Tag Archives: IM Strategy: The Difference Between ‘Selling’ (Convincing) and Promoting

How to get customers in your online business

My BannerAbandonment – Why Visitors Don’t Turn Into Customers
by Sven Hylten-Cavallius

Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. This misguided focus is the road to ruin because it fails to take in the issue of abandonment.

Abandonment

“Abandonment” is one of those terms that has a unique meaning when applied to the Internet. The term refers to reasons why a user abandons a site before taking the action the site owner desires, typically purchasing a product or making an inquiry.

There are a number of beautiful sites on the Internet with unique innovations. Unfortunately, these sites rarely turn a profit or unnecessarily limit their profit potential. Site owners must focus on only one thing when building a site – converting visitors to customers. To avoid abandonment issues, you should focus on the following:

1. The site should always load as quickly as possible to accommodate visitors that are using 56k dialup modems.

2. The site should be designed for ease of use, not “what looks good.”

3. All advertisements must click through directly to the items that are being searched, not the home page of the site.

4. Site pages should be kept short to improve load times.

5. Information that is not germane to the product or service should be removed.

My Banner6. Flash, music and other “atmosphere elements” of the site should be removed or optional to speed up load times.

7. Signing up for the site newsletter must be incredibly easy.

8. Customers should be required to fill out the minimum of information to make a purchase.

9. Newsletters should be issued in HTML and text since some email systems do not accept HTML.

10. All images should be compressed for quick loading.

11. All links and emails must also include AOL friendly equivalents.

12. All emails must have automatic text wraps at 60 spaces so that the recipient does not receive a disjointed mess of code in their email box.

13. Email communications from the public must be responded to within 24 hours.

14. Communications made after business hours must be responded to first thing in the morning.

15. The site should offer accumulating bonus points for purchases that eventually lead to a “free gift”

16. When an order is shipped, an email should be sent to the customer telling them as much.

The list is fairly endless, but you should always view site designs and advertising from the perspective of the customer. The universal question for each project is, “How could we make this easier for customers?” By emphasizing this approach, you will bypass many of the problems you see on the net and avoid wasting your advertising dollars.

More Information:

Discover How To Make Huge Profits By Buying And Selling Antiques Onlinehttp://javi8.com/antiquecollecting/

Source: http://www.PopularArticles.com/article460191.html

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New Concept In Acquiring Customers

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New Concept In Acquiring Customers

by Peter Williamson

As a business owner, you purchase many things, including computers, phone systems, desks, tables, decorative things for the business atmosphere, ink, pens, paper, customers…

Wait! Customers?

When I first heard the phrase Buying Customers, coined by Brad Sugars, Founder of ActionCOACH, a worldwide business-coaching firm, I had an image of a barcode on the back of someone’s scanned head…oh, wait. That’s the cover of his book on the topic; but, the point is buying customers is a new concept and one worth exploring. Otherwise, you’ll remain like most business owners, chasing customers, rather than taking some relatively simple steps toward exploding your bottom-line and seeing the profit you’ve hungered for.

In the end, it’s all about numbers. Numbers are the language of business. To understand the importance, necessity, and how-tos of buying customers, it’s important to understand what we call “The 5 Ways,” a formulated system that ensures increased profits.

Traditionally, profit was defined in one simple formula:

Revenues – Expenses = Profit.

I’d be willing to bet that most business owners still have that formula as their “go to” for calculating profits, but “The 5 Ways” shows how you can multiply your profit based on 5 key “drivers” that are part of all businesses…even yours. These include:

* Generating Leads

* Converting Leads Into Customers

* Repeat Customer Business

* Average Dollar Sale

* Profit Margins

So, what’s this formula?

Customers
Customers

(1) Leads x (2) Conversion Rates = CUSTOMERS x (3) Number of Transactions x (4) Average Dollar Sale = Revenue x (5) Margins = PROFIT.

Let’s break it down step-by-step:

(1) Lead Generation: Number of prospects that have been in touch with your business over a given period of time.

(2) Conversion: Number of leads that actually purchased from you.

(3) Transactions: Total number of transactions (the number of times they buy from you) over the course of a year.

(4) Average Dollar Sale: The measurable average amount your customers spend every time they purchase.

(5) Profit Margin: The percentage of each and every sale that is profit (You sell something for $200, your expenses are $75. Your profit is $125.) If you divide your profit by your revenue – $75/$200, you’ll have your profit margin results.

Most business owners drop prices to try to make a profit. That’s like going backwards and calling it forward. Instead, look at each of “The 5 Ways” in the formula, and increase those 5 factors by a mere 10%.

The result is a 46% increase in revenue and a massive 61% profit on your bottom line.

Granted, there’s a lot more to buying customers than the formula above, and that’s where a business coach can help you generate lifetime value customers, show you how to increase your customer conversion rates, and help you through your transition to this new way of thinking and doing business.

