Tag Archives: email

5 Steps To Make Your Email Autoresponder Work Harder

5 Steps To Make Your Email Autoresponder Work Harder

by Jon Allo

Effective email marketing is essential when you are building an online business. Every online business needs an email list. This is the list of potential and actual customers that you have on your email database list and who you can send messages to at any time. Your email list is just another tool in the online marketers’ toolbox and like all tools, nothing happens unless you use it.

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Without question, you need an email authoresponder for effective email marketing. An authoresponder is your electronic personal assistant who works for you day and night. You have to use it to its full potential if you are serious about building an online business. Here are 5 ways to make your email authoresponder work harder for you.

1. Create a compelling opt-in form.

Your email authoresponder software can create an opt-in form to capture email addresses. This opt-in form should be placed on the home page of your website. You only need to ask potential subscribers for their email address. You don’t need their name or anything else at this stage. The more info you ask for, the lower your conversion rate is going to be.

2. Offer something of value.

To encourage your prospects to input their email address into your opt-in form, you will need to provide something of value in return. For instance, this could be a free report, training video or e-newsletter relevant to your business. Set up your email authoresponder to instantly send what you offered in exchange for the email address when somebody does opt-in toyour list. In this electronic age, people expect to have things sent quickly and if they have to wait for days to get anything back from you, when they do get it, they will have most likely forgotten why they asked for it initially.

Email
Email

3. Keep providing value.

Research shows that it takes at least 7 emails before most subscribers will act, so effective email marketing means building a relationship with new subscribers as soon as possible. To stay in regular contact with your list, pre-load your email authoresponder with a series of helpful emails that are automatically sent out over a set period of time. Create a desire for your subscribers to know more. You achieve this by making sure your emails provide value and pull at the reader’s curiosity.

4. Avoid the hard sell.

Create a balance of selling to them versus being helpful. Send out a series of lessons. Ask them to participate in a poll so that it becomes interactive. Be a little controversial, but not offensive. You’ll want to set up a series of emails that your subscribers will want to read and will look forward to receiving. Moderation is key with effective email marketing, and you don’t want to overdo it by bombarding a new subscriber with sales messages every day.

5. Send real time broadcasts.

Your email authoresponder works 24/7 for your online business. Your follow-up email marketing campaign is basically a series of emails that have been pre-written and loaded into your authoresponder. They are automatically sent out whenever somebody joins your list. But you don’t want to just rely on automation. You can enhance the relationship with your subscribers by sending emails that sent in ‘real-time’about things that are happening now.

You can do this with a broadcast email that you send out to everyone on your list at the same time. Everyone will receive the same message whether they’ve been signed up to your list for days or years. This type of email message is particularly effective if you have some new product or service you want to let your customers know about, or if you’re having a sale.

More Information:

Reliable email software can handle many more emails than you could ever process manually and allows you to get on with running your business while it manages your email marketing. For a full review of the leading email marketing services provider go to http://www.jonallo.com/aweber-review

Source: http://www.PopularArticles.com/article464292.html

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7 Email Best Practice Guidelines

7 Email Best Practice Guidelines
by Jon Allo

In a recent survey, more than 65% of marketers said that effective email marketing was central to their business. Billions and billions of emails are sent every day, so it is important to master the skill of getting your email seen and opened in busy inboxes. Regular and appropriate communication is crucial for effective email marketing. If you get somebody to sign up to your list and you ignore them for too much time, they’ll forget about who you are. The next time you send them an email, they won’t remember that they gave you permission to email them in the first place, and they’ll mark you as spam. If you get too many emails labelled this way, you’ll be marked as a spammer and your email account can get closed down.

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For the purposes of this article, we will assume that you’ve got your authoresponder software all set up and your opt-in forms live on your website and online sales pages. Once this is done it’s where your email marketing best practices start so that you don’t get deleted or reported as spam when your email lands in the inbox.

1. Send an email to say welcome.

Effective email marketing starts with sending a warm welcome email when somebody opts into your list. You want to thank the person for signing up. If you promised a free download, make sure they don’t have to jump through hoops to get it and give them the download link right in the first email.

2. Send relevant follow ups.

A scheduled set of email follow ups are effective because it your target audience will look out for the next email. For instance, if you promise to show them how to repair their relationship in 7 short steps, send them one step per email over 7 days. Don’t send all 7 steps in one go. This is where you can use your authoresponder to its full potential and pre-program your email series.

