When it comes to digital marketing, there are a lot of Indian companies still struggling to establish their campaign. In most cases, this is due to the lack of proper guidance, no access to the right resources and above all, the dearth of innovation in ideas! You need to start by understanding that digital marketing is no magic wand that holds the potential to transform your business overnight. The transformation is more gradual and therefore long lasting.
From Google advertising to Facebook posting, digital media services include a lot of options. What suits you and what not, is something that only an expert can figure out. This is where most people make the mistake by taking command of the campaign even when they lack the experience as well as expertise. Even when you have the resource but lack the direction, don’t expect the success to come your way because it won’t happen! You are safer approaching experts like SRV Media, SEO Company In Pune who know the job and have proved their mettle.
One size never fits all
So what if A, B and C worked for your competitor’s company, don’t madly adapt the strategy to your business. You could end up destroying it completely. Remember the age old saying of thinking before you act, well its applicable in digital media as well. You have to give a serious thought to your plan of action before you go around copying things. Why not hire a good agency and pay them to think something original. You never know, you could end up being the trend setter of the millennia.
It’s not hard work, it’s smart work!
If you are slogging to make post after post on Facebook and still not getting the required clicks, accept it-you have grossly misunderstood the strategy. Use the right content, know when to post, how to engage the audience to tempt them to come and like your post. This is why we say hiring a good agency tops the list of suggestions.
Be willing to make the change
So you want to go digital but are not willing to spend the money to make a website or establish your online presence. Well then how do you expect matters to work in your favour? In fact, in such cases, even the best of digital media service providers will give up because you will not give them the flexibility.
The change comes from within
When you go digital, your content has to be crisper, more to the point with a clearly understandable message. This could mean, you may have to prioritize certain aspects of your business and highlight them in your digital marketing campaign while ignoring a few others. As the owner of the business, this could be as painful as aborting your own baby. But, if you want the digital media campaign to click, making the change is an inevitable step.
Internet marketing has become one of the most reliable and profitable marketing techniques. There was a time when companies used to send their employees on promotional tours to hand deliver product samples. Nowadays we get information about a new product and check out its credentials online. The Internet has widened the platform for all types of industries. Reaching out to your potential customers is no more a toilsome task.
When you have an Internet business, the one thing that is very important is Internet marketing. Now, there are many ways that you can market your business, and you want to use as many ways as you can. The one thing that most people don’t think about right away is the online tools that you will need to help you be successful with your marketing efforts.
So, here are the 4 online tools that you must have in order to succeed with Internet marketing.
One: Blog or a website – More people these days are choosing to have a blog over a website, but that is your personal choice. No matter which one you choose, you need to have one or the other because this is where you are going to send people to find your Internet business. Plus, this is the best way to provide your customers with good information, products they can buy and free things that you give away. This will help you get a lot of traffic if you use it effectively.
Two: Autoresponder – This is very important when you want to be successful with Internet marketing. The reason for this is that when people visit your website or blog, they won’t always get something from you the first time they see it. When people get online, it usually takes someone 5 to 7 times of seeing something before they decide to get it. By having an authoresponder, you will be able to capture their contact information, so you can keep in touch with them and keep them interested in your products and business.
Three: Online newsletter – This is very important to use with the authoresponder because you have to offer your customers something in exchange for their contact information. By giving them free eBooks, software and other good, quality information, you will have a much easier time of getting them to part with their information. Plus, with the newsletter, you will be able to keep in touch with them a couple of times a month, which will help to build trust with them.
Four: Ad tracking software – This is very important when you do business online because you need to know where your traffic is coming from. With Internet marketing, this is one of the online tools that will help you see what marketing methods are effective and which ones need work. This is imperative to getting the most traffic as you can from your marketing efforts.
These are the 4 most important online tools that you need in order to find success with Internet marketing. There are many other tools that are important also, but these are vital to the success of any business. So, if you are serious about having your own successful Internet business, then make sure you have these four tools to help you find that success.
About johniky Johniky aneke owns http://www.JohnikyHomeBiz.com where popular home business ideas and opportunities are tested rigorously to find out what works and what doesn’t. God is my boss. Discover how to make passive income from the Internet at:Http://joh19.cbpassive.hop.clicbank.net
Online, one of the most significant keys to success is getting website traffic. The more visitors you have, the better your sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are five quick and easy tips to get website traffic fast!
Online Traffic Tip #1 Make sure you’re actually tagging your keywords.
Do you spend a lot of time optimizing your content and then neglect to tag them on your webpage? Tags are where search engines look and if there are no tags they’ll pass right by your web pages. Here’s a quick brief on tags.
