5 Steps To Make Your Email Autoresponder Work Harder
by Jon Allo
Effective email marketing is essential when you are building an online business. Every online business needs an email list. This is the list of potential and actual customers that you have on your email database list and who you can send messages to at any time. Your email list is just another tool in the online marketers’ toolbox and like all tools, nothing happens unless you use it.
1. Create a compelling opt-in form.
Your email authoresponder software can create an opt-in form to capture email addresses. This opt-in form should be placed on the home page of your website. You only need to ask potential subscribers for their email address. You don’t need their name or anything else at this stage. The more info you ask for, the lower your conversion rate is going to be.
2. Offer something of value.
To encourage your prospects to input their email address into your opt-in form, you will need to provide something of value in return. For instance, this could be a free report, training video or e-newsletter relevant to your business. Set up your email authoresponder to instantly send what you offered in exchange for the email address when somebody does opt-in toyour list. In this electronic age, people expect to have things sent quickly and if they have to wait for days to get anything back from you, when they do get it, they will have most likely forgotten why they asked for it initially.
3. Keep providing value.
Research shows that it takes at least 7 emails before most subscribers will act, so effective email marketing means building a relationship with new subscribers as soon as possible. To stay in regular contact with your list, pre-load your email authoresponder with a series of helpful emails that are automatically sent out over a set period of time. Create a desire for your subscribers to know more. You achieve this by making sure your emails provide value and pull at the reader’s curiosity.
4. Avoid the hard sell.
Create a balance of selling to them versus being helpful. Send out a series of lessons. Ask them to participate in a poll so that it becomes interactive. Be a little controversial, but not offensive. You’ll want to set up a series of emails that your subscribers will want to read and will look forward to receiving. Moderation is key with effective email marketing, and you don’t want to overdo it by bombarding a new subscriber with sales messages every day.
5. Send real time broadcasts.
Your email authoresponder works 24/7 for your online business. Your follow-up email marketing campaign is basically a series of emails that have been pre-written and loaded into your authoresponder. They are automatically sent out whenever somebody joins your list. But you don’t want to just rely on automation. You can enhance the relationship with your subscribers by sending emails that sent in ‘real-time’about things that are happening now.
You can do this with a broadcast email that you send out to everyone on your list at the same time. Everyone will receive the same message whether they’ve been signed up to your list for days or years. This type of email message is particularly effective if you have some new product or service you want to let your customers know about, or if you’re having a sale.
Reliable email software can handle many more emails than you could ever process manually and allows you to get on with running your business while it manages your email marketing. For a full review of the leading email marketing services provider go to http://www.jonallo.com/aweber-review