Tag Archives: customer engagement via social media

You Have 30 Seconds To Impress Your Customers: The E-Newsletter

You Have 30 Seconds To Impress Your Customers: The E-Newsletter
by Alex Hd

A small Software Development company based in London was noticing unusual fluctuations in the amount of visitor traffic on their website on the 15th of every month. They were concerned at why the traffic increased by 6 times on that particular day every month. After some introspection, they realized that it was due to the magic of their newsletter. Every time they would send out a newsletter there was sure to be traffic from the newsletter onto their service pages. Let us see the elements that make up a successful newsletter campaign.

Regularity

The most important element to a newsletter service is the regularity of hitting the customer’s inbox. Whether it’s on a monthly or weekly basis, once you set the ball rolling, you must ensure that it continues that way. The customers start to expect your newsletter and sub-consciously start to look out for it in their Inbox. They feel relieved when they see your newsletter, whether or not they actually read or understand its content. Its like a reminder to your customers, that you still exist and are still doing some quality research and also care about sharing your updates with them. Just the fact that you are disciplined enough to frame a newsletter and send it out adds a personal touch and allows your customers to connect better with you.

Content

Content is the second most important aspect. You will always have some readers who are actually interested in what you put in your newsletters and actually seek out some knowledge from them. They maybe from any part of society, and this may include technically sound persons or just the common layman. Quality content is what will hold the attention of the target customers and also have respect for your brand and knowledge. Content of the newsletter is also a major factor which will impress upon a prospective customer to make the ultimate decision to buy your product or service. Large paragraphs will not help. People want quick information in a capsule form. They don’t want you to rant about nonsense which makes hardly any sense to them or has little benefit to their daily life. You just get about 30 seconds to put your point across. If you are not specific, you have lost their attention.

Customers
Customers

A newsletter which eases their nagging pain about some daily activity or related information is always a big hit. Eg: A newsletter on the “History of Coffee” may not be as popular as the topic of “How Coffee Improves Your Memory,” because everyone wants to know how to enhance their memory. As it is rightly said: “Knowledge is Power” and everyone wants to be one up on their neighbor. Color plans of the newsletter should represent your branding and should be sober and subtle. Keeping it consistent throughout is also a good idea.

Aggressive marketing

A newsletter which focuses less on utility and more on the product or service, is as good as a banner advertisement which claims you have won a Jackpot of Billions of Dollars. It is ignored and condemned. If you try to be too pushy and overtly upsell your products, you may start repelling customers. Trying to teach ABCD is not going to go down very well with the customers either. It hurts their ego that you are trying to teach them something they already know. They will ignore it and delete your newsletter. The skill of drafting a newsletter lies in gauging the target audience’s average intellect and keeping the article in tune with it. You want to be more of a big brother rather than a strict father in the newsletter.

Spammy Content

Bombarding the readers with links and banner ads will definitely ensure that they don’t open the newsletters. The readers are not interested in you blowing your own trumpet and forcing them to visit your site. A newsletter must remain as professional as your service. Infact, many Spam Filters will block out mails which have a high number of hyperlinks or suspicious words in them. You should test your newsletters for spammy content and delivery failure before you send out your campaign. Many online tools are available for this.

email marketing

Whether your newsletter is impressive or not, depends on how much effort you put into it. It is a marketing tool to gain repeat orders and have “Brand Recall” in the customers mind. Not all companies are able to sustain a Newsletter Campaign. It doesn’t cost much money or require a dedicated employee. It just needs dedication of time.

More Information:

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Source: http://www.PopularArticles.com/article464156.html

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How To Effectively Use Social Media

How To Effectively Use Social Media
by Samantha Knowles

Here are a few things to keep in mind to ensure you are more efficient with your participation in social networks and continue to work toward your goals. Have a plan for your social media.

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Are you going to use social media as an extension of your blog and share updates on your content? Do you want to meet new business connections? Are you trying to create a greater sense of community? Are you trying to establish your business as a go-to resource on a specific topic?

