow. I focused my attention and energy on the flowers. What you focus your attention on grows. What are you paying attention to in your business? Are you focusing on the problems or the solutions? The possibilities or the issues?

4. Seasons change. There are days when it’s cold and dreary out. Days when nothing seems to go the way you want it to or planned it to, give it time, give it a chance. Things shift and, as long as you don’t give up, it all somehow works out.

5. Pay attention to, and acknowledge, the beauty and the good. The snowdrops won’t last long. They worked hard to get to the surface and share their beauty. Oftentimes in business we work hard to achieve a goal and then the second we reach it we move onto the next thing. Stop to celebrate and enjoy what you’ve done.

Snowdrops or mountains of snow? What side of the street are you going to look at?

More Information:

Carrie Greene is a speaker, author and business coach. She is a business strategist and productivity expert for entrepreneurs. Carrie helps entrepreneurs get clear on what they want and create simple and straight-forward plans to get there. She is the author of “Chaos to Cash: An Entrepreneur’s Guide to Eliminating Chaos, Overwhelm and Procrastination So You Can Create Ultimate Profit!” Free resources athttp://carriegreenecoaching.com/

Source: http://www.PopularArticles.com/article460857.html

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Why Should People Buy From Your Online Business?

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Why Should People Buy From Your Online Business?
by Jon Allo

When you are starting an online business you’ll find that the Internet is a very competitive marketplace. So how can you get your website visitors to buy from you and not one of the big branded business websites? The answer is that people will buy from a website irrespective of the size of the business. It is all connected to the psychology of shopping on the Internet more than it being about the price or the product.

Starting An Online Business So That People Will Buy From It.

The Internet is both huge and personal at the same time. Your prospects shape the Internet with their interests, searches, desires and purchases. Trends on the Internet are people-driven. When you’re starting an online business, your website may have the potential to be seen all over the world, but it still needs to be tightly focused to appeal to your best prospects.

You have to make potential customers feel at ease when they take a look at your website. Remember what your target audience are looking for and who they are. Make sure that when you’re starting an online business you don’t confuse visitors by trying to sell everything to everybody with a one-size-fits-all website.

Online business
Online business

Online Business ‘Impulse’ Buys

Excitement generates online purchases, just like a live auction. But you don’t need an online auction to get people to buy.You can do that with one-time offers, limited numbers of products or a special offer deadlines. Think about when you are in the supermarket and the items that you put into your shopping basket when you approach the checkout. Retailers know that this is the last chance to get you to buy more items and these ‘impulse buys’ are purposely put right in front of you and seem to be to be a great great buy.

In your process of starting an online business, put bonus products at the end of your emails, web page articles or blog posts. These are the online version of the impulse buy. You might resist the major product only to be hooked by the extra offers.When it comes down to what makes people buy online, the reasons are the same for buying a $29 information product as for buying a $29,000 painting at a fine art gallery. It’s the ABCDE of buying.

Online Business And The ABCDE of Buying.

When you’re starting an online business you not only need to know ‘who’ your product appeals to but also ‘why’ it appeals to that market. Check the ABCDE of buying and keep that focus with your online business ideas:

Acquire: the drive to have more than your neighbours or colleagues.

Better: to want the newest or improved version of the product.

Convenience: the need to have something that makes your life easier.

Distraction: something to help you forget the mundane aspects of life.

Envy: for others to be jealous because you have the first, best or most exclusive product.

More Information:

When setting up an online business there can seem to be a mountain of obstacles to climb – from getting your website online, to finding the right products to sell and the best customers to buy them. Discover quick, easy and proven online business strategies to help your business succeed athttp://www.jonallo.com

Source: http://www.PopularArticles.com/article460790.html

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Change Your Business Banners

Change Your Business Banners with the Seasons and Save on Cost

by Scott Mast

Selecting your business banners with care can ensure that you can use them over and over again. Think about it, Christmas comes around every year, as does St. Valentine’s Day, Summer Sales and end of the season bargains. There really is no need to order new business banners every year, even if the dates are likely to change.

