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Three Steps to Business Success – Step one: Find your Profitable Niche of the Market

Three Steps to Business Success – Step one: Find your Profitable Niche of the Market

by Nick Stephenson

Three Steps to Business Success

STEP ONE – Your Niche of the Market

Find a Niche and Make it Work

Now you’ve decided to start your own business, you need to work out exactly which corner of the market you are going to target. Whether you’re selling a product or a service (or both) you will not have much success unless you can narrow down your market to a specific area. If you cast the net too wide and try to cater to too many different consumer fields, you will end up pleasing none of them.

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For example, if you want to buy a computer you’re not going to go looking in a furniture store are you? If you need a plumber you look up the word “plumber” in the telephone directory – you don’t start looking for an electrician. It’s a very simple but absolutely crucial point! You need to pick your market area carefully and the best way to do this is to find your own niche. But how do you go about finding this? It’s quite simple really…


What interests you?

The first place to start looking for your niche is within your own set of interests and hobbies. Many people will recommend that your niche should always be an area in which you have worked before as you will already have a high level of expertise – but I disagree with this.

First, if you have a high level of expertise at something but find that area of work boring, you’re going to find it really difficult to enjoy your work and stay committed. Second, I’m confident that you have plenty of interests or hobbies outside of work. If so, chances are you know more about this particular field than 90% of anyone else out there. Doesn’t that give you a high level of expertise?

For example, if one of your interests or hobbies is Dog Grooming I would happily wager that 9 out of 10 people you ask on the street wouldn’t even know where to start!. Expertise is all relative – so you should focus on what you enjoy as chances are you already know more than enough to bring value to your future customers. So, pick yourself a hobby or interest that you know you enjoy and can commit to and you’ve found your niche. Next, we need to make sure your niche can actually bring you some income.

Can Your Niche be Profitable?

I’m going to give you the short answer first: YES!

Pretty much any niche can be profitable if you approach it in the right way. In fact, think of the strangest, most specific and narrow niche that you can think of and type that into your favourite search engine. Chances are you’ll see at least one business making a good living out of this. For example, try typing “Dwarf for Hire” into Google and you’ll see what I mean! It doesn’t get much narrower than that.

So chances are your chosen niche is going to have a pretty big market base already. A good way to measure the popularity of the area you’ve chosen is by using the Google KeyWord Tool. This tool is completely free and allows you to type in any keyword(s) and find out how many people are searching for that term in any particular geographical area. Using my previous example, the term “Dwarf for Hire” gets around 800 searches a month on average!

This tool will also give you suggestions on other similar keywords that people are also searching for, which will help give you an idea of the total possible market out there for your business just by telling you who’s looking at what, and where they’re looking.

Of course niches with a wider appeal get much more attention, but if you want to work in a narrow field this just means that there’s less competition. I won’t get into the debates between whether “narrower is better,” but will only say that it’s more important to find a niche you’re interested in – rather than worrying about search engine traffic or monthly volume of enquiries. It’s quality that counts, not quantity.

If I could recommend just one article for you to read that covers this very subject it would be “one thousand true fans” by Kevin Kelly. This short piece (about 5-10 mins reading) essentially argues that you don’t need a huge customer base, rather a loyal one. If you can find one thousand loyal customers who regularly purchase from you then you will see a steady income for life. This figure can even be decreased somewhat depending on what sort of price point you are aiming for.

This article uses the example of a recording artist to illustrate its point. Let’s say you release 2 albums each year, plus some merchandise and concert tickets. For argument’s sake we’ll say that you charge $80 for all those things combined. If you have one thousand true fans each of these fans will purchase everything that you sell – meaning that you can expect an income of $80,000 each year.

This concept doesn’t have to apply to just recording artists, however. Whatever you decide to sell, if you can find a loyal customer base that regularly purchases from you then you’re all set. This figure doesn’t necessarily have to be one thousand, but would need to be enough to give you the income you’re looking for. This could be one hundred, fifty or even just ten people – the key is making sure that your customers find value with you and have a reason to make repeat purchases.


Let’s say you decide that you want to sell computers. If each unit sees a net profit of $200 and you are aiming to make $40,000 in a year, how may units would you need to sell? Based on these figures you would need to sell 200 units in a year. However, you also sell software packages which have a net profit of $20 per unit and you also sell extended warranties which make an average of $100 profit per unit.

On top of this you also have a premium rate support line which pulls in another $20 a year for every computer that you sell. Finally, you also offer component upgrades for everyone who buys a computer for you which will earn you an average of $40 profit per year for every computer sold. In total, you make $360 net profit each year for every loyal customer.

