Tag Archives: How to get customers in your online business

You Have 30 Seconds To Impress Your Customers: The E-Newsletter

You Have 30 Seconds To Impress Your Customers: The E-Newsletter
by Alex Hd

A small Software Development company based in London was noticing unusual fluctuations in the amount of visitor traffic on their website on the 15th of every month. They were concerned at why the traffic increased by 6 times on that particular day every month. After some introspection, they realized that it was due to the magic of their newsletter. Every time they would send out a newsletter there was sure to be traffic from the newsletter onto their service pages. Let us see the elements that make up a successful newsletter campaign.

Regularity

The most important element to a newsletter service is the regularity of hitting the customer’s inbox. Whether it’s on a monthly or weekly basis, once you set the ball rolling, you must ensure that it continues that way. The customers start to expect your newsletter and sub-consciously start to look out for it in their Inbox. They feel relieved when they see your newsletter, whether or not they actually read or understand its content. Its like a reminder to your customers, that you still exist and are still doing some quality research and also care about sharing your updates with them. Just the fact that you are disciplined enough to frame a newsletter and send it out adds a personal touch and allows your customers to connect better with you.

Content

Content is the second most important aspect. You will always have some readers who are actually interested in what you put in your newsletters and actually seek out some knowledge from them. They maybe from any part of society, and this may include technically sound persons or just the common layman. Quality content is what will hold the attention of the target customers and also have respect for your brand and knowledge. Content of the newsletter is also a major factor which will impress upon a prospective customer to make the ultimate decision to buy your product or service. Large paragraphs will not help. People want quick information in a capsule form. They don’t want you to rant about nonsense which makes hardly any sense to them or has little benefit to their daily life. You just get about 30 seconds to put your point across. If you are not specific, you have lost their attention.

Customers
Customers

A newsletter which eases their nagging pain about some daily activity or related information is always a big hit. Eg: A newsletter on the “History of Coffee” may not be as popular as the topic of “How Coffee Improves Your Memory,” because everyone wants to know how to enhance their memory. As it is rightly said: “Knowledge is Power” and everyone wants to be one up on their neighbor. Color plans of the newsletter should represent your branding and should be sober and subtle. Keeping it consistent throughout is also a good idea.

Aggressive marketing

A newsletter which focuses less on utility and more on the product or service, is as good as a banner advertisement which claims you have won a Jackpot of Billions of Dollars. It is ignored and condemned. If you try to be too pushy and overtly upsell your products, you may start repelling customers. Trying to teach ABCD is not going to go down very well with the customers either. It hurts their ego that you are trying to teach them something they already know. They will ignore it and delete your newsletter. The skill of drafting a newsletter lies in gauging the target audience’s average intellect and keeping the article in tune with it. You want to be more of a big brother rather than a strict father in the newsletter.

Spammy Content

Bombarding the readers with links and banner ads will definitely ensure that they don’t open the newsletters. The readers are not interested in you blowing your own trumpet and forcing them to visit your site. A newsletter must remain as professional as your service. Infact, many Spam Filters will block out mails which have a high number of hyperlinks or suspicious words in them. You should test your newsletters for spammy content and delivery failure before you send out your campaign. Many online tools are available for this.

email marketing

Whether your newsletter is impressive or not, depends on how much effort you put into it. It is a marketing tool to gain repeat orders and have “Brand Recall” in the customers mind. Not all companies are able to sustain a Newsletter Campaign. It doesn’t cost much money or require a dedicated employee. It just needs dedication of time.

More Information:

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Source: http://www.PopularArticles.com/article464156.html

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How to get customers in your online business

My BannerAbandonment – Why Visitors Don’t Turn Into Customers
by Sven Hylten-Cavallius

Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. This misguided focus is the road to ruin because it fails to take in the issue of abandonment.

Abandonment

“Abandonment” is one of those terms that has a unique meaning when applied to the Internet. The term refers to reasons why a user abandons a site before taking the action the site owner desires, typically purchasing a product or making an inquiry.