Well thought out and carefully designed business banners can be adapted to suit date changes – simply purchasing a new decal with a new date to cover over the old one is a much cheaper alternative. Some companies utilize smaller date only banners which attach to the original message with Velcro – there are many simple ways and means to ensure that your business banners are completely cost effective as well as being re-used and recycled.

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Tips to Make Your Business Banners Effective

Business banners can be a massive boost to your marketing campaign for very little cost, especially if you remember these few simple tips to ensure that your business banners are doing the best job possible.

1. Business banners need to be designed with placement in mind

– a banner which is to be placed by the side of the highway will be much different than the one which is going to be displayed across a store window.

2. Cement your brand with a continuing theme for your company

– utilizing the same colors, tag lines, and logos that are on your stationery, vehicles, website, etc. This is the best way to get your brand to be instantly recognizable.

Business banners
Business banners

3. The most important part of the business banner is the headline

– that’s what grabs the attention in the first place.

4. Don’t clutter your business banners with too much text

– the chances are that people will only have a couple of seconds to actually read the banner, so you need the important facts to stand out – what’s going on, when it’s happening, where it’s happening and why they shouldn’t miss it.

5. A picture can paint a thousand words

– just so long as you have clear graphics and a good design for your business banners.

6. The font you choose for the text is incredibly important

– try not to clutter up the sign with too many different fonts. If you choose a different font for the headline than the rest of the text that’s fine, but two different fonts is plenty. Remember too that some fonts are incredibly fancy, but not very easy to read.

7. Choose the right colors which will stand out

-in the location of the placement, but get the right message across. The color of your business banner should reflect the rest of your business marketing materials.

Business banners are the ultimate affordable and effective piece of marketing materials you can use – if you use them wisely.

More Information:

SIGNARAMA has the right solution for all of your business banners design needs. Celebrating 25 years of sign industry innovation, SIGNARAMA has the experience and expertise to ensure that your sign makes a lasting impression.Learn how we can help you at http://www.signarama.com

Source: http://www.PopularArticles.com/article460264.html

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Online Business Success

The One Crucial Element For Online Business Success

by Jon Allo

Online business success comes from an assortment of various elements. Website design, search engine optimisation, social media and website content all have a part to play. However, the one particular element that all successful online businesses cannot do without is an effective email marketing strategy.

Perhaps one of your online business strategies already includes an element of email marketing. If so, then you are far ahead of all of the businesses who don’t do it. Whether you do it now or not, and no matter to what degree you are doing it, having an effective email marketing strategy is a key element for your online business success.

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Email Marketing And Online Business Success.

Email is the main thing that computer users use on a frequent basis. There are, in fact, many people that get an Internet connection just, so they can send out and receive emails. Even if they don’t know how to do much else with their computer, they will know how to check their email and when you are able to engage with an audience, it leads to online business success.

The basis of a successful email marketing strategy is getting people to agree to receive messages from you on a regular basis. Many online business success stories are based upon having a captive audience to market to repeatedly. The people on your email list don’t have to remember to visit your website to check if you are running a special offer or if you have details about a new product launch. All they need to do is see your message waiting for them in their inbox.

One basic principle for online business success is to obtain the email address of every person who buys from your online business. This really needs to be a standard part of your purchase procedure. Current customers have a tendency to be the most responsive for future mailings. As they have already bought from you, they are more likely to buy from you again, presuming that you have fulfilled their expectations.

Email Marketing Strategy For Online Business Success.

However, not everybody who visits your website will buy immediately. In fact, no matter how good your online business strategies are, the majority of your website visitors won’t buy anything at all when they first visit. That’s just the way it works out with even the most successful online businesses. But that does not mean you should just let them go and hope they come back at some other time to buy from you? This is where an email marketing strategy can really improve your online business success.