There’s no time like the present to get started. Let me know how it works for you.

More Information:

Peter Williamson, Business Coach and Master Licensee, helps you find instant and lasting solutions to boost your profits by 61% or more – guaranteed. Email peterwilliamson@actioncoach.com For advice and access to proven systems that will advance your business, visit http://www.actioncoachcalteam.com/ andhttp://actioncalteamblog.com

Source: http://www.PopularArticles.com/article461155.html

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IM Strategy: The Difference Between Convincing and Promoting

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IM Strategy: The Difference Between Convincing and Promoting
by Victoria Pitt

Let’s picture this: You are out in public – just moving around and observing. You do not really know what you are looking for sometimes – or whether you are even looking for anything per se (maybe ‘window shopping’). You are just being ‘there.’ Someone (or something) pops up and rudely shoves a flyer in your face, pushing their agenda; they force you, whether you like or not to see or listen to their sales pitch. Unpleasant. In the mood to buy? or to ‘join’? Run for cover is most logical. Resistance is the usual reaction to Convincing behavior.

This can also happen when you pick up your own phone and a person or machine starts shouting a long diatribe about something or other, (who listens) — and they go on maniacally reading a script — until you literally have to shout to make them stop after they ignore all your polite, ‘no thank you’s.’ Are you in the mood to buy in this atmosphere? Much more likely to slam the phone down and feel perfectly justified.

This is why promoting in Internet Marketing is so different from other more intrusive mediums for marketing and sales. It is akin by Sales, but on a very different avenue — (referring to telemarketing (phones); network marketing (more phones and too much to do – conferences, meetings, blah blah) definitely for people who want to work with people directly.

Of course it is still all about networks on the Internet, but the association is more electronic and virtual— however there are still personal relationships. Although it is less personal than talking on the phone or meeting prospects, etc., in person (like in retail sales). Of late there has been social networking added to the mix, which is like the new frontier that has always been there (the public at large).

The reason Internet Marketing has some class as sales organizations go is because it is ‘Ethical, and PERMISSION based. We get to ‘opt-in’ (or out); We can control the conversation if we want to ‘unsubscribe.’ We can install ‘pop-up blockers.’ So we are free, and we have a choice. We are not held hostage by pushy sales people.

Promoting
Promoting

 

Selling or Promoting?

This relates to the difference between selling and promoting. The strategies with Internet Marketing have always been to build trust and relationship, and give away information for free. Then if the person wants to know more, they come to you because they trust you and (it is said that) they may even ‘subliminally feel they owe you the business if they decide to take action, because you have given them something of value – information, etc., and are building a relationship of trust – you responded, you did what you promised).

Yes – when you are a winner they ask you what you’ve got. They want to know more or know they want to get it from you. It is not you pushing it to where you can cause resistance rather than a sale because you have put somebody on a spot to say yes or no right now. It’s not ‘now or never’ – If you insist it has to be right now, then it may be never. If you act natural that is more like networking. Get on the radar and stay on it. See what develops.

If you think about it, it is a whole lot more conducive to a successful transaction for all parties when you are in this position; so far superior to running after people forcing them into a corner to convince them that they need what you have. This does not mean we do not need to be aggressive – nothing spells ‘nothing’ more than ‘passive’ marketing – no matter which marketing medium you employ. While ‘passive income’ rocks, it still needs you to be promoting in order to get the momentum rolling and to keep your ‘well-oiled machine’ running smoothly, as you sustain your level of action consistently. Then as you grow, periodically try to accelerate your level of activity until then that becomes the norm.

More Information:

Victoria Pitt owns http://incomeonlinereviews.com

Where popularhome business ideas and opportunities are tested

rigorously to find out what works and what doesn’t.

Visit today for more info or check out our #1 work-at-home program at:

http://hottestbizopp.com/

Source: http://www.PopularArticles.com/article460923.html

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Are You Tired of Convincing learn promoting instead!

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Make Money Online

Make Money Online
by Samantha Knowles

Do you wonder if it is possible to Make Money Online?

Do you want to start working your own hours? Are you tired of the rat race of running to and from your current job? I know, I was too. So I started researching the various ways to make money online. With social media becoming such a big part of business and the way businesses conduct themselves, I took a closer look at ways to make money online.

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First of all, if you are looking to make money online, you have to have a mothership, so to speak. Creating a webpage is the first step in this journey. Once creating a webpage (we recommend using WordPress because it is user friendly). Come up with an idea, whether it is a blog or a review site, think about how you want to make money.

If your strategy is blogging, there are many ways to make money online with blogging. Google has an advertising platform called Google AdSense. It is as simple as signing up, enabling or pasting a small code on your website, and allowing the advertisements to automatically roll in. The problem with this program is that you don’t get any commissions – and you don’t get to control the ad content. But it is a way to earn passive income as you build your number of visitors online.

