Tag Archives: digital marketing advice

5 Email Marketing Tactics That Get Results

5 Email Marketing Tactics That Get Results

by Jon Allo

As a general rule people need 7 to 12 exposures to your marketing messages before they will take any action. This is why email marketing is so effective. You van send several messages in a very cost effective way and build a long-term relationship with your audience so that they become customers for life. So how can you achieve better results with your email marketing and take advantage of this effective medium?

email marketing

1. Know Your Customer.

The more you understand your customer, the better. When you know what their problems and needs are, you to make your email marketing campaign more relevant to them. It may sound obvious, but before sending an email about your products or services to somebody, you need to make sure that the person is actually a potential customer.

2. Always Give Value.

Email marketing is about developing a relationship with the people on your database. There is a presumption that if you send too many emails, it will aggravate your recipients. But if you don’t send emails on a regular basis they will forget about you. People will only get irritated if you send them rubbish, so every email should provide something value. Don’t just continually blast out sales messages. If you would not send the email to your best friend, then don’t send it to the people on your list.

Email marketing
Email marketing

3. Grab Attention With Your Subject Line.

The email subject line is like the headline of an advert. It’s what people will first see in their inbox. If they don’t like what is written in the subject line or if it doesn’t make them want to read what’s in the email they will pay no attention to it. If you send an email without anything written in the subject line, it will most probably get deleted as soon as it arrives in the recipient’s inbox.

4. Develop A Relationship.

Email marketing is not a hit and run medium. You need to build a relationship with the people on your list so that they start to like and trust you. Your subscribers need to know that you are a real person, just like they are. Email personalisation can achieve higher results but use it with care. If you use it too much it can appear to be a bit creepy. When you have a relationship with the people on your list, they will be more inclined to buy from you again and again.

5. Get An Autoresponder.

Your email marketing will be more effective if you use email marketing software and an authoresponder. It can manage numerous customer lists and send out various messages, keeping a record of who you send it to, what the subject line was, the body of the email, open rates, click-through rates and how many previous messages you have sent. Email marketing software can capture the email details of your potential customers and deliver information back to them instantly, no matter where they are in the world or what time of the day it is.

More Information:

Reliable email software can handle many more emails than you could ever process manually and allows you to get on with running your business while it manages your email marketing. For a full review of the leading email marketing services provider go to http://www.jonallo.com/aweber-review

Source: http://www.PopularArticles.com/article463637.html

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An Article about Online Directories and How to Use Them

An Article about Online Directories and How to Use Them

by Vinny Papay

Having your site listed in many of the available online directories around the web is one of the effective techniques for promoting your business online. The fact that you use your website for selling your services and products makes it play a vital role in the marketing strategy of your Internet business. Therefore, the best way to promote websites to gain the traffic you need is through online directory submission.

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Search engines such as Yahoo, Google, Bing

-and others include these online directories in their search algorithm and feature the website in the listings when displaying results. In other words, listing your website in an online directory means that it actually exists, functioning effectively, authentic, have a good standing and is worthy of traffic. You will have a higher conversion rate and more sales, as soon as you are indexed in major search engines.

Dynamic online directories and static online directories

-are the two types of directories available. Dynamic website directories will not list your site with the major search engines but they help in driving traffic to your website. On the other hand, search engines cannot locate your website for the reason that these directories do not offer links to your website.

A static online directory on the other hand helps in offering links

-to your website and also lists it in search engine indexes. This brings more results and traffic in a higher conversion rate. There are both free and paid online directories you can choose from to promote your website. However, it is recommended that you opt for paid online directory for quick results.

If you are using the paid directories

-all you need to do is to pay a fee for the service and your website is added to the online directory instantaneously. But if you use free online directories, it may take some days for your site to be listed. However, the two are efficient once your site is listed in any of them.

Online directories
Online directories

How to Get Started

Go online and research for online directories

-and build a goal list of where you want your site to be listed. However, bear in mind that many online directories are available in cyberspace. Due to the popularity of some of them, they are highly selective of those websites they list. Some are user-generated, some charge a fee for listing, and some are free while some are managed by organizations that run the listing service as a business on its own. You must consider all these before you choose an online directory to list your website.

Examples of these directories include the Yahoo online directory

-ip12, DMOZ – Open Directory Project, Best of the Web, Google Places, Yelp and InsidePages among others like 3URLDirectory. Once you have decided on the online directory of your choice, the next thing you do is to open lines of communication, getting in touch with the site and doing some follow up. You can use the search engine to search for many more.

You must mind the position of your website in the directory and ensure that your website is listed among the first two or three pages of the online directory you submit your site to. This is because most visitors don’t go beyond the first two or three pages while searching for information on the website.

Wait for your site to be indexed in major search engines after submission, and you will notice a tremendous increase in traffic to your website. Using online directories to promote your website is essential so that your site can easily be located on the Internet. You will be losing many potential customers if they cannot easily locate your website.

More Information:

If you are interested using online directories to promote your business, you can submit your high quality website to 3URLDirectory.Com.

Source: http://www.PopularArticles.com/article455112.html

Are You Tired Of The Rat Race? Work Less Earn More Start Increasing Your Cash Flow Within The Next 7 – 14 Days!Click Here