Tag Archives: New Concept In Acquiring Customers

You Have 30 Seconds To Impress Your Customers: The E-Newsletter

You Have 30 Seconds To Impress Your Customers: The E-Newsletter
by Alex Hd

A small Software Development company based in London was noticing unusual fluctuations in the amount of visitor traffic on their website on the 15th of every month. They were concerned at why the traffic increased by 6 times on that particular day every month. After some introspection, they realized that it was due to the magic of their newsletter. Every time they would send out a newsletter there was sure to be traffic from the newsletter onto their service pages. Let us see the elements that make up a successful newsletter campaign.

Regularity

The most important element to a newsletter service is the regularity of hitting the customer’s inbox. Whether it’s on a monthly or weekly basis, once you set the ball rolling, you must ensure that it continues that way. The customers start to expect your newsletter and sub-consciously start to look out for it in their Inbox. They feel relieved when they see your newsletter, whether or not they actually read or understand its content. Its like a reminder to your customers, that you still exist and are still doing some quality research and also care about sharing your updates with them. Just the fact that you are disciplined enough to frame a newsletter and send it out adds a personal touch and allows your customers to connect better with you.

Content

Content is the second most important aspect. You will always have some readers who are actually interested in what you put in your newsletters and actually seek out some knowledge from them. They maybe from any part of society, and this may include technically sound persons or just the common layman. Quality content is what will hold the attention of the target customers and also have respect for your brand and knowledge. Content of the newsletter is also a major factor which will impress upon a prospective customer to make the ultimate decision to buy your product or service. Large paragraphs will not help. People want quick information in a capsule form. They don’t want you to rant about nonsense which makes hardly any sense to them or has little benefit to their daily life. You just get about 30 seconds to put your point across. If you are not specific, you have lost their attention.

Customers
Customers

A newsletter which eases their nagging pain about some daily activity or related information is always a big hit. Eg: A newsletter on the “History of Coffee” may not be as popular as the topic of “How Coffee Improves Your Memory,” because everyone wants to know how to enhance their memory. As it is rightly said: “Knowledge is Power” and everyone wants to be one up on their neighbor. Color plans of the newsletter should represent your branding and should be sober and subtle. Keeping it consistent throughout is also a good idea.

Aggressive marketing

A newsletter which focuses less on utility and more on the product or service, is as good as a banner advertisement which claims you have won a Jackpot of Billions of Dollars. It is ignored and condemned. If you try to be too pushy and overtly upsell your products, you may start repelling customers. Trying to teach ABCD is not going to go down very well with the customers either. It hurts their ego that you are trying to teach them something they already know. They will ignore it and delete your newsletter. The skill of drafting a newsletter lies in gauging the target audience’s average intellect and keeping the article in tune with it. You want to be more of a big brother rather than a strict father in the newsletter.

Spammy Content

Bombarding the readers with links and banner ads will definitely ensure that they don’t open the newsletters. The readers are not interested in you blowing your own trumpet and forcing them to visit your site. A newsletter must remain as professional as your service. Infact, many Spam Filters will block out mails which have a high number of hyperlinks or suspicious words in them. You should test your newsletters for spammy content and delivery failure before you send out your campaign. Many online tools are available for this.

email marketing

Whether your newsletter is impressive or not, depends on how much effort you put into it. It is a marketing tool to gain repeat orders and have “Brand Recall” in the customers mind. Not all companies are able to sustain a Newsletter Campaign. It doesn’t cost much money or require a dedicated employee. It just needs dedication of time.

More Information:

Host your HTML newsletter in your hosting account with us. Get an Unlimited Hosting Plan to start off with. We offer the best web hosting prices at the best value. Visit us at https://hostingxtreme.com

Source: http://www.PopularArticles.com/article464156.html

Are You Tired Of The Rat Race? Work Less Earn More Start Increasing Your Cash Flow Within The Next 7 – 14 Days!Click Here

How to get customers in your online business

My BannerAbandonment – Why Visitors Don’t Turn Into Customers
by Sven Hylten-Cavallius

Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. This misguided focus is the road to ruin because it fails to take in the issue of abandonment.

Abandonment

“Abandonment” is one of those terms that has a unique meaning when applied to the Internet. The term refers to reasons why a user abandons a site before taking the action the site owner desires, typically purchasing a product or making an inquiry.

There are a number of beautiful sites on the Internet with unique innovations. Unfortunately, these sites rarely turn a profit or unnecessarily limit their profit potential. Site owners must focus on only one thing when building a site – converting visitors to customers. To avoid abandonment issues, you should focus on the following:

1. The site should always load as quickly as possible to accommodate visitors that are using 56k dialup modems.

2. The site should be designed for ease of use, not “what looks good.”

3. All advertisements must click through directly to the items that are being searched, not the home page of the site.

4. Site pages should be kept short to improve load times.

5. Information that is not germane to the product or service should be removed.

My Banner6. Flash, music and other “atmosphere elements” of the site should be removed or optional to speed up load times.