Social media success takes time. Unless you already have a well-established online presence, you may find that your foray into social media may not produce the instant results you’re hoping for. The key is to start making connections, getting to other influential people and working toward serving your audience.

Analyze your competition. While you want to set yourself apart from everyone else making noise on social media, there is no need to completely reinvent the wheel.

Watch what your competition does on social media. Who is doing well, and why are they doing well? These are important things to know.

Be careful with your social media management team. Hiring a team or individual to help you with your social media campaign is a good idea, but you need to make sure a consistent and appropriate message is shared.

Social media
Social media

Set up well-defined guidelines to make sure everyone is on the same page. Put some effort into your profiles. Always fill out a profile completely and think about what your potential follower wants to know about you. Use an appropriately professional image and update details as needed.

Let everyone know you’re on social media. Add “follow me” buttons to your website, let your email subscribers know that there is a new way to connect with you and include the information in your advertisements.

Publicizing your participation is an important step into growing your following. Keep the “social” in social media. While people love to hear from businesses and receive their updates, the focus should always be on the social. Keep your own focus on sharing helpful information, being helpful and avoiding constant blatant self-promotion.

Share readily. Building on the social aspect of social media, readily share the content of others. Sharing is a great way to meet new people and to be seen as a hub of helpful information in your topic area.

Respond to those that engage you. Where possible, respond to comments and engage your audience further. There’s nothing worse than a business page that shows no real interaction by the owner. Above all, keep in mind that you are still working and growing a business. You still need to develop products, grow your mailing list and sell your products.

Social media is a great way to increase your exposure and connect more meaningfully with your followers, and it should be a complement to your marketing activities rather than replacing them. Stay steady and focused, and you’ll be seeing the benefits of your participation, too.

More Information:

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Source: http://www.PopularArticles.com/article463799.html

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Social Media as a Promotional Platform

Social Media As A Promotional Platform: When Having People Follow You Is A Good Thing!

by Rebecca Hampton

Millions of people around the world have small businesses all competing for your business. Every day, there are people striving to bring more and more traffic to their web sites. Creativity has always been important in advertising; however, these people have to think outside the box in order to draw in more traffic, which can potentially increase profits and brand recognition. Social media has drastically influenced millions and millions of people in an advertising sense. The ads that are seen on places such as Facebook, Pintrest, Twitter, or even Instagram have proven to be very effective in directing traffic to desired sites.

Using social media as a promotional platform

-allows for a lot of creativity as well as a form of “word of mouth” advertising. The concept of “word of mouth” is defined as one person telling another how great an experience was with a particular company. This has been proven to bring in more paying clients than any other form of marketing thus far. Social media allows for this concept to truly flourish. Of course, in the old days, we could tell each other or write it down.

Social Media
Social Media

However, let’s be honest – how many of us wrote the info down and lost it, or forgot what the company name was when you went to go there? Social media allows for everyday people to “share” or “repost” the company’s info and/or the ad they posted. Think about it for a few minutes – the last time your friend shared that they had a great experience with company A, did you find yourself considering using them for whatever their product or service was?

Compare the cost of using a social media as a promotional platform

– with ads such as 30-second television commercials on nationwide channels. The average cost of these TV ads back in 2011 was around $921, and they continue to climb. This is just the production price and does not include the cost per time the ad is shown, which is another pre-negotiated amount set forth in the contract agreement. This form of advertising, although it was pretty effective in its day, can become quite costly. If a person were to choose a plan on a social media site, the costs would be very drastic. However, TV ads can’t guarantee who is watching those ads and their statistics are really more of guesses. Social Media as a Promotional Platform can show realistic and accurate numbers as to whom is actually clicking on the ad due to an interest in the product or service. This allows you to cater more towards your target client. Choosing to use Social Media as a Promotional Platform gives you increased results and allows for “word of mouth” advertising to continue and spread across the globe in a matter of seconds.