Make money online
Make money online

Another way to earn money online is to become an affiliate marketer. This is where you push products (both physical and digital) on your website. Then, if anyone buys a product through your website, you get a commission on the sale. You can do this several ways, by embedding keywords into a post or by reviewing products. Either way, if you can do it right, it can be a great way to make money online. Amazon has an Associates program for site owners and bloggers. They offer a search tool to find the right products and services from their site and a variety of ad styles to display on your site, including text-based and banner images (digital billboards). Each item purchased through your Amazon links give you a commission. It doesn’t take high volume traffic to achieve results, either.

Another way to make money online is through Company Referral Programs. Speaking of the benefits of permanent ads, banners and links aren’t the only ways to earn a little bit of dough off your online endeavors. By having a website, you gain the power of emailing companies to ask them for things. I have no shame in letting the yoga company whose mat I’m looking into purchasing know that I have a blog and write for yoga publications – it sometimes gets me discounts.Other times, I gain a valuable business contact in PR, advertising, or other aspects of corporate sales.

Whatever path you decide to take (or if you choose to take all of them) it is a great opportunity to learn new things and to challenge yourself! Get started today!

More Information:

If you are interested in some great ways to make money online check out Trustjacker by clicking here:http://65516802plx8ik0jse4spwkd5v.hop.clickbank.net/ Or check out a review for Trustjacker by clicking here: http://workingmomreviews.com/trustjacker-review/

Source: http://www.PopularArticles.com/article461113.html

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Communication Skills & Leadership

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Communication Skills & Leadership – Organizational Communications Processes in Leadership Activity


by Bill Thomas

“Sooth ‘t were a pleasant life to lead,

With nothing in the world to do

But just to blow a shepherd’s reed,

The silent season thro’

And just to drive a flock to feed,-

Sheep – quiet, fond and few!”

– Laman Blanchard

Communication skills give leaders ways to connect with, understand and influence the needs of people. It would be so very pleasant to live the life depicted in Blanchard’s musings.

Even though leadership combines the roles of shepherd, steward and orchestral conductor, people are not sheep, people do not dance to every tune, people will not feed on any old meal.

The primary leadership activity involves using organizational communications processes to establish relationships, garner commitment, advise and counsel and educate or develop their people.

Grow Relationships, Make Commitments

“Nature has given us two ears but only one mouth.”
– Benjamin Disraeli

However, God actually affirms, “death and life are in the power of the tongue.” The meaning of that sentence is simply this – we should open our mouths and say [write or type] whatever it is that we want to bring into existence!

Wise leaders use their words to convey their most essential, important and useful thoughts – otherwise, leaders listen for the clues, pains, hopes and boundaries being communicated by others.

Powerful leaders tend to say profoundly meaningful things that will engage, connect and commit people to their cause.

Communication skills
Communication skills

Advise and Counsel by Discovering

“We learn wisdom from failure much more than from success. We often discover what will do by finding out what will not do; and probably he who never made a mistake never made a discovery.” – Samuel Smiles

You can easily learn new things by using everyday organizational communications processes such as meetings, briefings, presentations, forums, discussions, written exchanges, casual conversations, reviews and coaching or consulting sessions.

Just how are leaders supposed to know what is profound or meaningful to other people?

People usually find ways to communicate those needs, desires and fears that are most important to them. People will always reveal those feelings or thoughts about themselves through their spoken, written and unspoken communications.

By asking how, what, why, when, with whom or where a person is doing something, you can glean much information about them and their impressions and preferences.

Educate, Develop and Train One Byte At A Time

“Heaven is not reached at a single bound;

But we build the ladder by which we rise

From the lowly earth to the vaulted skies,

And we mount to its summit round by round.”

– Josiah Gilbert Holland

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Investing your time and energy into listening to others will help you learn more about their concerns, hopes and guiding beliefs.

You can incorporate the leadership activities, communication skills and organizational communications processes previously mentioned to help your people and yourself:

– Learn by structured doing [training]

– Learn by practicing and assessing [developing]

– Learn by experimenting, exploring and discussing [educating]

Be the leader other people appreciate and look forward to communicating with – master these skills and watch your associates grow, flourish and succeed.

Mustard Seed Investments Inc., Copyright © 2005, All rights reserved.

Bill Thomas provides helpful guidance through the “Leadership-UltraNet!” – an affordable, guaranteed, leadership skills training program featuring personal attention, comprehensive resources and follow-up support for your growth.
Learn how the UltraNet! empowers your Leadership performance today, in every way!

http://www.leadership-toolkit.com/Leadership_UltraNet.html

Source: http://www.PopularArticles.com/article9134.html

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Are You Tired of the Rat Race?

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