Tag Archives: marketing through social media

Social Media as a Promotional Platform

Social Media As A Promotional Platform: When Having People Follow You Is A Good Thing!

by Rebecca Hampton

Millions of people around the world have small businesses all competing for your business. Every day, there are people striving to bring more and more traffic to their web sites. Creativity has always been important in advertising; however, these people have to think outside the box in order to draw in more traffic, which can potentially increase profits and brand recognition. Social media has drastically influenced millions and millions of people in an advertising sense. The ads that are seen on places such as Facebook, Pintrest, Twitter, or even Instagram have proven to be very effective in directing traffic to desired sites.

Using social media as a promotional platform

-allows for a lot of creativity as well as a form of “word of mouth” advertising. The concept of “word of mouth” is defined as one person telling another how great an experience was with a particular company. This has been proven to bring in more paying clients than any other form of marketing thus far. Social media allows for this concept to truly flourish. Of course, in the old days, we could tell each other or write it down.

Social Media
Social Media

However, let’s be honest – how many of us wrote the info down and lost it, or forgot what the company name was when you went to go there? Social media allows for everyday people to “share” or “repost” the company’s info and/or the ad they posted. Think about it for a few minutes – the last time your friend shared that they had a great experience with company A, did you find yourself considering using them for whatever their product or service was?

Compare the cost of using a social media as a promotional platform

– with ads such as 30-second television commercials on nationwide channels. The average cost of these TV ads back in 2011 was around $921, and they continue to climb. This is just the production price and does not include the cost per time the ad is shown, which is another pre-negotiated amount set forth in the contract agreement. This form of advertising, although it was pretty effective in its day, can become quite costly. If a person were to choose a plan on a social media site, the costs would be very drastic. However, TV ads can’t guarantee who is watching those ads and their statistics are really more of guesses. Social Media as a Promotional Platform can show realistic and accurate numbers as to whom is actually clicking on the ad due to an interest in the product or service. This allows you to cater more towards your target client. Choosing to use Social Media as a Promotional Platform gives you increased results and allows for “word of mouth” advertising to continue and spread across the globe in a matter of seconds.

More Information:

Rebecca Hampton is a freelance writer with a background in Internet marketing and using social media as a promotional platform, such as can be seen at http://www.tawkers.com

Source: http://www.PopularArticles.com/article460043.html

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Secrets The Experts Hide From You About Social Media Marketing

Secrets The Experts Hide From You About Social Media Marketing

by Wendy Miller

A company has to use the latest in marketing methods if it would like to reach the top. Advertising through social media sites is the newest way to increase your business. If you’re looking for ideas on how to use these sites to grow your own personal business, then follow the tips in this article.

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Update your blog with new entries at regular intervals. When you do this, readers can have some idea when new content is coming and will be there waiting for it. This is why so many people like newspapers and magazines. Stay consistent and do your best to create quality content to keep your audience interested.

Use a like box for Facebook on the upper right hand corner of your blog page. This box lets people LIKE you on Facebook. Your users will not have to leave your blog, and they can “like” your blog without leaving the website. This simplifies the process and gives more people exposure to your business.

To make your social media marketing campaign successfully market your brand

-sell yourself as an industry authority. Instead of plugging your products, produce engaging content that entertains, educates and even inspires people. If you happen to create something that goes just a little viral due to the share button, your company name is getting out there.

Be prepared to make mistakes in your social media marketing.

Mistakes happen, and you need to view the mistakes you make as learning experiences. There could be a post that offends some niche group, or a typo that sheds a negative light on your company. Handle the mistakes professionally and quickly and learn from them.

Get a WordPress blog, so you can use the WordPress Retweet button. This features allows your visitors to post a link to one of your articles in their Twitter feed in a simple click. You could also add Retweet buttons on your website if you take the time to code it yourself.

Social Media Marketing
Social Media Marketing

Add a link to your Facebook page or a ‘like’ button with a Facebook feed on your blog or website. You can easily find HTML codes for these in the settings of your Facebook profile. This will allow your visitors to ‘like’ your page and subscribe to your posts without having to look you up on Facebook.

You can add applications such as SlideShare to LinkedIn. Try different applications and see which ones could be helpful to you. SlideShare allows you to create photo albums with detailed descriptions for each pictures. You could add pictures of your products or have your customers send you pictures of themselves using what they bought from you.

If social networking mediums are places you intend to market, be mindful of the fact that social media users need to feel like you are hearing them. If one of your customers has advice you need to ask others if they think that as well. Let them know you are paying attention to what they are telling you.

Do not forget to comment on content too. Social networking is not only about posting your updates. You should probably not comment on anything that looks too personal, since you want to keep your relationship with your friends as professional as possible. If you see a post related to your industry, offer your input.

Social media marketing is an excellent method of generating more interest in someone’s business.

Your business can benefit from reviews on the products, and other information spread by social media users. Adding contests and special offers to your social media site will give readers incentive to keep returning and spread the word.

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Keeping things simple may be the best way to convey information through social media. Messages that relate only the important points, without dragging on and on, have a higher probability of being both retained and passed on by your customers. Using images carefully allows you to keep your text short and to the point.

The ideas outlined here offer some wonderful pointers for using social media outlets to increase traffic for your business. These social media sites really help you establish an online presence for your business. You won’t need a lot of money. You don’t need a lot of skill. Just follow these social marketing tips and watch your business expand.

More Information:

The writer is a health expert who has written so many articles on omron blood pressure monitor at http://bestbloodpressuremonitors.us

Source: http://www.PopularArticles.com/article461613.html