There are a number of tag types including,
* Title tags. Title tags are quite possibly the most important place to situate your keywords. Here’s what they look like – Primary keyword phrase here.
Your title tag is where you place your primary keyword or keyword phrase. The sentence will describe your business in less than 90 characters.
* Header Tags. Header tags are next in order of importance to search engines. They’re ranked in order of importance and look like this – Primary and/or Secondary keywords here
The “1” designates this header as the most important header on the page.
* Meta Tags. Meta tags provide the small descriptive text found underneath the title tag on the search engine results page. Like title tags these should be kept brief, informative and up to date.
* Alt Tags. Alt tags are used to provide a text description of a graphic. Each graphic on your site should have a description and an alt tag.
Online Traffic Tip #2 Add content to your site daily
Content is essential for traffic and a top search engine ranking. Content is what search engine spiders look for and index – without it there’s nothing to index or rank. Give visitors and search engines a reason to visit and index your site. Make a commitment to provide daily, optimized content and your traffic will soar.
Online Traffic Tip #3 Procure valuable and relevant incoming links
The more websites which link to your webpages the more valuable search engines perceive you to be, though not all links are created equal. Search engines give more leverage to links from sites which are popular and credible and from sites which are relevant to your website topic.
Are There Too Many Online Business Opportunities To Choose From?
by Jon Allo
There are many Online business opportunities available for the modern online entrepreneur. Developing your own online business can be one of the most fulfilling jobs you’ll ever do. But it can also make you feel like a kid in a candy store. You see so much good stuff that it becomes impossible to choose, so you keep on buying everything new that comes your way.
You buy the latest item and you open it up and take the first step. But it ends there. You never take the second step. In your effort to find the best Internet business opportunity, you end up becoming overwhelmed, or you’re tempted yet again by something else.
The Shiny Object Syndrome.
New online business opportunities can sit like beckoning lights on the horizon that are hard to ignore. This is known as the shiny new object syndrome. When this happens, it means you were intrigued by a product or an idea enough to think that it was the best Internet business opportunity for you and perhaps better than the one you’re currently implementing.
You liked the way it was presented, loved the idea of generating income using the product, you wanted it – so you got it. But then the newness wore off because you didn’t keep focused on what tempted you to buy the product in the first place.
You won’t ever succeed when you continually buy into web business opportunities and don’t actually take the practical steps of using them. Does this happen to you? How many shiny new objects have you bought in the last year? The last six months? Did you give any of them a fair effort before moving on to the next?
On the other side of this picture is when you have a turnkey Internet business opportunity, and you are so determined to make it work that you become blind to everything else. You refuse to consider anything new and get stuck vowing to achieve the same results that were promised when you first started. Determination is great, but you can’t ignore the writing on the wall that tells you that you need to move on.
What Is The Best Internet Business Opportunity For You?
Instead of being caught between two extremes and trying to force yourself into a mold, create what works from what you get and do things your way. There are no set laws that say you must follow exactly what one online entrepreneur did to reach success.
You are an individual with personality characteristics that are unique to you. The best Internet business opportunity that works for you may well be a total disaster for somebody else. Take stock of what you have learned so far and what products that you’ve got and take a hard look at your work to date.
Did you really give it all you had and it still didn’t work? Then there’s no shame in moving on from online business opportunities that did not work for you. But if you have product after product, and you’ve never genuinely attempted to work them, put the effort into it, and you might be surprised at the results.
When setting up an online business there can seem to be a mountain of obstacles to climb – from getting your website online, to finding the right products to sell and the best customers to buy them. Discover quick, easy and proven online business strategies to help your business succeed at http://www.jonallo.com
It is important to understand that a squidoo page should not be a sales page but a source of information about your business. As a matter of fact because squidoo has an exceptional search engine ranking ability, it is a very useful marketing tool for any business. It is best to present your product or service as a solution to a problem you mentioned about, by providing a “back link” to your website.
When building a squidoo lens it is paramount to keep in mind that you need to feed your prospects and customers with rich and useful information they are longing for. If you are a small business looking out for an additional income, the affiliate and ad revenue options in squidoo can be of help.
The best way to promote your squidoo lens is by submitting to digg.com, stumbleupon.com, and social media sites such as Twitter and Facebook. After creating a few lenses and submitting to these sources you will observe a steady growth in the number of people visiting your lenses.
“Foursquare” has an enthusiastic fan base and an innovative new media platform especially for businesses such as restaurants and cafes. This location based mobile app is becoming popular nowadays, where people “check in” at venues and acquire badges based on regularity of visits.