Email
Email

3. Do not trick your readers to open the email.

One of the important factors for email marketing best practices is ensuring that your message meets the promise of the subject line. Your email must have an engaging subject line to get it opened, but don’t trick people into opening your message by promising something that you won’t be able to deliver. There can be a fine line between being smart and being deceitful. Make sure you don’t cross it.

4. Allow people to unsubscribe.

Let someone unsubscribe from your list if they want to. Don’t make it difficult as they may label you as spam. You won’t have any success with your email marketing if you become over-anxious if someone unsubscribes from your list. If a recipient has no interest in receiving or reading your emails, it’s not likely that they will ever become a customer in any case.

5. Create a relationship.

Email messages that promote a response are great because they drive traffic back to your blog and get people to comment on what you just said. Inquisitive email follow ups are those where you ask your reader to give an opinion and people love to be asked for their opinion. You could also survey your audience about an upcoming product or service you have.

6. Constantly provide value.

Proving value is what email marketing best practices are all about. Mix in some special perk emails with your regular follow up emails. This could be a free report on a related topic or access to a private webinar. These are methods where you can say thank you to your readers for subscribing and letting you communicate with them on a regular basis. Don’t just continuously blast out out sales messages.

7. Know your audience.

It should go without having to say that email marketing best practices also mean knowing your audience. If you send emails to people who do not want them or did not ask for them, that is spamming. Spread your follow up emails out in a way that your audience will best respond to. Some people like daily emails. Some might respond to once every three or four days, or every other week. You’ll have to evaluate your audience and see what works best for you and them.

More Information:

As your email database grows, you will need to automate the process as it will become impossible to manage your database manually. Reliable email software can handle many more emails than you could ever process manually and allows you to get on with running your business while it manages your email marketing. For a full review of the leading email marketing services provider go to http://www.jonallo.com/aweber-review

Source: http://www.PopularArticles.com/article464337.html

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Follow These Tips For Help With Email Marketing

Follow These Tips For Help With Email Marketing

by Samson Williams

It is crucial that when you market through email, the consumers want to receive communications from you. You are sure to lose customers if they feel you are spamming their inbox. Here are some ideas to help you make sure that you only send emails to the people who want to receive it.

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Promote special offers or limited time sales exclusively through email as a way of fostering excitement in your customers to be receiving your emails. This is an email marketing method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. Referral programs can be beneficial if you wish to increase the amount of readers that could become customers.

Email marketing is a great tool for selling your product, but only if you keep sales in mind. Every email you send should be focused on making your readers want to buy something from you. Each one should be informative on a new or existing product and announce current promotions.

You should ask your customers to opt-in and then confirm they wish to receive your newsletter. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.

Your company’s branding should extend to the marketing you do through email. Design an email template that incorporates elements from your site. By using the same fonts and colors, and including your logo in all of your marketing materials, you will create a visibly unified message. This will cause your readers to instantly recognize your company.

email marketing
email marketing

Be certain that anyone you send messages to through email channels has given you permission to do so. Disregarding this can not only cost you your current customers, but also any future customers who correspond with this one. You may also find yourself blacklisted by some ISPs, making even bigger problems for the campaign and business.

Clearly posting an unsubscribe link is recommended. Don’t make it difficult to find. It is important that your customers feel in control and that they aren’t being forced into anything.

Make sure your email marketing strategy makes use of “smart persistence.” Having said that, you should ensure that this is with the correct customers. Otherwise, it won’t matter all that much. Persistence while targeting the wrong audience will simply waste your time and energy.

Don’t send emails that require images to present information. Most email clients today, especially web-based ones, will not properly display these images. If a person is reading your email in one of these clients, it can make your message look strange or even render it unreadable. The most important information needs to be in the email’s main text. If you must use images, be sure they have useful alt tags.

It is extremely important and cannot be stressed enough that the subscribers who get emails from you have given their full consent willingly. Harassing people with unwanted emails will not only get complaints raised against you, but you will see a plummet in your sales. Utilize the advice given here to avoid sending unwanted emails to people.

More Information:

Samson Williams Is the owner and the creator of list building academy where you can learn how to build a responsive email lists that drops money into your pocket every time you email them. Click on the link now to get more information.http://zumaproducts.com/listbuilding/

Source: http://www.PopularArticles.com/article462096.html

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