Tag Archives: leads

How A Redesigned Website Gets More Leads

How A Redesigned Website Gets More Leads

by Scott Parrott

How many leads does your site generate. If you are reading this and being honest with yourself, you don’t generate many at all. Let me tell you what we did.

It’s not that our old website was bad. We had contact forms, landing pages, a quasi-relevant blog, and not custom design but not out of the box either. We received one or two leads/week from our contact form and decent readership of our blog but I always had the suspicion that the site wasn’t reaching its full potential. We averaged 1,300 hits/month and generated only 5 leads? What were we doing wrong? Does this sound familiar? We pulled the trigger and hired a local guy to redesign the site and run our online marketing. Here is what he did:

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Targeted Landing Pages

Our Pay Per Click campaign has 6 unique ad groups each of which has two identical ads. Each ad points to a different landing page. Each landing page is designed with slightly different layout, text, call to action, etc., based on the keyword the customer searched. The individual landing pages have different contact forms. Once a customers information is captured in the landing page form, they are redirected to our inventory (the purpose of their visit). All of this to say, we are never ceasingly testing and optimizing our landing page designs to increase information capture.

Information Capture

We relied on a contact form on a “Contact” page to generate leads. To be fair there was a financing application that could be filled out if we were lucky enough for someone tonavigatea few pages from a vehicle page. In my opinion, contact forms are rarely if ever used unless the user is almost forced to enter their information. So we present a “name” and “number” form on every landing page in such a way that it seems the user might not be able to see our inventory if they don’t enter their info.

How A Redesigned Website Gets More Leads

Engaging Content

Our new dealership site incorporates a video background that “walks” users through our unique buying process. The video is about one minute long and since the redesign our Average Session Duration jumped from 2:17 to 2:47. Our vehicle inventory detail pages now offer a “video walkthrough” of each vehicle. Since this addition, our bounce rate fell from 44% to 41%. Our blog remains relatively unchanged except a shift in philosophy. We used to write about topics with keywords thathad low competition andhigh search numbers. Now we write what we know.

Daily Updated Inventory

With a new CMS in place, our used car inventory is updated in almost real-time. Now caching takes it to 24 hours, but we don’t foresee needing anything quicker. The constant updating has also given us a bump in organic search results because as you know Google loves fresh content.

Multiple Calls-To-Action

The onlycall-to-action on our old site was sort of a suggestion, “Feel free to contact us about a vehicle.” We had no CTA whatsoever. We have clearly designated #sections on our homepage and each has a well articulated CTA. If you hit a landing page from any of our online ads, rest assured you will be called to act.

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On the video section our call to action is “See how buying with us is different.” The following section is an about us section and leads users to view our inventory. Financing is next with a CTA for a 2-minute credit app. The final section is called Can’t Find What You Want and prompts the customer to “Find Me A Car”.

Responsive Design With Mobile Ads

Google has more than hinted that responsive design is the best practice for presenting your website to multiple devices. Our PPC ads for mobile are allocated in a separate campaign and now shoot directly to landing pages that look great on phones.

More Information:
Scott Parrott is the owner of Legacy Automotive in Northport, AL.
Source: http://www.PopularArticles.com/article465494.html

Proven Strategies To Get New Business Leads

Proven Strategies To Get New Business Leads

by Samson Williams

Lead generation is a topic that many people are interested in.

Understanding how to build a solid group of leads is important to any business that wants to do well. Fortunately, the following article is available to offer invaluable strategies to readers.

An incentive to buy is a powerful tool to get leads.

For example, receiving an incentive for buying a needed product can often sway them to opt in. They need extra reasons to take the offer, so you can generate more leads.

Leads

Utilize customer reviews to help you generate leads.

You are more likely to gather information from customers and have them purchase from you if you can provide supportive data. Use relevant studies that prove the power of your product, and include testimonials from satisfied existing customers.

Make sure you take care of opt-out and privacy issues. You’ve got to be on top of the leads that have chosen to opt in for an offer. Sending stuff to uninterested parties is a waste of your time and disrespectful of others’ privacy.

Check that you are getting original leads in your campaigns.

Duplicated leads are not good for your bottom line. It’s easy to see that the same leads will show up when you’re generating them. When targeting a group of leads, ensure they are each unique so that your campaign is garnering maximum exposure.

Use your phone to make calls and see if people need what you have to sell. You may be shocked at the number of people that may be impressed by your sales pitch. Someone out there wants what you have to sell.

Talk with people around you when you find yourself waiting in line.

It’s always nice when people make an effort to be friendly, and you may just find that someone you talk to needs what you are offering for sale. Don’t push your sales on them though, that can be very off-putting, especially if they aren’t that interested.

Leads
Leads

Try setting up a calendar to generate leads.

Future leads can be set aside if you need to space it out further. When you base it on a schedule, you will present a more professional approach to it. This ensures you don’t waste your time pitching to the same leads, too.

Seek out subscriptions for your blog. This will remind your readers to come to your site. You can also gain leads this way. Blogging is useful for lead generation in multiple ways.

Direct, conventional mail is still alive and well.

Marketers focus a lot on cheap online marketing and often ignore direct mail. By going this route, you are more likely to stand out since many marketers ignore it. You can do a test to see if this helps you generate leads.

Make it clear to visitors what action they should take upon landing on your site. Review all of your site’s pages. You need to make sure the next step is clear. This will make the process very easy for your potential buyers.

Always put decent content on your site.

Publishing information that is valuable to people can bring in leads. Make sure there are no grammatical or spelling errors in any of your content. This will reduce the overall risk that you take.

Keep in mind that lead generation is not all there is to marketing.

You should spend two hours at the most each day in generating leads. Spend the bulk of your time on other marketing campaigns, learning and retaining your customers.

Lead generation tactics allow a business to find new leads in times of economic struggle.

The future of your business will be uncertain if you don’t work on finding new business contacts. The tips you have just read will work for anyone who owns a business.

More Information:

Samson Williams Is the owner and the creator of list building academy where you can learn how to build a responsive email lists that drops money into your pocket every time you email them. Click on the link now to get more information.http://zumaproducts.com/listbuilding/

Source: http://www.PopularArticles.com/article461264.html

 

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