Patrons of businesses submit their favourite outlet’s name to be listed on Foursquare which means even without your knowledge your business may be listed!. Hence it is advisable to check for it and make use of this platform to get more footfall to your store.
News about special events, availability of a unique item or a special discount at your outlet can be conveyed to your audience with the help of a feature called “Foursquare local updates.” There are tools available within Foursquare to have a true engagement with customers. There is a tool called “Foursquare specials” to reward patrons when they visit a business outlet, which could be in the form of discounts, a free drink or a book, etc. This could also be used to lure prospects to the business outlet. “Foursquare” provides a selection of “foursquare specials” such as Mayor specials, check-in specials, wildcard specials, frequency- based specials, etc., which could be customised for a particular business and its customers. By offering “foursquare specials” to their patrons, they can find out how the business is doing over time, with the help of the free venue analytics included. Friendly competition on becoming the “Mayor” of an outlet can compel customers back to the business location.
Foursquare also provides tools to promote businesses that do not have a physical presence by permitting them to launch a page to enable them to connect with their followers.
Customers could also use “Foursquare” to keep a record of the places they had visited. It is nice to know where friends are hanging out and join them if you are somewhere nearby. Customers could ask their friends’ recommendations regarding a restaurant, its menu or any specials offered on the day as they can see who has visited when and where.
When starting an online business, you want to make use of every possible option that will generate you a profit. During the process of arranging your website domain name, website hosting, software, products and services, it is your online business keywords that are forgotten. But they have an important contribution to make towards the success of your online business.
The concept of using keywords is a simple one. Those are words that identify your website and bring it to the attention of search engines. The online business keywords for business are very important. Without the right keywords, customers will not be able to find you via the search engines and your pages will not appear in the search engine rankings when somebody is looking for the products or services that you sell.
The Difference Of Broad And Long Tail Online Business Keywords.
Many online business owners know that keywords are very important for website traffic regardless of whether you are starting an online business or if your online business is already well-known. But what they often don’t realize is that there is a difference between broad keywords and long tail keywords.
Broad keywords are words that don’t narrow down the topic – think short, one word versus phrases – for example, car versus buying a Honda Accord, or dog versus how to stop a dog from barking.
When you check out long tail keywords, you might find that there are not as many results for those words as there are for broad keywords. But you only want to attract people who know what they want. Someone who types in the word dogs may be searching for dogs for sale, dog training, dogs wanted, information and facts on different breeds of dog and more.
Why Long Tail Online Business Keywords?
People who type in long tail phrases are telling you what it is they want. For instance, – “How to stop your dog from barking all day.” You could sell someone a guide on training their dog to stop barking because you know exactly what their needs are compared to someone just typing in ‘dogs.’
If you were starting an online business selling self-help products for depression, you could use depression as a broad keyword, but to get more specific you’d use long tail keywords such as ‘post partum depression symptoms’ or ‘signs of depression in men.’ Not only will you pull in people searching for information on depression in general by using broad keywords, but you’ll also get people searching for depression as it pertains to their situation.
What Keywords Do You Use When Starting An Online Business?
The more focused your online business keywords, the greater your website will perform when the search engine robots look at your website. The basic concept of how to do online business successfully is get people to your website who are looking for what you have to offer and are ready to buy.
To help you pick your keywords and phrases carefully, there are several free keyword tools. These will help you find the best keywords when you are starting an online business. They include Wordtracker, SEO Book Keyword Tool and Keyword Eye.
When setting up an online business there can seem to be a mountain of obstacles to climb – from getting your website online and creating the best content and keywords, to finding the right products to sell and the best customers to buy them. Discover quick, easy and proven online business strategies to help your business succeed at http://www.jonallo.com
Hi Gabe, I have my blog all set up ready to engage my audience by providing them useful information. I have a feeling I can achieve a lot if I take advantage of LinkedIn’s blog for the same purpose. What do you think?
The key to a good content mix is to use a variety of sources and topics. Mix them up with different media formats to get the most out of them. A good way to accomplish this may be to post links to articles and other content elsewhere in one update. In another update, you can post a link to media coverage about your company. Another post may be a video showcasing hot products you feel will benefit your connections. Again, you may decide to share pictures and images from a recent event staged by your company or other industry-relevant pictures. LinkedIn actually offers a specific plugin just to connect your blog to your profile.
When you create a post on your blog, this plugin will automatically create a post with a link to your blog on your LinkedIn account. You don’t have to remember to create a link on your profile to announce to your followers that you’ve updated your blog. For this reason, LinkedIn is a great tool for promoting your blog.
To make sure you’re consistently engaging your followers, try following this pattern. You can always see what works for you and come up with your own pattern.
