Tag Archives: email marketing campaign

Is An Online Petition As Effective As a WordPress Blog For Your Campaign?

Is An Online Petition As Effective As a WordPress Blog For Your Campaign?

by Alex Hd

With the advent of websites like change.org and avaaz, petitioning a government or local authority is just not the same anymore. But before these “petition platforms” actually came into being, a lot of campaigners and activists used blogs to publicize their demands and give exposure to their campaigns. It is a widely debated topic on whether petitioning through change.org is more effective as a persuasion tool or does a blog pack a bigger punch. We think that a blog may have more of an impact. Here’s why.

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Make it bigger

A website or WordPress blog is more formal and more professional when it comes to trying to drive change. The setting up of a dedicated blog or website for your cause, shows people that you are more serious about it and have actually invested your time and money in it. The website or blog is scalable and can have different sections for different targets of your campaign. You can have a section for visitors from the Government, showing them empirical evidence of the need for change or have a simple explanation of the solution for the layman.

More Control and Automation

The website allows you to give your own contact details and description which will allow visitors to contact you directly. You can set up sub-campaigns or link to other campaigns in that area. You can also automate posts and pages to appear on a specific date or at a specific time coinciding with some event or anniversary. This adds greater impact and allows you to keep your website at the top of search results.

Dynamic Content

Petition platforms allow you to regularly update your petition and inform co-signatories about important updates and news. In your own blog you can add relevant RSS feeds to your blog pages and allow visitors to see real time updates from various other related sources.

Campaign
Campaign

Privacy Concerns and Feedback

Not all people maybe comfortable in putting their signatures on an unknown third party website. They would be more comfortable putting their signature on your own website, if you are directly connected with the cause. Eg: A petition on saving animals will have greater impact if it is made by a local NGO who is working in that field.

Having your own website or blog allows you to directly interact with your supporters, without going through a third party who may be monitoring or filtering your mails. You can always send out a newsletter or mailer through the numerous plugins available on WordPress.

Reusability

Whether your petition finds success or not, you can always use your website to reactivate the campaign or for a similar campaign with a similar target. The website will always remain under your control and can be maintained as a showcase for future generations. Your website could also help persons in a similar situation, to follow the same model and use your experience to go about dealing with government authorities for their own campaigns.

Whether you choose to use a petition platform or start your own blog, keep in mind that effective communication comes with a clear thinking process. Plan in advance before submitting your petition. Do a bit of research on similar success stories or failures.

More Information:

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Source: http://www.PopularArticles.com/article464686.html

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5 Email Marketing Tactics That Get Results

5 Email Marketing Tactics That Get Results

by Jon Allo

As a general rule people need 7 to 12 exposures to your marketing messages before they will take any action. This is why email marketing is so effective. You van send several messages in a very cost effective way and build a long-term relationship with your audience so that they become customers for life. So how can you achieve better results with your email marketing and take advantage of this effective medium?

email marketing

1. Know Your Customer.

The more you understand your customer, the better. When you know what their problems and needs are, you to make your email marketing campaign more relevant to them. It may sound obvious, but before sending an email about your products or services to somebody, you need to make sure that the person is actually a potential customer.

2. Always Give Value.

Email marketing is about developing a relationship with the people on your database. There is a presumption that if you send too many emails, it will aggravate your recipients. But if you don’t send emails on a regular basis they will forget about you. People will only get irritated if you send them rubbish, so every email should provide something value. Don’t just continually blast out sales messages. If you would not send the email to your best friend, then don’t send it to the people on your list.

Email marketing
Email marketing

3. Grab Attention With Your Subject Line.

The email subject line is like the headline of an advert. It’s what people will first see in their inbox. If they don’t like what is written in the subject line or if it doesn’t make them want to read what’s in the email they will pay no attention to it. If you send an email without anything written in the subject line, it will most probably get deleted as soon as it arrives in the recipient’s inbox.

4. Develop A Relationship.

Email marketing is not a hit and run medium. You need to build a relationship with the people on your list so that they start to like and trust you. Your subscribers need to know that you are a real person, just like they are. Email personalisation can achieve higher results but use it with care. If you use it too much it can appear to be a bit creepy. When you have a relationship with the people on your list, they will be more inclined to buy from you again and again.

5. Get An Autoresponder.

Your email marketing will be more effective if you use email marketing software and an authoresponder. It can manage numerous customer lists and send out various messages, keeping a record of who you send it to, what the subject line was, the body of the email, open rates, click-through rates and how many previous messages you have sent. Email marketing software can capture the email details of your potential customers and deliver information back to them instantly, no matter where they are in the world or what time of the day it is.

More Information:

Reliable email software can handle many more emails than you could ever process manually and allows you to get on with running your business while it manages your email marketing. For a full review of the leading email marketing services provider go to http://www.jonallo.com/aweber-review

Source: http://www.PopularArticles.com/article463637.html

Are You Tired Of The Rat Race? Work Less Earn More Start Increasing Your Cash Flow Within The Next 7 – 14 Days!Click Here