With these figures, to make $40,000 a year you would need 112 loyal customers. That’s less than 10 customers per month or one every 3 days. The best bit is that these customers will continue to purchase your products and services regularly, meaning that you can continue to make profit by selling your software, upgrade and support services for an additional $160 per year per loyal customer.

Using these figures, a loyal customer would spend $360 in the first year and then $160 each following year until they decide to buy a new computer, where the whole process would start over! This example can be applied to pretty much any niche – the key is identifying and targeting a loyal customer base and then making sure those customers are well looked after and get real value from your business.

If you can achieve this then I can guarantee that whatever niche you decide to focus on, you will be able to make a steady profit for life.

Is Your Niche Long-Term?

Once you have decided on your niche and made sure that you can make a profit, you need to make sure that any profits you make can be repeated in the long term. It’s no good starting up a business if you know that your revenue stream is going to stop after a few months.

For example, seasonal goods such as Christmas trees, Halloween pumpkins and Easter eggs quite obviously sell by the truck-load at certain points of the year, but aren’t very popular outside of these times. Does this same problem apply to your product or service? For example, have you picked a niche based on a short-term trend or fashion? If so, you need to make sure that you have a plan in place for when your product or service inevitably runs out of juice.


During the worst stages of the recent recession, many supermarkets saw a huge increase in the number of people purchasing their “eat at home” ranges and special offers – because people couldn’t afford to eat out any more. This was a fantastic profit machine while it lasted, but eventually people started to venture out to restaurants and bars once again. The reason that the supermarkets managed to take advantage of these polar-opposite trends is that they all saw it coming!

When data suggested people weren’t eating out any more, the supermarkets ran special offers on premium ready meals and bottles of wine. Once people went back to going out, the supermarkets addressed this trend by promoting special offers on clothing – with the accurate assumption that if people are going out more often, they are going to want to get dressed up!

While it’s unlikely that you have the commercial clout of a major supermarket, there’s nothing stopping you from keeping an eye on market trends and adjusting your approach to suit. If your niche is in a traditionally seasonal market area, is there anything you can do to promote your products or services during other times of the year?

This will obviously very depending on the niche you have chosen, but make sure you do your research to make sure that there aren’t any times of the year that are going to cause problems. As mentioned before, a great tool to help you with this is the “Google Trends”– which allows you to see trends in the number of people searching for your keywords, helping you identify times of the year where you are likely to see a drop in sales.

Google KeyWord Tool will also suggest “related keywords” which you can see alongside your main keywords. If you can find related searches that are high in volume during times that your main keywords are low, this will help you find ways to adjust your approach in hard times. Make sure you do your homework!

Carve Your Corner of the Market

Once you’ve decided on your niche and made sure you can see a steady income from this area, you need to think about finding your own corner of the market. If you don’t do this, any prospective customers are going to find it difficult to identify exactly what it is that you’re selling and are likely to look elsewhere.

Let me introduce you to Jill.

Jill is looking for a way to carve out her own corner of the market in the area of Dog Grooming – an example we touched on before. Will Jill be selling a product or a service, or both? Her focus is going to be different depending on which area she chooses.

For example, if Jill is selling a product she is going to need to make sure that her store or web page makes it clear what’s on offer. If she’s selling a product will she ship items long distance or will focus only on the local market? Will she stock a wide variety of products, or only products related to a specific aspect of Dog Grooming?

If Jill decides to sell a service, will she carry out this service herself? If so, she is going to be limited to a local area only, so how does she plan to promote herself within this geographical region? If she is selling someone else’s service (e.g., a national agency or franchise) then how does her target market vary within different geographical regions?

The reason that this section is SO IMPORTANT is because you need to make sure that any prospective customers stick around long enough to purchase from you. You’re not going to be able to do this unless you are offering them exactly what they want, so it is VITAL that you make it clear exactly what you’re offering from the start. Without this approach, even with a high volume of traffic, you will see a very low conversion rate.

For example, with her Dog Grooming business, Jill has decided to offer the following:

1) Products – “No more expensive Grooming fees! No more kennels! You can give your dogs all the care they need from the comfort of their own home. We sell all the products you need to get started in the exciting area of dog grooming. We offer 3 packages for you to purchase, depending on your level of expertise. We have the Starter Package, Intermediate Package and the Expert Package – each of which contains full instructions and everything you need to take care of your dog’s grooming needs at home!”