Every month find a way to entertain your audience and make them laugh. On a bi-weekly basis, inspire your audience with your posts. Start constructive conversations weekly. This will help keep you relevant in your industry. Twice a week, teach your connections how to do something. They may already know it or not. Then about three times a week, provide relevant, useful information.
I always recommend starting a blog if you plan to engage with your audience. The purpose is to provide useful information that will benefit your readers and keep them hooked for a long time. As much as possible, post links to other content beside that from your blog. This keeps the mix interesting, and you avoid the feeling that you’re looking out only for your own interests. Post links that are relevant to your network and vary the amount of content you post. By following these tips you will engage more of your audience and create a higher quality network.
Before mentioning anything about social media marketing, let me make it very clear that there is a stark difference between social marketing and social media marketing. It is very often seen that many people including the so called gurus use social marketing and social media marketing synonymously. Well, there is a correction I am afraid.
Social marketing is all about using marketing techniques to promote a social issue.
For example, marketing strategies that support a campaign to discourage people from taking drugs or to quit smoking. Social media marketing is about using social media platforms such as Twitter, Facebook, LinkedIn, etc., to promote a business.
Anyone in business or actively involved in marketing a business knows about the hard work involved and the resources needed in establishing a brand. To differentiate itself and stay ahead of the competition it is paramount to listen to the customers and endeavour to live up to their expectations every day.
Compared to businesses of yesteryears that had to depend on print or broadcasting media to develop their brand, not to mention the exorbitant price they had to pay for, the present day ones are truly gifted with the holy grail of marketing viz-: the social media, which is free and could be used to connect with more people and thereby build genuine relationships with them.
What is ironical though is that there are still businesses shying away from social media.
The truth is, you or your industry are being talked about with or without your involvement. Well, if you participate you could mould the conversation in your favour. The choice is yours. Do not overlook social media, which is an excellent way to engage your target audience.
There are some social media monitoring tools such as Hootsuite, TweetReach, Social Mention, Addictomatic and HowSociable which can be used by businesses to learn what is being talked about their industry, competitors and their own brand. Whatever business you are in, it is very important to publish valuable content for the target audience through different social media platforms, which will enable to get additional traffic to your websites.
Have a plan for regular blogging, blog commenting, uploading videos on video sharing sites, tweeting, posting photos on Flickr or Photobucket, and also podcasting.
If your business does not have a Facebook page, you are missing a lot. This is an excellent platform for brand building as it enables a wide variety of communication facilities including uploading of business related videos, photos, opening a shop, etc. This is immensely valuable for small businesses and involves no cost. To have a page for your business, you must sign in with your personal account. After that you may go to FacebookPage.
Facebook enables you to create a community by sharing useful information and by accrediting your customers to spread the word about your business. This platform enables you to engage with your customers at any time.
If you have been involved with Internet Marketing for any length of time you will realize it’s a lot like the wild west. What I mean by it being like the wild west is the Internet is unregulated for the most part and almost anything goes online. That’s why you have to be careful who you get involved with online, and you have to be careful not to get scammed since nobody is regulating things.
Me I love the net being like the Wild West and I always romanticize about living in the Wild West if it were possible for some reason, I guess I love the freedom the net gives me and anything goes online is why the net reminds me of the Wild West. I decided I wanted my life like the wild West, and I can get that life online so I decided to start an online business.
For someone like me who loves the net starting an online business is like a dream. I can literally spend all day on the net and not get bored. I just think of something off the top of my head that excites me then Google it and presto it’s there. I thought since I’m online all day wasting time, why not start an Internet business, and waste time making money if that makes sense.
In 2005 I started looking for an Internet business to get involved in and boy was it wild. What I mean by it being wild is I kept jumping around from one opportunity to opportunity and spending all kinds of money. What happened to me was what happens to a lot of newbies who start looking for an opportunity they get caught up in a lot of scams, or they are confused on how to do things so they jump around or quit.
MY advice to newbies thinking about starting an online business is instead of jumping into an opportunity research many opportunities. Google reviews about the opportunity and take as much time as you need then when you are ready join the opportunity and stick with it till you are successful in that opportunity then start looking for another opportunity. I would be successful by now if I stuck with the first opportunity, but I had to keep jumping around. I jumped around for almost ten years and accomplished nothing because I always though the grass was greener on the other side. But now I’ve finally figured it out that sticking with one thing till I succeed is the only way I will accomplish anything. I’m sticking to this opportunity until I succeed or at least give it enough time to see if it works.
In trying to comply with tax laws for your e-business, you may find yourself falling down the rabbit-hole, going through the looking glass, and attending a Mad Tea-Party.