More Information:

Rebecca Hampton is a freelance writer with a background in Internet marketing and using social media as a promotional platform, such as can be seen at http://www.tawkers.com

Source: http://www.PopularArticles.com/article460043.html

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How to get customers in your online business

My BannerAbandonment – Why Visitors Don’t Turn Into Customers
by Sven Hylten-Cavallius

Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. This misguided focus is the road to ruin because it fails to take in the issue of abandonment.

Abandonment

“Abandonment” is one of those terms that has a unique meaning when applied to the Internet. The term refers to reasons why a user abandons a site before taking the action the site owner desires, typically purchasing a product or making an inquiry.

There are a number of beautiful sites on the Internet with unique innovations. Unfortunately, these sites rarely turn a profit or unnecessarily limit their profit potential. Site owners must focus on only one thing when building a site – converting visitors to customers. To avoid abandonment issues, you should focus on the following:

1. The site should always load as quickly as possible to accommodate visitors that are using 56k dialup modems.

2. The site should be designed for ease of use, not “what looks good.”

3. All advertisements must click through directly to the items that are being searched, not the home page of the site.

4. Site pages should be kept short to improve load times.

5. Information that is not germane to the product or service should be removed.

My Banner6. Flash, music and other “atmosphere elements” of the site should be removed or optional to speed up load times.

7. Signing up for the site newsletter must be incredibly easy.

8. Customers should be required to fill out the minimum of information to make a purchase.

9. Newsletters should be issued in HTML and text since some email systems do not accept HTML.

10. All images should be compressed for quick loading.

11. All links and emails must also include AOL friendly equivalents.

12. All emails must have automatic text wraps at 60 spaces so that the recipient does not receive a disjointed mess of code in their email box.

13. Email communications from the public must be responded to within 24 hours.

14. Communications made after business hours must be responded to first thing in the morning.

15. The site should offer accumulating bonus points for purchases that eventually lead to a “free gift”

16. When an order is shipped, an email should be sent to the customer telling them as much.

The list is fairly endless, but you should always view site designs and advertising from the perspective of the customer. The universal question for each project is, “How could we make this easier for customers?” By emphasizing this approach, you will bypass many of the problems you see on the net and avoid wasting your advertising dollars.

More Information:

Discover How To Make Huge Profits By Buying And Selling Antiques Onlinehttp://javi8.com/antiquecollecting/

Source: http://www.PopularArticles.com/article460191.html

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New Concept In Acquiring Customers

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New Concept In Acquiring Customers

by Peter Williamson

As a business owner, you purchase many things, including computers, phone systems, desks, tables, decorative things for the business atmosphere, ink, pens, paper, customers…

Wait! Customers?

When I first heard the phrase Buying Customers, coined by Brad Sugars, Founder of ActionCOACH, a worldwide business-coaching firm, I had an image of a barcode on the back of someone’s scanned head…oh, wait. That’s the cover of his book on the topic; but, the point is buying customers is a new concept and one worth exploring. Otherwise, you’ll remain like most business owners, chasing customers, rather than taking some relatively simple steps toward exploding your bottom-line and seeing the profit you’ve hungered for.

In the end, it’s all about numbers. Numbers are the language of business. To understand the importance, necessity, and how-tos of buying customers, it’s important to understand what we call “The 5 Ways,” a formulated system that ensures increased profits.

Traditionally, profit was defined in one simple formula:

Revenues – Expenses = Profit.

I’d be willing to bet that most business owners still have that formula as their “go to” for calculating profits, but “The 5 Ways” shows how you can multiply your profit based on 5 key “drivers” that are part of all businesses…even yours. These include:

* Generating Leads

* Converting Leads Into Customers

* Repeat Customer Business

* Average Dollar Sale

* Profit Margins

So, what’s this formula?