7. Signing up for the site newsletter must be incredibly easy.

8. Customers should be required to fill out the minimum of information to make a purchase.

9. Newsletters should be issued in HTML and text since some email systems do not accept HTML.

10. All images should be compressed for quick loading.

11. All links and emails must also include AOL friendly equivalents.

12. All emails must have automatic text wraps at 60 spaces so that the recipient does not receive a disjointed mess of code in their email box.

13. Email communications from the public must be responded to within 24 hours.

14. Communications made after business hours must be responded to first thing in the morning.

15. The site should offer accumulating bonus points for purchases that eventually lead to a “free gift”

16. When an order is shipped, an email should be sent to the customer telling them as much.

The list is fairly endless, but you should always view site designs and advertising from the perspective of the customer. The universal question for each project is, “How could we make this easier for customers?” By emphasizing this approach, you will bypass many of the problems you see on the net and avoid wasting your advertising dollars.

More Information:

Discover How To Make Huge Profits By Buying And Selling Antiques Onlinehttp://javi8.com/antiquecollecting/

Source: http://www.PopularArticles.com/article460191.html

 ¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤

Are You Tired of the Rat Race?

Work Less Earn More
Start Increasing Your Cash Flow Within The Next 7 – 14 Days! 
Click Here

New Concept In Acquiring Customers

My Banner

New Concept In Acquiring Customers

by Peter Williamson

As a business owner, you purchase many things, including computers, phone systems, desks, tables, decorative things for the business atmosphere, ink, pens, paper, customers…

Wait! Customers?

When I first heard the phrase Buying Customers, coined by Brad Sugars, Founder of ActionCOACH, a worldwide business-coaching firm, I had an image of a barcode on the back of someone’s scanned head…oh, wait. That’s the cover of his book on the topic; but, the point is buying customers is a new concept and one worth exploring. Otherwise, you’ll remain like most business owners, chasing customers, rather than taking some relatively simple steps toward exploding your bottom-line and seeing the profit you’ve hungered for.

In the end, it’s all about numbers. Numbers are the language of business. To understand the importance, necessity, and how-tos of buying customers, it’s important to understand what we call “The 5 Ways,” a formulated system that ensures increased profits.

Traditionally, profit was defined in one simple formula:

Revenues – Expenses = Profit.

I’d be willing to bet that most business owners still have that formula as their “go to” for calculating profits, but “The 5 Ways” shows how you can multiply your profit based on 5 key “drivers” that are part of all businesses…even yours. These include:

* Generating Leads

* Converting Leads Into Customers

* Repeat Customer Business

* Average Dollar Sale

* Profit Margins

So, what’s this formula?

Customers
Customers

(1) Leads x (2) Conversion Rates = CUSTOMERS x (3) Number of Transactions x (4) Average Dollar Sale = Revenue x (5) Margins = PROFIT.

Let’s break it down step-by-step:

(1) Lead Generation: Number of prospects that have been in touch with your business over a given period of time.

(2) Conversion: Number of leads that actually purchased from you.

(3) Transactions: Total number of transactions (the number of times they buy from you) over the course of a year.

(4) Average Dollar Sale: The measurable average amount your customers spend every time they purchase.

(5) Profit Margin: The percentage of each and every sale that is profit (You sell something for $200, your expenses are $75. Your profit is $125.) If you divide your profit by your revenue – $75/$200, you’ll have your profit margin results.

Most business owners drop prices to try to make a profit. That’s like going backwards and calling it forward. Instead, look at each of “The 5 Ways” in the formula, and increase those 5 factors by a mere 10%.

The result is a 46% increase in revenue and a massive 61% profit on your bottom line.

Granted, there’s a lot more to buying customers than the formula above, and that’s where a business coach can help you generate lifetime value customers, show you how to increase your customer conversion rates, and help you through your transition to this new way of thinking and doing business.

There’s no time like the present to get started. Let me know how it works for you.

More Information:

Peter Williamson, Business Coach and Master Licensee, helps you find instant and lasting solutions to boost your profits by 61% or more – guaranteed. Email peterwilliamson@actioncoach.com For advice and access to proven systems that will advance your business, visit http://www.actioncoachcalteam.com/ andhttp://actioncalteamblog.com

Source: http://www.PopularArticles.com/article461155.html

 ¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤

Are You Tired of the Rat Race?

Work Less Earn More
Start Increasing Your Cash Flow Within The Next 7 – 14 Days! 
Click Here