Building Websites That Rank by Joshua Boyd
One of the characteristics of an authority site is its back link profile.
To achieve authority site status, a set of varied back-links needs to be built.
The following back-linking tips can help establish you and your site as an authority in your niche.
Google’s newest updates target link farms and link filled directories.
You should probably stay away from these. Low quality links can hold your site back from gaining authority on the web.
More and more we hear about the social aspect of the web as being part of the search engine puzzle. And the search engines have admitted that social ‘buzz’ is an important aspect in judging the authority of your site. You can also gain the trust and loyalty of your readers if you engage them with useful, timely content where they spend most of their time. Always share your new posts and keep the quality high to get and hold the attention of your readers.
In establishing your authority site, it may be a good idea to share your expertise by making edits on Wikipedia articles or similar online encyclopedias. You should write on subjects you know best and reference your own ‘expert’ articles as sources establishing links to your site. Helping readers learn about topics they are interested in by sharing your informative articles is a winning strategy that leads to links back to your site. You should monitor the articles you’ve edited to make sure your links are still there. You can also submit your articles to quality article directories.
Staying active in the community of bloggers in your niche is also an important link building strategy.
Offering to share content of blogs that are similar to your site in exchange for the same in return can pay dividends. Or you can share articles with links back to both sites. Just make sure you’re sharing with a complimentary site and not the competition. You also can occasionally pay for space on another blog if you share a similar audience.
It is the search engines’ job to present the best possible search result to users. They strive to find the ‘quality’ content that users are looking for. The search engines are looking for it, so you need to provide it. Consider it a contribution to your field. If you produce valuable articles regularly it will naturally result in links to your site.
To gain authority site status, you have to be vigilant about back-linking – especially when you’re just starting out.
A constant effort will eventually pay off in more links, better search engine rankings and more traffic to your site.
Joshua Boyd writes about business, web site building and Internet marketing. You can learn more about what it takes to build authority websites at http://authorityROIreviewed.org