Common sense, logic, and fairness never did apply fully to the field of taxation, but this is especially true of e-commerce transactions.
1. Canada Customs Welcomes You to Canada!
Since I`m located in Canada, let`s start here.
Canada has what you might call a national sales tax or a value added tax (VAT). This Goods and Services Tax (G.S.T.) of seven percent is applicable to many Canadian transactions.
Not only is it critical to determine whether a taxable sale was made in Canada or not, but also where in Canada. If it was made (or deemed to be made) in any of the Harmonized Sales Tax (H.S.T.) provinces (Nova Scotia, New Brunswick, and Newfoundland and Labrador), a higher, fifteen percent H.S.T. rate applies. This is because those provinces have allowed Canada to collect their provincial sales taxes for them.
As well, each province and territory has its own rules. Ontario charges eight percent retail sales tax on many typical Internet transactions whereas Alberta has no provincial sales tax.
Of course, this is only scatching the surface. This entire article is an over-simplification of a very complex subject. You will definitely need professional advice to help you through E-Commerce Taxland.
2. When Exports Aren`t Exports
In Canada, exports are “zero-rated” sales for G.S.T. purposes. This means that when you ship a product to someone outside Canada, you don`t charge G.S.T. Yet, you get to claim (or deduct from the G.S.T. collected by you) all the “input tax credits” (G.S.T. that you paid for business purposes) to make that export. The idea, I suppose, is to encourage exporting.
However, if you export products other than tangible, physical goods, beware! There are many pitfalls to watch out for.
As one example, consider digitized products that you might sell from your Canadian website, such as e-books, downloadable software, or subscriptions to content. You would be considered to be selling “intangible personal property.” Unless your product is also considered “intellectual property” (such as software or e-books that you produced or have obtained the rights for), you will have to charge G.S.T. The reason why, according to the Canada Customs and Revenue Agency, is that it COULD be used inside Canada, even if it isn`t.
Say you sold a membership for accessing digitized content (from various sources) on your Canadian website to a customer in the United States. Since there are no restrictions as to where the intangible personal property may be used, and the property is not considered intellectual property (nor the provision of a service), the American customer is subject to G.S.T., even if he never comes to Canada.
Strangely, the same logic doesn`t apply when an American buys a regular book (or a car) which he COULD bring into Canada with him and use here. It is true that it is easier for Canada to assess such items at the border than in cyberspace, but I know of no cases of Americans being taxed on the books or cars they bring with them when they come to live in Canada for about half the year.
As a Canadian registrant, one way you might legally avoid this silly March Hare is to explicitly state on your website and invoice that use of such intangible personal property in Canada is prohibited (or requires an additional fee and the payment of G.S.T.).
3. When Imports Aren`t Imports
Goods shipped to Canada are subject to G.S.T. on importation. Such tax is often assessed at the border. But what if you are a Canadian registered for G.S.T., selling to a Canadian customer but your supplier is in a foreign country?
Pretend that your Canadian customer has bought a book from you from your Canadian website. Your drop ship supplier is located in the United States and is registered for G.S.T. You fax your order to the American company, and they, in turn, ship the book for you (complete with Customs Declaration and their G.S.T. Business Number).
Since they paid the G.S.T., you wouldn`t think you would have to charge it again, would you? “Wrong!,” smiles the Cheshire cat. Since you are a registrant located in Canada, you are required to charge and remit the G.S.T.
But you are entitled to input tax credits, aren`t you? In many cases, the answer is “No”.
It may be very difficult for you to satisfy the documentary and other technical requirements. As an example, it is not uncommon for American suppliers to absolutely refuse to give an invoice breaking down the G.S.T. or to allow you to be the Importer of Record. This complicates their life unnecessarily and they just don`t need the aggravation.
There are relieving tax provisions covering drop shipping, sales agencies, and other situations. In many cases, unfortunately, the most practical solution is to allow the tax to be paid twice.
4. When You`re Subject to Tax Where You`re Not Subject to Tax
It makes sense that countries impose a tax on sales and income made in their own jurisdiction. But does it make sense for Germany to tax sales made in the United States?
In effect, starting July 1, 2003, the European Union has done just that by imposing an online sales tax.
This means that if someone from England buys an e-book from someone in the United States, the American should submit this tax. Of course, If the sale was to someone in Germany, the tax rate would be different.
The rationale behind this follows: Since countries can`t collect sales tax on Internet transactions at their borders, the only way they can collect it (other than a self-assessment system) is with an online sales tax. Further, it is claimed that businesses in the European Union suffer a major competitive disadvantage because they have to collect Value Added Tax (VAT) but others don`t.