As you can see from the above example, Jill has made it clear from the first sentence exactly what value her business can provide (an alternative to professional grooming) and lists three specific packages that a customer can purchase from her. If Jill were simply to list all of her stock, how would people know what to buy? By narrowing down the options Jill has given her prospective customers a reason to stick around and hopefully make a purchase.

2) Services – “Don’t know where to start? We also offer a great value tutoring service for those of you who want to give your dog the best care – at home! We can send one of our trained groomers out to your home to show you how to make the most of your grooming package – at a time that suits you! We can visit you on a one-off basis, or you can choose one of our block-bookings at a discount and learn techniques usually reserved only for professionals. Get in touch to find out more!”

In additional to a well defined product line, Jill will also visit customers’ houses to show them how to use their purchases properly and teach them the techniques they need to do a good job. By doing this Jill is making sure that customers who buy her products have a reason to buy from her again – which also gives her the opportunity to meet them in person and form a strong relationship. This, in turn, makes it more likely for the customer to visit Jill’s business again in the future.

Due to all this hard work, Jill has managed to carve herself an easily identifiable corner of the market. When visiting her online web page or shop, prospective customers can easily see that Jill offers a great way to groom dogs without having to pay expensive grooming fees or take a trip into town and pay for a kennel for the day. Customers can also easily identify products that suit their exact needs and are given a range of products and packages to suit their individual circumstances.

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If Jill hadn’t bothered to structure her business in this way, she would run the risk of not appealing to anyone because her approach was too vague. The key is to appeal to a specific type of customer and do it properly – rather than trying to please everyone. If you try to please everyone, you will inevitably end up pleasing no one, so make sure your customers know exactly what you can offer them and how this can address their needs.


1) Find your niche. What interests you?

2) Is your niche profitable? Do some research on businesses already trading in this area.

3) Is your niche long-term? Use some online tools to measure your niche’s popularity throughout the year and make sure you identify and adapt to any potential drop in sales.

4) Carve yourself a corner of the market. Make sure your customers know exactly what to expect when they visit you – and don’t try to please everyone!

Steps two and three will follow soon in future articles – links will be provided here once they are published and available to view.

Until next time.

More Information:

Nick Stephenson is a qualified marketer, ex-lawyer, and author. He is best known for his fiction work – the bestselling Leopold Blake series of thrillers – now available on Amazon.

Book One: Panic


Leopold Blake sighed and removed the gun from the hand of the dead senator. The body lay face-down on the hardwood floor, dressed in an expensive suit, a fresh exit wound to the back of the head staining the dead man’s white collar and neatly trimmed gray hair with dark blood. Leopold examined the left hand carefully, lifting it from the floor to get a better view in the dim light. Slowly, he sniffed the skin in long, drawn inhalations and noted a distinct smoky, metallic scent. The forensics team stood back, shuffling impatiently, waiting to get back to work. Leopold took no notice and continued sniffing. Satisfied, he stood and turned to the police lieutenant who was glaring at him from the back of the room.

“Thoughts, Bradley?” asked Leopold, brushing the dust from his knees to the floor.

The living room was spacious and decorated with expensive furniture, although it was in need of a serious cleaning. Warm cinders glowed in the fireplace, the flames having died hours earlier.

The lieutenant folded his arms. “You’re supposed to be the expert.”

“You look like a man with something to say. What’s your take on this?”

Bradley arched his eyebrows, further creasing his wrinkled forehead. Leopold wondered if another fifteen years would have the same effect on his own face, but he pushed the thought to the back of his mind and reminded himself he was still young, if a little scruffy around the edges. The lieutenant paced over to the body and glanced down, taking a second to compose his thoughts…

– end of sample –

You can find out more about the author and his available work here: http://www.amazon.com/Nick-Stephenson/e/B004MYQ8K6/

Source: http://www.PopularArticles.com/article448526.html

4 Internet Marketing Tools You Must Use for Getting Success

4 Internet Marketing Tools You Must Use for Getting Success

by Aneke Johniky

Copyright (c) 2014 Aneke Johniky

Internet marketing has become one of the most reliable and profitable marketing techniques. There was a time when companies used to send their employees on promotional tours to hand deliver product samples. Nowadays we get information about a new product and check out its credentials online. The Internet has widened the platform for all types of industries. Reaching out to your potential customers is no more a toilsome task.


When you have an Internet business, the one thing that is very important is Internet marketing. Now, there are many ways that you can market your business, and you want to use as many ways as you can. The one thing that most people don’t think about right away is the online tools that you will need to help you be successful with your marketing efforts.

