Tag Archives: email marketing tips

5 Email Marketing Tactics That Get Results

5 Email Marketing Tactics That Get Results

by Jon Allo

As a general rule people need 7 to 12 exposures to your marketing messages before they will take any action. This is why email marketing is so effective. You van send several messages in a very cost effective way and build a long-term relationship with your audience so that they become customers for life. So how can you achieve better results with your email marketing and take advantage of this effective medium?

email marketing

1. Know Your Customer.

The more you understand your customer, the better. When you know what their problems and needs are, you to make your email marketing campaign more relevant to them. It may sound obvious, but before sending an email about your products or services to somebody, you need to make sure that the person is actually a potential customer.

2. Always Give Value.

Email marketing is about developing a relationship with the people on your database. There is a presumption that if you send too many emails, it will aggravate your recipients. But if you don’t send emails on a regular basis they will forget about you. People will only get irritated if you send them rubbish, so every email should provide something value. Don’t just continually blast out sales messages. If you would not send the email to your best friend, then don’t send it to the people on your list.

Email marketing
Email marketing

3. Grab Attention With Your Subject Line.

The email subject line is like the headline of an advert. It’s what people will first see in their inbox. If they don’t like what is written in the subject line or if it doesn’t make them want to read what’s in the email they will pay no attention to it. If you send an email without anything written in the subject line, it will most probably get deleted as soon as it arrives in the recipient’s inbox.

4. Develop A Relationship.

Email marketing is not a hit and run medium. You need to build a relationship with the people on your list so that they start to like and trust you. Your subscribers need to know that you are a real person, just like they are. Email personalisation can achieve higher results but use it with care. If you use it too much it can appear to be a bit creepy. When you have a relationship with the people on your list, they will be more inclined to buy from you again and again.

5. Get An Autoresponder.

Your email marketing will be more effective if you use email marketing software and an authoresponder. It can manage numerous customer lists and send out various messages, keeping a record of who you send it to, what the subject line was, the body of the email, open rates, click-through rates and how many previous messages you have sent. Email marketing software can capture the email details of your potential customers and deliver information back to them instantly, no matter where they are in the world or what time of the day it is.

More Information:

Reliable email software can handle many more emails than you could ever process manually and allows you to get on with running your business while it manages your email marketing. For a full review of the leading email marketing services provider go to http://www.jonallo.com/aweber-review

Source: http://www.PopularArticles.com/article463637.html

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Follow These Tips For Help With Email Marketing

Follow These Tips For Help With Email Marketing

by Samson Williams

It is crucial that when you market through email, the consumers want to receive communications from you. You are sure to lose customers if they feel you are spamming their inbox. Here are some ideas to help you make sure that you only send emails to the people who want to receive it.

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Promote special offers or limited time sales exclusively through email as a way of fostering excitement in your customers to be receiving your emails. This is an email marketing method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. Referral programs can be beneficial if you wish to increase the amount of readers that could become customers.

Email marketing is a great tool for selling your product, but only if you keep sales in mind. Every email you send should be focused on making your readers want to buy something from you. Each one should be informative on a new or existing product and announce current promotions.

You should ask your customers to opt-in and then confirm they wish to receive your newsletter. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.

Your company’s branding should extend to the marketing you do through email. Design an email template that incorporates elements from your site. By using the same fonts and colors, and including your logo in all of your marketing materials, you will create a visibly unified message. This will cause your readers to instantly recognize your company.

email marketing
email marketing

Be certain that anyone you send messages to through email channels has given you permission to do so. Disregarding this can not only cost you your current customers, but also any future customers who correspond with this one. You may also find yourself blacklisted by some ISPs, making even bigger problems for the campaign and business.

Clearly posting an unsubscribe link is recommended. Don’t make it difficult to find. It is important that your customers feel in control and that they aren’t being forced into anything.

Make sure your email marketing strategy makes use of “smart persistence.” Having said that, you should ensure that this is with the correct customers. Otherwise, it won’t matter all that much. Persistence while targeting the wrong audience will simply waste your time and energy.

Don’t send emails that require images to present information. Most email clients today, especially web-based ones, will not properly display these images. If a person is reading your email in one of these clients, it can make your message look strange or even render it unreadable. The most important information needs to be in the email’s main text. If you must use images, be sure they have useful alt tags.

It is extremely important and cannot be stressed enough that the subscribers who get emails from you have given their full consent willingly. Harassing people with unwanted emails will not only get complaints raised against you, but you will see a plummet in your sales. Utilize the advice given here to avoid sending unwanted emails to people.

More Information:

Samson Williams Is the owner and the creator of list building academy where you can learn how to build a responsive email lists that drops money into your pocket every time you email them. Click on the link now to get more information.http://zumaproducts.com/listbuilding/

Source: http://www.PopularArticles.com/article462096.html

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