Tag Archives: email autoresponder system

7 Email Best Practice Guidelines

7 Email Best Practice Guidelines
by Jon Allo

In a recent survey, more than 65% of marketers said that effective email marketing was central to their business. Billions and billions of emails are sent every day, so it is important to master the skill of getting your email seen and opened in busy inboxes. Regular and appropriate communication is crucial for effective email marketing. If you get somebody to sign up to your list and you ignore them for too much time, they’ll forget about who you are. The next time you send them an email, they won’t remember that they gave you permission to email them in the first place, and they’ll mark you as spam. If you get too many emails labelled this way, you’ll be marked as a spammer and your email account can get closed down.

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For the purposes of this article, we will assume that you’ve got your authoresponder software all set up and your opt-in forms live on your website and online sales pages. Once this is done it’s where your email marketing best practices start so that you don’t get deleted or reported as spam when your email lands in the inbox.

1. Send an email to say welcome.

Effective email marketing starts with sending a warm welcome email when somebody opts into your list. You want to thank the person for signing up. If you promised a free download, make sure they don’t have to jump through hoops to get it and give them the download link right in the first email.

2. Send relevant follow ups.

A scheduled set of email follow ups are effective because it your target audience will look out for the next email. For instance, if you promise to show them how to repair their relationship in 7 short steps, send them one step per email over 7 days. Don’t send all 7 steps in one go. This is where you can use your authoresponder to its full potential and pre-program your email series.

Email
Email

3. Do not trick your readers to open the email.

One of the important factors for email marketing best practices is ensuring that your message meets the promise of the subject line. Your email must have an engaging subject line to get it opened, but don’t trick people into opening your message by promising something that you won’t be able to deliver. There can be a fine line between being smart and being deceitful. Make sure you don’t cross it.

4. Allow people to unsubscribe.

Let someone unsubscribe from your list if they want to. Don’t make it difficult as they may label you as spam. You won’t have any success with your email marketing if you become over-anxious if someone unsubscribes from your list. If a recipient has no interest in receiving or reading your emails, it’s not likely that they will ever become a customer in any case.

5. Create a relationship.

Email messages that promote a response are great because they drive traffic back to your blog and get people to comment on what you just said. Inquisitive email follow ups are those where you ask your reader to give an opinion and people love to be asked for their opinion. You could also survey your audience about an upcoming product or service you have.

6. Constantly provide value.

Proving value is what email marketing best practices are all about. Mix in some special perk emails with your regular follow up emails. This could be a free report on a related topic or access to a private webinar. These are methods where you can say thank you to your readers for subscribing and letting you communicate with them on a regular basis. Don’t just continuously blast out out sales messages.

7. Know your audience.

It should go without having to say that email marketing best practices also mean knowing your audience. If you send emails to people who do not want them or did not ask for them, that is spamming. Spread your follow up emails out in a way that your audience will best respond to. Some people like daily emails. Some might respond to once every three or four days, or every other week. You’ll have to evaluate your audience and see what works best for you and them.

More Information:

As your email database grows, you will need to automate the process as it will become impossible to manage your database manually. Reliable email software can handle many more emails than you could ever process manually and allows you to get on with running your business while it manages your email marketing. For a full review of the leading email marketing services provider go to http://www.jonallo.com/aweber-review

Source: http://www.PopularArticles.com/article464337.html

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Spam – The Wrong Way To Use An Autoresponder

Spam – The Wrong Way To Use An Autoresponder

by Kurt Naulaerts

In today’s virtual world the spam or unwished-for messages is a real issue. It appears the spammers are using autoresponders to do their dirty work. This is bad for everyone who uses an autoresponder with good motives. Their messages are commonly understood as spam making the owner wonder what’s wrong at times. Sometimes a user may also ask why their messages are blocked or reported as spam.

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The autoresponders do their job and respond to forged or legitimate emails indiscriminately. Spam messages are invariably forged and they appear to be from a third party. If an autoresponder receives a forged message they will send misdirected e-mails. That’s how an autoresponder can become a spam source itself and its messages are blocked or reported. Many times users don’t know how to notice if this begins to happen or to handle it.

The usual autoresponder is a simple program designed for normal e-mail users to inform their contacts if the user is available to answer certain question or just to send the preset message. These messages are often sent to wrong people and that’s how spam is born. How can you fix that? It’s pretty simple. Just stop using this kind of autoresponder and answer the mail yourself for the transitional period. If you’re too busy to answer the emails yourself you may have to hire someone for the time being.

Roll-up banner Autoresponder
Autoresponder

A big problem in the spam world is the “misdirected bounces.” If a mail server takes a message and can’t deliver it, it will send a bounce mail to the original sender but often this message will be misdirected. How can you fix that? Upgrade or configure the mail server in a way to avoid this problem. You can do this by setting your software to reject the message or accept it permanently. Don’t let it make the choice of delivery for you after the software received the message.

Usually the autoresponders are sending messages to their mailing list, but without authorization. The people who receive these messages consider them unsolicited and therefore spam. If you’ve got a mail sever you must consider these changes because today’s spam is a problem. Lots of mail servers have been blacklisted due to spam issues. Fortunately there are methods to prevent your autoresponder from changing into a spam tool. By doing some research online you’ll discover new methods that are developed daily. If you actually don’t wish to become a spammer the last choice is to stop using an autoresponder, because these programs do an excellent job.

Spam is a huge issue when it comes to Internet advertising. If at any moment you’re leery of what you’re doing, you can always talk to a professional who can advise you in the right path. Autoresponders were created to ease the life of busy pros but unfortunately used for the incorrect purpose can taint their good use. Do some research and always be a defensive consumer. Know what you are purchasing before you do buy it.

More Information:

 

Do you want to send autoresponder messages to your list? Then you need a newsletter, what we call in Dutch a html nieuwsbrief and you can get help at website bouwers
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Source: http://www.PopularArticles.com/article188325.html