So, here are the 4 online tools that you must have in order to succeed with Internet marketing.

One: Blog or a website – More people these days are choosing to have a blog over a website, but that is your personal choice. No matter which one you choose, you need to have one or the other because this is where you are going to send people to find your Internet business. Plus, this is the best way to provide your customers with good information, products they can buy and free things that you give away. This will help you get a lot of traffic if you use it effectively.

Internet marketing
Internet marketing

Two: Autoresponder – This is very important when you want to be successful with Internet marketing. The reason for this is that when people visit your website or blog, they won’t always get something from you the first time they see it. When people get online, it usually takes someone 5 to 7 times of seeing something before they decide to get it. By having an authoresponder, you will be able to capture their contact information, so you can keep in touch with them and keep them interested in your products and business.

Three: Online newsletter – This is very important to use with the authoresponder because you have to offer your customers something in exchange for their contact information. By giving them free eBooks, software and other good, quality information, you will have a much easier time of getting them to part with their information. Plus, with the newsletter, you will be able to keep in touch with them a couple of times a month, which will help to build trust with them.

Four: Ad tracking software – This is very important when you do business online because you need to know where your traffic is coming from. With Internet marketing, this is one of the online tools that will help you see what marketing methods are effective and which ones need work. This is imperative to getting the most traffic as you can from your marketing efforts.

These are the 4 most important online tools that you need in order to find success with Internet marketing. There are many other tools that are important also, but these are vital to the success of any business. So, if you are serious about having your own successful Internet business, then make sure you have these four tools to help you find that success.

More Information:

About johniky Johniky aneke owns http://www.JohnikyHomeBiz.com where popular home business ideas and opportunities are tested rigorously to find out what works and what doesn’t. God is my boss. Discover how to make passive income from the Internet at:Http://joh19.cbpassive.hop.clicbank.net

Source: http://www.PopularArticles.com/article464605.html

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Finding Your Home Business Niche – Be Focused and Flexible

Finding Your Home Business Niche – Be Focused and Flexible

by Daniel D Lotts

While it is important to have goals so that we can formulate a plan for starting a home business

-and to stay focused to achieve them, it is equally important to remain flexible. In other words, be willing to change your course if necessary. To be really creative we must be able to see beyond the ‘dotted line’.

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Therefore, it may be good to make your goals ‘generic’ – in other words not ‘make X number of dollars per month from XYZ’ but just ‘make X number dollars per month’ – that way if on your way to XYZ you find ABC to be more of a ‘natural’ for you, you won’t miss the opportunity because you are so focused that you have ‘blinders’ on.

You may find after some time in research and development of your home business

-that you really don’t like something that is part of your initial strategy – for example even that you don’t like marketing and sales, period. While any business you start is going to require you to sell it to somebody, you may determine that you just want that to be a means to an end, not the end game.

To explain further, you may love the Internet marketing industry but just not like the amount of work that is necessary to take the ‘massive’ action required to succeed. Not just that, but you don’t like the nature of the work either. Too tedious and time-consuming to do it yourself, and too expensive to use paid services to do it for you right now.

home business
home business

You have already determined that you can and will start a home business and will replace your income

-so that you can quit your gnarly job someday. You have an amount of money in mind that would cover things nicely for now (and of course could be increased as time goes on). So what else might you do that is online but not just marketing/advertising/sales?

Start by making an inventory.

Have one page for your skills and one for your interests. Part of both would include your actual experience whether in a job or hobby. Note what you really enjoyed about both. Do you see anything there that might point you in any direction as far as a service you could perform to earn an income online? Is there something that interests you and you like doing that could maybe use a tune up? For example, if you could take an online course from a community college or other organization to hone your skills in some area.

Take the key points that you find and do some further research as far as how you would go about setting up your home business and how you would promote it (here we go with advertising again) – but remember it’s a means to an end and does not envelope your entire life, it is just a necessary task among the ones that you do enjoy doing.

Once you decide on something you would like to do and can do, then it is time for more of a solid plan that includes a budget for materials and tools that would be necessary, so you will want to do some comparison shopping, etc. The key is to really know all the ins and outs and to facilitate all the various things that would be required to start a home business, or to find anything that could possibly be a ‘deal breaker’ that would prevent you from being able to follow your plan (and then you would just start all over and find something you CAN DO).