There are a number of beautiful sites on the Internet with unique innovations. Unfortunately, these sites rarely turn a profit or unnecessarily limit their profit potential. Site owners must focus on only one thing when building a site – converting visitors to customers. To avoid abandonment issues, you should focus on the following:

1. The site should always load as quickly as possible to accommodate visitors that are using 56k dialup modems.

2. The site should be designed for ease of use, not “what looks good.”

3. All advertisements must click through directly to the items that are being searched, not the home page of the site.

4. Site pages should be kept short to improve load times.

5. Information that is not germane to the product or service should be removed.

My Banner6. Flash, music and other “atmosphere elements” of the site should be removed or optional to speed up load times.

7. Signing up for the site newsletter must be incredibly easy.

8. Customers should be required to fill out the minimum of information to make a purchase.

9. Newsletters should be issued in HTML and text since some email systems do not accept HTML.

10. All images should be compressed for quick loading.

11. All links and emails must also include AOL friendly equivalents.

12. All emails must have automatic text wraps at 60 spaces so that the recipient does not receive a disjointed mess of code in their email box.

13. Email communications from the public must be responded to within 24 hours.

14. Communications made after business hours must be responded to first thing in the morning.

15. The site should offer accumulating bonus points for purchases that eventually lead to a “free gift”

16. When an order is shipped, an email should be sent to the customer telling them as much.

The list is fairly endless, but you should always view site designs and advertising from the perspective of the customer. The universal question for each project is, “How could we make this easier for customers?” By emphasizing this approach, you will bypass many of the problems you see on the net and avoid wasting your advertising dollars.

More Information:

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Source: http://www.PopularArticles.com/article460191.html

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Why Should People Buy From Your Online Business?

My Banner

Why Should People Buy From Your Online Business?
by Jon Allo

When you are starting an online business you’ll find that the Internet is a very competitive marketplace. So how can you get your website visitors to buy from you and not one of the big branded business websites? The answer is that people will buy from a website irrespective of the size of the business. It is all connected to the psychology of shopping on the Internet more than it being about the price or the product.

Starting An Online Business So That People Will Buy From It.

The Internet is both huge and personal at the same time. Your prospects shape the Internet with their interests, searches, desires and purchases. Trends on the Internet are people-driven. When you’re starting an online business, your website may have the potential to be seen all over the world, but it still needs to be tightly focused to appeal to your best prospects.

You have to make potential customers feel at ease when they take a look at your website. Remember what your target audience are looking for and who they are. Make sure that when you’re starting an online business you don’t confuse visitors by trying to sell everything to everybody with a one-size-fits-all website.

Online business
Online business

Online Business ‘Impulse’ Buys

Excitement generates online purchases, just like a live auction. But you don’t need an online auction to get people to buy.You can do that with one-time offers, limited numbers of products or a special offer deadlines. Think about when you are in the supermarket and the items that you put into your shopping basket when you approach the checkout. Retailers know that this is the last chance to get you to buy more items and these ‘impulse buys’ are purposely put right in front of you and seem to be to be a great great buy.

In your process of starting an online business, put bonus products at the end of your emails, web page articles or blog posts. These are the online version of the impulse buy. You might resist the major product only to be hooked by the extra offers.When it comes down to what makes people buy online, the reasons are the same for buying a $29 information product as for buying a $29,000 painting at a fine art gallery. It’s the ABCDE of buying.

Online Business And The ABCDE of Buying.

When you’re starting an online business you not only need to know ‘who’ your product appeals to but also ‘why’ it appeals to that market. Check the ABCDE of buying and keep that focus with your online business ideas:

Acquire: the drive to have more than your neighbours or colleagues.

Better: to want the newest or improved version of the product.

Convenience: the need to have something that makes your life easier.

Distraction: something to help you forget the mundane aspects of life.

Envy: for others to be jealous because you have the first, best or most exclusive product.

More Information:

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Source: http://www.PopularArticles.com/article460790.html

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Work Less Earn More
Start Increasing Your Cash Flow Within The Next 7 – 14 Days! 
Click Here