Tag Archives: how to market with social media

How To Effectively Use Social Media

How To Effectively Use Social Media
by Samantha Knowles

Here are a few things to keep in mind to ensure you are more efficient with your participation in social networks and continue to work toward your goals. Have a plan for your social media.

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Are you going to use social media as an extension of your blog and share updates on your content? Do you want to meet new business connections? Are you trying to create a greater sense of community? Are you trying to establish your business as a go-to resource on a specific topic?

Social media success takes time. Unless you already have a well-established online presence, you may find that your foray into social media may not produce the instant results you’re hoping for. The key is to start making connections, getting to other influential people and working toward serving your audience.

Analyze your competition. While you want to set yourself apart from everyone else making noise on social media, there is no need to completely reinvent the wheel.

Watch what your competition does on social media. Who is doing well, and why are they doing well? These are important things to know.

Be careful with your social media management team. Hiring a team or individual to help you with your social media campaign is a good idea, but you need to make sure a consistent and appropriate message is shared.

Social media
Social media

Set up well-defined guidelines to make sure everyone is on the same page. Put some effort into your profiles. Always fill out a profile completely and think about what your potential follower wants to know about you. Use an appropriately professional image and update details as needed.

Let everyone know you’re on social media. Add “follow me” buttons to your website, let your email subscribers know that there is a new way to connect with you and include the information in your advertisements.

Publicizing your participation is an important step into growing your following. Keep the “social” in social media. While people love to hear from businesses and receive their updates, the focus should always be on the social. Keep your own focus on sharing helpful information, being helpful and avoiding constant blatant self-promotion.

Share readily. Building on the social aspect of social media, readily share the content of others. Sharing is a great way to meet new people and to be seen as a hub of helpful information in your topic area.

Respond to those that engage you. Where possible, respond to comments and engage your audience further. There’s nothing worse than a business page that shows no real interaction by the owner. Above all, keep in mind that you are still working and growing a business. You still need to develop products, grow your mailing list and sell your products.

Social media is a great way to increase your exposure and connect more meaningfully with your followers, and it should be a complement to your marketing activities rather than replacing them. Stay steady and focused, and you’ll be seeing the benefits of your participation, too.

More Information:

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Source: http://www.PopularArticles.com/article463799.html

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How To Leverage Social Media Marketing

How To Leverage Social Media Marketing

by Samantha Knowles

Before mentioning anything about social media marketing, let me make it very clear that there is a stark difference between social marketing and social media marketing. It is very often seen that many people including the so called gurus use social marketing and social media marketing synonymously. Well, there is a correction I am afraid.

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Social marketing is all about using marketing techniques to promote a social issue.

For example, marketing strategies that support a campaign to discourage people from taking drugs or to quit smoking. Social media marketing is about using social media platforms such as Twitter, Facebook, LinkedIn, etc., to promote a business.

Anyone in business or actively involved in marketing a business knows about the hard work involved and the resources needed in establishing a brand. To differentiate itself and stay ahead of the competition it is paramount to listen to the customers and endeavour to live up to their expectations every day.

Compared to businesses of yesteryears that had to depend on print or broadcasting media to develop their brand, not to mention the exorbitant price they had to pay for, the present day ones are truly gifted with the holy grail of marketing viz-: the social media, which is free and could be used to connect with more people and thereby build genuine relationships with them.

Social media marketing
Social media marketing

What is ironical though is that there are still businesses shying away from social media.

The truth is, you or your industry are being talked about with or without your involvement. Well, if you participate you could mould the conversation in your favour. The choice is yours. Do not overlook social media, which is an excellent way to engage your target audience.

There are some social media monitoring tools such as Hootsuite, TweetReach, Social Mention, Addictomatic and HowSociable which can be used by businesses to learn what is being talked about their industry, competitors and their own brand. Whatever business you are in, it is very important to publish valuable content for the target audience through different social media platforms, which will enable to get additional traffic to your websites.

Have a plan for regular blogging, blog commenting, uploading videos on video sharing sites, tweeting, posting photos on Flickr or Photobucket, and also podcasting.

Facebook Marketing

If your business does not have a Facebook page, you are missing a lot. This is an excellent platform for brand building as it enables a wide variety of communication facilities including uploading of business related videos, photos, opening a shop, etc. This is immensely valuable for small businesses and involves no cost. To have a page for your business, you must sign in with your personal account. After that you may go to FacebookPage.

Facebook enables you to create a community by sharing useful information and by accrediting your customers to spread the word about your business. This platform enables you to engage with your customers at any time.

More Information:

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Source: http://www.PopularArticles.com/article463242.html

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Social Media as a Promotional Platform

Social Media As A Promotional Platform: When Having People Follow You Is A Good Thing!

by Rebecca Hampton

Millions of people around the world have small businesses all competing for your business. Every day, there are people striving to bring more and more traffic to their web sites. Creativity has always been important in advertising; however, these people have to think outside the box in order to draw in more traffic, which can potentially increase profits and brand recognition. Social media has drastically influenced millions and millions of people in an advertising sense. The ads that are seen on places such as Facebook, Pintrest, Twitter, or even Instagram have proven to be very effective in directing traffic to desired sites.

Using social media as a promotional platform

-allows for a lot of creativity as well as a form of “word of mouth” advertising. The concept of “word of mouth” is defined as one person telling another how great an experience was with a particular company. This has been proven to bring in more paying clients than any other form of marketing thus far. Social media allows for this concept to truly flourish. Of course, in the old days, we could tell each other or write it down.

Social Media
Social Media

However, let’s be honest – how many of us wrote the info down and lost it, or forgot what the company name was when you went to go there? Social media allows for everyday people to “share” or “repost” the company’s info and/or the ad they posted. Think about it for a few minutes – the last time your friend shared that they had a great experience with company A, did you find yourself considering using them for whatever their product or service was?

Compare the cost of using a social media as a promotional platform

– with ads such as 30-second television commercials on nationwide channels. The average cost of these TV ads back in 2011 was around $921, and they continue to climb. This is just the production price and does not include the cost per time the ad is shown, which is another pre-negotiated amount set forth in the contract agreement. This form of advertising, although it was pretty effective in its day, can become quite costly. If a person were to choose a plan on a social media site, the costs would be very drastic. However, TV ads can’t guarantee who is watching those ads and their statistics are really more of guesses. Social Media as a Promotional Platform can show realistic and accurate numbers as to whom is actually clicking on the ad due to an interest in the product or service. This allows you to cater more towards your target client. Choosing to use Social Media as a Promotional Platform gives you increased results and allows for “word of mouth” advertising to continue and spread across the globe in a matter of seconds.

More Information:

Rebecca Hampton is a freelance writer with a background in Internet marketing and using social media as a promotional platform, such as can be seen at http://www.tawkers.com

Source: http://www.PopularArticles.com/article460043.html

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