More Information:

Daniel Lotts is the owner of www.dreamaffiliate.com and is dedicated to helping you succeed when starting a home based business. 100% Proven Online Profits! Visit today for more info or check out the site’s #1 home business at: http://www.PlugInProfitSite.com/main-18923

Source: http://www.PopularArticles.com/article462492.html

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Proven Strategies To Get New Business Leads

Proven Strategies To Get New Business Leads

by Samson Williams

Lead generation is a topic that many people are interested in.

Understanding how to build a solid group of leads is important to any business that wants to do well. Fortunately, the following article is available to offer invaluable strategies to readers.

An incentive to buy is a powerful tool to get leads.

For example, receiving an incentive for buying a needed product can often sway them to opt in. They need extra reasons to take the offer, so you can generate more leads.


Utilize customer reviews to help you generate leads.

You are more likely to gather information from customers and have them purchase from you if you can provide supportive data. Use relevant studies that prove the power of your product, and include testimonials from satisfied existing customers.

Make sure you take care of opt-out and privacy issues. You’ve got to be on top of the leads that have chosen to opt in for an offer. Sending stuff to uninterested parties is a waste of your time and disrespectful of others’ privacy.

Check that you are getting original leads in your campaigns.

Duplicated leads are not good for your bottom line. It’s easy to see that the same leads will show up when you’re generating them. When targeting a group of leads, ensure they are each unique so that your campaign is garnering maximum exposure.

Use your phone to make calls and see if people need what you have to sell. You may be shocked at the number of people that may be impressed by your sales pitch. Someone out there wants what you have to sell.

Talk with people around you when you find yourself waiting in line.

It’s always nice when people make an effort to be friendly, and you may just find that someone you talk to needs what you are offering for sale. Don’t push your sales on them though, that can be very off-putting, especially if they aren’t that interested.


Try setting up a calendar to generate leads.

Future leads can be set aside if you need to space it out further. When you base it on a schedule, you will present a more professional approach to it. This ensures you don’t waste your time pitching to the same leads, too.

Seek out subscriptions for your blog. This will remind your readers to come to your site. You can also gain leads this way. Blogging is useful for lead generation in multiple ways.

Direct, conventional mail is still alive and well.

Marketers focus a lot on cheap online marketing and often ignore direct mail. By going this route, you are more likely to stand out since many marketers ignore it. You can do a test to see if this helps you generate leads.

Make it clear to visitors what action they should take upon landing on your site. Review all of your site’s pages. You need to make sure the next step is clear. This will make the process very easy for your potential buyers.

Always put decent content on your site.

Publishing information that is valuable to people can bring in leads. Make sure there are no grammatical or spelling errors in any of your content. This will reduce the overall risk that you take.

Keep in mind that lead generation is not all there is to marketing.

You should spend two hours at the most each day in generating leads. Spend the bulk of your time on other marketing campaigns, learning and retaining your customers.

Lead generation tactics allow a business to find new leads in times of economic struggle.

The future of your business will be uncertain if you don’t work on finding new business contacts. The tips you have just read will work for anyone who owns a business.

More Information:

Samson Williams Is the owner and the creator of list building academy where you can learn how to build a responsive email lists that drops money into your pocket every time you email them. Click on the link now to get more information.http://zumaproducts.com/listbuilding/

Source: http://www.PopularArticles.com/article461264.html


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Reach Customers With These Internet Marketing Ideas

Reach More Customers With These Smart Internet Marketing Ideas
by Samson Williams

Internet marketing can work wonders for your reputation. The need to successfully promote your website online has risen.

This means that it is now the time for you to get into it. The following tips can help you figure out how to market your business.

A product FAQ is a must for your site. To address each question or concern, offer thoughtful responses, and also be sure to mention some products that you have for sale as solutions. Come up with questions that answer a customer’s thoughts without being too obvious that you are using your products to do it.

Internet Marketing
Internet Marketing

You should include a page that has information or videos about the product you are selling. They will feel like they know more about what they are buying. This shows that you would rather inform them about the product than make a sale, leaving them the option to buy or not.

You need to take this whole endeavor seriously and do your research. Find an adviser who you trust and seek their assistance. Many people who are well versed in Internet marketing provide free services or services for a small fee. Make sure to stick with a system that you think is good. The system may not show results right away, but it will pay off in the long run.

Try not to give up. You may be a step or two away from successful Internet marketing when you give up.

Make sure that you have covered all of your bases before opening your sales website. This can be a difficult and time-consuming process. Bear in mind that the effort you put into building your Internet marketing presence will pay off in results.