Customers
Customers

(1) Leads x (2) Conversion Rates = CUSTOMERS x (3) Number of Transactions x (4) Average Dollar Sale = Revenue x (5) Margins = PROFIT.

Let’s break it down step-by-step:

(1) Lead Generation: Number of prospects that have been in touch with your business over a given period of time.

(2) Conversion: Number of leads that actually purchased from you.

(3) Transactions: Total number of transactions (the number of times they buy from you) over the course of a year.

(4) Average Dollar Sale: The measurable average amount your customers spend every time they purchase.

(5) Profit Margin: The percentage of each and every sale that is profit (You sell something for $200, your expenses are $75. Your profit is $125.) If you divide your profit by your revenue – $75/$200, you’ll have your profit margin results.

Most business owners drop prices to try to make a profit. That’s like going backwards and calling it forward. Instead, look at each of “The 5 Ways” in the formula, and increase those 5 factors by a mere 10%.

The result is a 46% increase in revenue and a massive 61% profit on your bottom line.

Granted, there’s a lot more to buying customers than the formula above, and that’s where a business coach can help you generate lifetime value customers, show you how to increase your customer conversion rates, and help you through your transition to this new way of thinking and doing business.

There’s no time like the present to get started. Let me know how it works for you.

More Information:

Peter Williamson, Business Coach and Master Licensee, helps you find instant and lasting solutions to boost your profits by 61% or more – guaranteed. Email peterwilliamson@actioncoach.com For advice and access to proven systems that will advance your business, visit http://www.actioncoachcalteam.com/ andhttp://actioncalteamblog.com

Source: http://www.PopularArticles.com/article461155.html

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IM Strategy: The Difference Between Convincing and Promoting

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IM Strategy: The Difference Between Convincing and Promoting
by Victoria Pitt

Let’s picture this: You are out in public – just moving around and observing. You do not really know what you are looking for sometimes – or whether you are even looking for anything per se (maybe ‘window shopping’). You are just being ‘there.’ Someone (or something) pops up and rudely shoves a flyer in your face, pushing their agenda; they force you, whether you like or not to see or listen to their sales pitch. Unpleasant. In the mood to buy? or to ‘join’? Run for cover is most logical. Resistance is the usual reaction to Convincing behavior.

This can also happen when you pick up your own phone and a person or machine starts shouting a long diatribe about something or other, (who listens) — and they go on maniacally reading a script — until you literally have to shout to make them stop after they ignore all your polite, ‘no thank you’s.’ Are you in the mood to buy in this atmosphere? Much more likely to slam the phone down and feel perfectly justified.

This is why promoting in Internet Marketing is so different from other more intrusive mediums for marketing and sales. It is akin by Sales, but on a very different avenue — (referring to telemarketing (phones); network marketing (more phones and too much to do – conferences, meetings, blah blah) definitely for people who want to work with people directly.

Of course it is still all about networks on the Internet, but the association is more electronic and virtual— however there are still personal relationships. Although it is less personal than talking on the phone or meeting prospects, etc., in person (like in retail sales). Of late there has been social networking added to the mix, which is like the new frontier that has always been there (the public at large).

The reason Internet Marketing has some class as sales organizations go is because it is ‘Ethical, and PERMISSION based. We get to ‘opt-in’ (or out); We can control the conversation if we want to ‘unsubscribe.’ We can install ‘pop-up blockers.’ So we are free, and we have a choice. We are not held hostage by pushy sales people.

Promoting
Promoting

 

Selling or Promoting?

This relates to the difference between selling and promoting. The strategies with Internet Marketing have always been to build trust and relationship, and give away information for free. Then if the person wants to know more, they come to you because they trust you and (it is said that) they may even ‘subliminally feel they owe you the business if they decide to take action, because you have given them something of value – information, etc., and are building a relationship of trust – you responded, you did what you promised).

