Tag Archives: online business marketing

5 Email Marketing Tactics That Get Results

5 Email Marketing Tactics That Get Results

by Jon Allo

As a general rule people need 7 to 12 exposures to your marketing messages before they will take any action. This is why email marketing is so effective. You van send several messages in a very cost effective way and build a long-term relationship with your audience so that they become customers for life. So how can you achieve better results with your email marketing and take advantage of this effective medium?

email marketing

1. Know Your Customer.

The more you understand your customer, the better. When you know what their problems and needs are, you to make your email marketing campaign more relevant to them. It may sound obvious, but before sending an email about your products or services to somebody, you need to make sure that the person is actually a potential customer.

2. Always Give Value.

Email marketing is about developing a relationship with the people on your database. There is a presumption that if you send too many emails, it will aggravate your recipients. But if you don’t send emails on a regular basis they will forget about you. People will only get irritated if you send them rubbish, so every email should provide something value. Don’t just continually blast out sales messages. If you would not send the email to your best friend, then don’t send it to the people on your list.

Email marketing
Email marketing

3. Grab Attention With Your Subject Line.

The email subject line is like the headline of an advert. It’s what people will first see in their inbox. If they don’t like what is written in the subject line or if it doesn’t make them want to read what’s in the email they will pay no attention to it. If you send an email without anything written in the subject line, it will most probably get deleted as soon as it arrives in the recipient’s inbox.

4. Develop A Relationship.

Email marketing is not a hit and run medium. You need to build a relationship with the people on your list so that they start to like and trust you. Your subscribers need to know that you are a real person, just like they are. Email personalisation can achieve higher results but use it with care. If you use it too much it can appear to be a bit creepy. When you have a relationship with the people on your list, they will be more inclined to buy from you again and again.

5. Get An Autoresponder.

Your email marketing will be more effective if you use email marketing software and an authoresponder. It can manage numerous customer lists and send out various messages, keeping a record of who you send it to, what the subject line was, the body of the email, open rates, click-through rates and how many previous messages you have sent. Email marketing software can capture the email details of your potential customers and deliver information back to them instantly, no matter where they are in the world or what time of the day it is.

More Information:

Reliable email software can handle many more emails than you could ever process manually and allows you to get on with running your business while it manages your email marketing. For a full review of the leading email marketing services provider go to http://www.jonallo.com/aweber-review

Source: http://www.PopularArticles.com/article463637.html

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How To Leverage Social Media Marketing

How To Leverage Social Media Marketing

by Samantha Knowles

Before mentioning anything about social media marketing, let me make it very clear that there is a stark difference between social marketing and social media marketing. It is very often seen that many people including the so called gurus use social marketing and social media marketing synonymously. Well, there is a correction I am afraid.

email marketing

Social marketing is all about using marketing techniques to promote a social issue.

For example, marketing strategies that support a campaign to discourage people from taking drugs or to quit smoking. Social media marketing is about using social media platforms such as Twitter, Facebook, LinkedIn, etc., to promote a business.

Anyone in business or actively involved in marketing a business knows about the hard work involved and the resources needed in establishing a brand. To differentiate itself and stay ahead of the competition it is paramount to listen to the customers and endeavour to live up to their expectations every day.

Compared to businesses of yesteryears that had to depend on print or broadcasting media to develop their brand, not to mention the exorbitant price they had to pay for, the present day ones are truly gifted with the holy grail of marketing viz-: the social media, which is free and could be used to connect with more people and thereby build genuine relationships with them.

Social media marketing
Social media marketing

What is ironical though is that there are still businesses shying away from social media.

The truth is, you or your industry are being talked about with or without your involvement. Well, if you participate you could mould the conversation in your favour. The choice is yours. Do not overlook social media, which is an excellent way to engage your target audience.

There are some social media monitoring tools such as Hootsuite, TweetReach, Social Mention, Addictomatic and HowSociable which can be used by businesses to learn what is being talked about their industry, competitors and their own brand. Whatever business you are in, it is very important to publish valuable content for the target audience through different social media platforms, which will enable to get additional traffic to your websites.

Have a plan for regular blogging, blog commenting, uploading videos on video sharing sites, tweeting, posting photos on Flickr or Photobucket, and also podcasting.

Facebook Marketing

If your business does not have a Facebook page, you are missing a lot. This is an excellent platform for brand building as it enables a wide variety of communication facilities including uploading of business related videos, photos, opening a shop, etc. This is immensely valuable for small businesses and involves no cost. To have a page for your business, you must sign in with your personal account. After that you may go to FacebookPage.

Facebook enables you to create a community by sharing useful information and by accrediting your customers to spread the word about your business. This platform enables you to engage with your customers at any time.

More Information:

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Source: http://www.PopularArticles.com/article463242.html

email marketing