Making your site stand out is a great Internet marketing advantage you can use.

Making your site stand out is what drives visitors towards your site, and there are a lot out there, so this is a good strategy. Making an offer stand out is one effective way to accomplish this.

Internet marketing
Internet marketing

Let’s consider something that can aid your online marketing efforts. You want your customers to feel like they can trust you, your site and your products. Feature your site’s privacy policy on the top right hand of the home page. This will give your customers assurance that their money transactions will be handled properly. They will be more likely to purchase what you’re selling if they know you are protecting their identity.

Make sure you utilize social media. A Facebook page where people can leave feedback and comments is a good place to start. A good site that will let you have interaction with customers is Twitter.

Make sure the design of your website makes your links highly visible.

Always ensure that your links are clearly visible and organized for the incoming traffic. Obscure or poorly placed links will often lead to less usage. This could cause one of your main pages to be losing out on a huge profitable angle.

Now you know why Internet marketing is crucial for a successful online business.

There are multiple ways that you can go about this. There is a lot of information out there. Utilizing the tips found here will help you establish yourself as a success in the world of Internet marketing.

More Information:

Samson Williams Owns A Free Internet Marketing Resources Website Where You Can Get 100% FREE Internet Marketing Ebooks And Videos. Visit http://www.ZumaProducts.com/gift To Get Your Free Copy Today.

Source: http://www.PopularArticles.com/article461657.html

Internet Marketing
Internet Marketing

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Secrets The Experts Hide From You About Social Media Marketing

Secrets The Experts Hide From You About Social Media Marketing

by Wendy Miller

A company has to use the latest in marketing methods if it would like to reach the top. Advertising through social media sites is the newest way to increase your business. If you’re looking for ideas on how to use these sites to grow your own personal business, then follow the tips in this article.

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Update your blog with new entries at regular intervals. When you do this, readers can have some idea when new content is coming and will be there waiting for it. This is why so many people like newspapers and magazines. Stay consistent and do your best to create quality content to keep your audience interested.

Use a like box for Facebook on the upper right hand corner of your blog page. This box lets people LIKE you on Facebook. Your users will not have to leave your blog, and they can “like” your blog without leaving the website. This simplifies the process and gives more people exposure to your business.

To make your social media marketing campaign successfully market your brand

-sell yourself as an industry authority. Instead of plugging your products, produce engaging content that entertains, educates and even inspires people. If you happen to create something that goes just a little viral due to the share button, your company name is getting out there.

Be prepared to make mistakes in your social media marketing.

Mistakes happen, and you need to view the mistakes you make as learning experiences. There could be a post that offends some niche group, or a typo that sheds a negative light on your company. Handle the mistakes professionally and quickly and learn from them.

Get a WordPress blog, so you can use the WordPress Retweet button. This features allows your visitors to post a link to one of your articles in their Twitter feed in a simple click. You could also add Retweet buttons on your website if you take the time to code it yourself.

Social Media Marketing
Social Media Marketing

Add a link to your Facebook page or a ‘like’ button with a Facebook feed on your blog or website. You can easily find HTML codes for these in the settings of your Facebook profile. This will allow your visitors to ‘like’ your page and subscribe to your posts without having to look you up on Facebook.

You can add applications such as SlideShare to LinkedIn. Try different applications and see which ones could be helpful to you. SlideShare allows you to create photo albums with detailed descriptions for each pictures. You could add pictures of your products or have your customers send you pictures of themselves using what they bought from you.

If social networking mediums are places you intend to market, be mindful of the fact that social media users need to feel like you are hearing them. If one of your customers has advice you need to ask others if they think that as well. Let them know you are paying attention to what they are telling you.

Do not forget to comment on content too. Social networking is not only about posting your updates. You should probably not comment on anything that looks too personal, since you want to keep your relationship with your friends as professional as possible. If you see a post related to your industry, offer your input.

Social media marketing is an excellent method of generating more interest in someone’s business.

Your business can benefit from reviews on the products, and other information spread by social media users. Adding contests and special offers to your social media site will give readers incentive to keep returning and spread the word.

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Keeping things simple may be the best way to convey information through social media. Messages that relate only the important points, without dragging on and on, have a higher probability of being both retained and passed on by your customers. Using images carefully allows you to keep your text short and to the point.

The ideas outlined here offer some wonderful pointers for using social media outlets to increase traffic for your business. These social media sites really help you establish an online presence for your business. You won’t need a lot of money. You don’t need a lot of skill. Just follow these social marketing tips and watch your business expand.