Online business success
Online business success

Give your non-buying visitors a reason to sign up for your email list by offering them something of value for free in exchange for their email address. This might be a report, video or ebook that contains valuable and useful information about your product or service. Just because they weren’t ready to buy this time, doesn’t mean they won’t be ready the next time you send an email to them.

Your online business strategies for email marketing should consist of continually sending out sales messages. Each email that you send should deliver some kind of value, such as information that relates to your product, services or industry. Delivering value and building a relationship with the people on your list is important to online business success. When they trust and value your opinion, they will be more inclined to buy from you.

More Information:

As your email database grows, you will need to automate the process as it will become impossible to manage your database manually. It allows you to get on with running your business while it manages your email marketing. For a full review of the leading email marketing services provider go tohttp://www.jonallo.com/aweber-review

Source: http://www.PopularArticles.com/article460779.html

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Keyword Data as we know it

Why Keyword Data as we know it Is Dead

by Paul Bespoke

Keywords have been as central to SEO for as long as SEO itself has existed, but this is no longer the case.

Any marketing agency who says other-wise is either trying to pull the wool over your eyes, or are not as competent as they may try and lead you to believe.

This is down to a number of key things that have happened, particularly in 2013.

First of all, Google’s free keyword tool, which has been an absolute god-send to marketeers around the world, disappeared last August.

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Just one week later, Google went 100% secure search, providing no keyword data via Google Analytics or anywhere else.

Following that was the announcement of Google Hummingbird at the end of September, though it has conspicuously been targeting search query’s for a little over a keyword month.

All of this equals one giant headache for digital marketing agencies everywhere.

Digital marketers were perplexed with how to access keyword data, and the more savvy among them have had to change tact and move away from traditional targeting.

Until recently it was relatively easy to figure out what keywords to optimise your website for.

Keyword data
Keyword data

If you’re an electrician in Manchester then the keywords you wanted to rank well for would be along the lines along the line of ‘electrician Manchester,’ or ‘emergency electrician Manchester,’ but this is no longer the case.

This is down to the name of Google’s latest algorithm, Hummingbird, which we mentioned earlier. Hummingbird isn’t so much an update, but a complete replacement for the core algorithm.

The reason for such a drastic change in Google’ s core algorithm was down to Google attempting to understand people’s query search better, as people’s search habits are changing.

This can largely be attributed to increased popularity of smart-phones. With people using smart-phones on the go, many of us now use voice search.

Voice searches tend to be more conversational than a standard search. So instead of saying, ‘electrician Manchester’ we’re much more likely to say something along the lines of, ‘I need a phone number for an electrician’.

The Google Hummingbird algorithm will change that to something along the lines of ‘electrician Manchester contact details.’ Google can use existing technology to target your location, so one doesn’t even need to input this unless you are searching for something outside of your current area.

It’s only a matter of time, if it hasn’t already, before Hummingbird starts looking at the content on your website pages, so you need to look at ways to get all the words into the content naturally.

You also need to think about keyword indexes rather than individual key words and phrases, and then implementing them when creating the textual content on the pages of your website.

For example, in the past you would have possibly targeted ‘electrician Manchester’ as a keyword, but now you must think of that simply as the title of keyword index and then think about the different ways that specific query may be spoken, bearing this in mind when creating website content.

There are still tools you can use to acquire keyword data, including Google’s AdWords Keyword planner, which replaced the previous keyword tool.

My BannerThe AdWords Keyword planner actually holds many advantages over the old keyword tool, the only slight problem is that you need an AdWords account to use it, though you don’t need to have an active ad campaign built to use it.

All you need is an account, and you’ll be able to access the Keyword planner tool free of charge.

So in conclusion, while keywords may not be necessarily dead, the way we approach them must be drastically different. Bear this in mind in 2014.

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Source: http://www.PopularArticles.com/article460479.html

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