More Information:

The writer is a health expert who has written so many articles on omron blood pressure monitor at http://bestbloodpressuremonitors.us

Source: http://www.PopularArticles.com/article461613.html

Effective Internet Marketing with solo ads

10 Secrets For Effective Internet Marketing with Solo Ads

by Jon Allo

An Internet marketing with solo ads campaign is when your sales message is sent by email to an agreed number of people who are already subscribed to a solo ad vendor’s list. It’s called a solo ad because it is emailed out on its own without any other advertisements or messages. Internet marketing with solo ads are a popular way for online marketers to reach new customers and to grow their own customer lists.

The solo ad vendor will usually guarantee that the link to your sales page will receive a certain number of unique clicks. But, even if you get the clicks, they are not guaranteed sales or opt-ins to your email list. You still need to convert those readers into customers.

10 Secrets For Effective Internet Marketing with Solo Ads:

1. When a reader clicks onto your squeeze page or landing page

-is it clear what makes your product or service different, special, better or more desirable? What is your Unique Selling Proposition (USP). If you don’t know what it is, how do you expect your potential customer know?

2. The sales copy on your solo ad and squeeze page needs to be written in a way

-that will make your audience want to know more. But you don’t want to sound like a high-pressure sales person who is desperate to make a sale.

3. If you have more than one item to sell, use a different Internet marketing with solo ads campaign

-for each with different copy and squeeze page link. If you attempt to offer too much on one ad, it will confuse your audience and they will not commit to any of them.

4. The best Internet marketing with solo ads are straightforward to read

-and have breaks in the copy. On your squeeze page, it’s a good idea to leave some white space, as the reader can concentrate more easily your message.

Internet Marketing with solo ads
Internet Marketing with solo ads

5. Within the copy on your solo ad

-and on your squeeze page, highlighted text will draw visual attention. But use it sparingly because excessive colours on a page can frustrate online readers.

6. Good Internet marketing with solo ads will show good ratings

– or endorsements from satisfied buyers. These can be placed on your squeeze page or landing page.

7. You have highlighted your USP and now you can make the offer even more appealing

-with a package including several free items as part of a “Buy Now” deal. Limited time offers create a sense of urgency for the buyer to act.

8. Something that is frequently overlooked on the text of Internet marketing with solo ads

-is to make it obvious what you want your reader to do. If the objective is to get people to opt-in on your squeeze page, then ask them to do that. If it is to make a sale, encourage them to buy.

9. If your solo ad vendor is sending your ad

-to an unresponsive audience, you are wasting your money. Make sure that you buy from a reputable and verified email solo ad promotion service or individual.

10. Include a gracious and personal “Thank you” email with your order confirmation.

It never hurts to show good manners and your appreciation to the customer for buying. After all, if they have bought from you once and liked it, they will statistically buy from you again.

More Information:

Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about building a successful online business you can access to a FREE Online Business Marketing Bootcamp at http://www.jonallo.com

Source: http://www.PopularArticles.com/article460515.html

Learn more about internet marketing with solo ads here

>Complete Marketing System<

Internet Marketing Advice That Is Easy To Understand

Internet Marketing Advice That Is Easy To Understand
by Samson Williams

For businesses promoting their services or products, Internet marketing becomes useful, also, it can replace traditional advertising and other methods like television or print. If you think Internet marketing would be a great way to promote your products, take a few minutes to read this article.

Provide a button that allows others to quickly and easily links back to your site. Others that are in your position will link your site to theirs and that will help draw in the customers from your site to theirs and vice versa.

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Compiling a mailing list with all relevant client information is vital. Have a place on your site where people can sign up for your email service. This address can be then used for either sales letters, promotions or seeking feedback on their recent purchasing experience.

To make more money, you need more subscribers. Split tests are a great way to find out how your website is doing. Split tests work by showing one group a version of a website, and then showing a second group a different version. Make your decision based on which version resulted in attracting the most subscribers.

You can host offline conferences after interacting with bloggers regularly, for example. Build a community around your brand, and people will identify with your products and attend the events where you go.

Make sure you provide the information your customers want on your page. Build a website that offers accurate information and is easy to navigate. Through adding content such as articles or reviews, you ensure your customers that you know your business and industry.

Make sure your record-keeping and site analytics are top-notch. You need to focus on things like your traffic numbers per month, your hits, your conversions, your referrals, and other types of stats that may be pertinent to your business. Detailed reports can help you figure out what to do with Internet marketing.

Internet marketing
Internet marketing

Internet marketing businesses can benefit from an effective email marketing campaign. Take steps to protect your email correspondence. Avoid free email services, especially those that delete old messages, as you may wish to go back to those later. If you have sensitive information contained in your emails, consider security and archiving methods to keep them safe.

To help your business grow its customer base with Internet marketing, be sure you are active in social media. By creating and maintaining a Facebook page for your business, you encourage customers and fans to interact and spread the word about your products and services. Using the Twitter website is a fantastic way to have casual chats with customers.

If you are going to create a web page, you should plan it thoroughly before you begin. Determine the type of content you would like to write as well as the directories you want to submit to. Each directory has different requirements for articles, such as shorter or longer length or fun versus serious content. Write with this information in mind, and you will have good submissions.

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Businesses are less personal nowadays due to the Internet; it is almost like buying a product from an anonymous person. This is a great method for smaller owned businesses to use. Especially if they have to focus on personal relationships in order to gain customers.

Take a close examination of the quality of your company’s product or service. You can market on the Internet until the cows come home, but if your product is inferior, it won’t do you any good. Selling high quality products will assure you a profitable business.

A key to success in Internet marketing is understanding the competition. If you understand both their product and their methods, you can beat them at their own game and achieve even greater profits. This is a key component in Internet marketing.

Take advantage of using lots of headlines on E-zines as well as your actual site. These headlines should be eye catching as well as informative. Sometimes adding graphics instead of headlines can be a useful alternative for writing catchy titles. Make sure your images are in the proper format for the media where they will be published.

In conclusion, you may find that Internet marketing is helpful for your business. Internet marketing can be utilized to advertise your services and products instead of traditional TV or print ads. If you keep these tips in mind, you can have Internet marketing help your business.

More Information:

Samson Williams Owns A Free Internet Marketing Resources Website Where You Can Get 100% FREE Internet Marketing Ebooks And Videos. Visit http://www.ZumaProducts.com/gift To Get Your Free Copy Today.

Source: http://www.PopularArticles.com/article461231.html


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How To Find The Right Market?

How Do Successful Online Businesses Find The Right Market?

by Jon Allo

Many people start out with what they think are good Internet business ideas but do not properly consider if there is actually a target market who will want to buy their product or service. A good target audience for an Internet business will fulfil a need within a niche market. If you don’t have a target audience, you don’t have a business.

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Finding a Need For Your Internet Business Ideas.

If your Internet business ideas fulfil a ‘need’ in your marketplace, they will be more successful and profitable. When people are searching for a solution to a problem, they will have a strong need for that solution. Therefore, they are going to be willing to buy it from somebody who can provide the answer to their problems.

What are your Internet business ideas? Do they have an intense need? For example, let’s take two products: ‘How to Cure Acne’ and ‘How to Make Your Hair Curly.’ Which product do you think would sell better? The ‘How to Cure Acne’ product has a high ‘need’ as when people suffer from ache, the need to cure it is quite high. The ‘How to Make Your Hair Curly’ product might sell to a certain degree, but the need for that product isn’t as strong.

If your Internet business ideas have a strong need, your product or service will get more sales. The key is to find a niche market where people have a strong need for what you can provide.

Finding a Pre-Existing Market.

Selling a product into a completely new market is risky. For example, if you come up with some great Internet business ideas about teaching your dog to walk on two legs, do you think there would be much demand for this product? It is possible you could come up with a new market, and it could be really successful if the demand is there for it, but often there is no demand.


The best Internet based business ideas provide products or services to a pre-existing market where there is a demand and products already sell well and then find an untapped area within that market.

What Is A Good Target Market For Internet Business Ideas?

The best Internet business ideas become successful when they sell multiple products to customers within a target market. Your income will be limited if you just sell one item but if you can sell different items to the same customers then your income potential is much higher.

Your target market wants to be a market where people are ready to buy. If you are targeting the ‘How to Make Your Hair Curly’ market the chances are that people are looking for free information and not ready to buy a product. However, if you are targeting the ‘How to Cure Acne’ ‘market, people are desperate for this information and are ready to buy.

My BannerIf you can find a need and a pre-existing market for your online business ideas then you are off to a good start. But do undertake some market research before you start investing any money in products, marketing or promotion. This will give you a much greater chance of success.

More Information:

Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about marketing that will work for your business and how to find the right products to sell and the right customers to buy them, visithttp://www.jonallo.com

Source: http://www.PopularArticles.com/article460156.html

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