Yes – when you are a winner they ask you what you’ve got. They want to know more or know they want to get it from you. It is not you pushing it to where you can cause resistance rather than a sale because you have put somebody on a spot to say yes or no right now. It’s not ‘now or never’ – If you insist it has to be right now, then it may be never. If you act natural that is more like networking. Get on the radar and stay on it. See what develops.

If you think about it, it is a whole lot more conducive to a successful transaction for all parties when you are in this position; so far superior to running after people forcing them into a corner to convince them that they need what you have. This does not mean we do not need to be aggressive – nothing spells ‘nothing’ more than ‘passive’ marketing – no matter which marketing medium you employ. While ‘passive income’ rocks, it still needs you to be promoting in order to get the momentum rolling and to keep your ‘well-oiled machine’ running smoothly, as you sustain your level of action consistently. Then as you grow, periodically try to accelerate your level of activity until then that becomes the norm.

More Information:

Victoria Pitt owns http://incomeonlinereviews.com

Where popularhome business ideas and opportunities are tested

rigorously to find out what works and what doesn’t.

Visit today for more info or check out our #1 work-at-home program at:

http://hottestbizopp.com/

Source: http://www.PopularArticles.com/article460923.html

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Make Money Online

Make Money Online
by Samantha Knowles

Do you wonder if it is possible to Make Money Online?

Do you want to start working your own hours? Are you tired of the rat race of running to and from your current job? I know, I was too. So I started researching the various ways to make money online. With social media becoming such a big part of business and the way businesses conduct themselves, I took a closer look at ways to make money online.

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First of all, if you are looking to make money online, you have to have a mothership, so to speak. Creating a webpage is the first step in this journey. Once creating a webpage (we recommend using WordPress because it is user friendly). Come up with an idea, whether it is a blog or a review site, think about how you want to make money.

If your strategy is blogging, there are many ways to make money online with blogging. Google has an advertising platform called Google AdSense. It is as simple as signing up, enabling or pasting a small code on your website, and allowing the advertisements to automatically roll in. The problem with this program is that you don’t get any commissions – and you don’t get to control the ad content. But it is a way to earn passive income as you build your number of visitors online.

Make money online
Make money online

Another way to earn money online is to become an affiliate marketer. This is where you push products (both physical and digital) on your website. Then, if anyone buys a product through your website, you get a commission on the sale. You can do this several ways, by embedding keywords into a post or by reviewing products. Either way, if you can do it right, it can be a great way to make money online. Amazon has an Associates program for site owners and bloggers. They offer a search tool to find the right products and services from their site and a variety of ad styles to display on your site, including text-based and banner images (digital billboards). Each item purchased through your Amazon links give you a commission. It doesn’t take high volume traffic to achieve results, either.

Another way to make money online is through Company Referral Programs. Speaking of the benefits of permanent ads, banners and links aren’t the only ways to earn a little bit of dough off your online endeavors. By having a website, you gain the power of emailing companies to ask them for things. I have no shame in letting the yoga company whose mat I’m looking into purchasing know that I have a blog and write for yoga publications – it sometimes gets me discounts.Other times, I gain a valuable business contact in PR, advertising, or other aspects of corporate sales.

Whatever path you decide to take (or if you choose to take all of them) it is a great opportunity to learn new things and to challenge yourself! Get started today!

More Information:

If you are interested in some great ways to make money online check out Trustjacker by clicking here:http://65516802plx8ik0jse4spwkd5v.hop.clickbank.net/ Or check out a review for Trustjacker by clicking here: http://workingmomreviews.com/trustjacker-review/

Source: http://www.PopularArticles.com/article461113.html

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Communication Skills & Leadership

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Communication Skills & Leadership – Organizational Communications Processes in Leadership Activity


by Bill Thomas

“Sooth ‘t were a pleasant life to lead,

With nothing in the world to do

But just to blow a shepherd’s reed,

The silent season thro’

And just to drive a flock to feed,-

Sheep – quiet, fond and few!”

– Laman Blanchard

Communication skills give leaders ways to connect with, understand and influence the needs of people. It would be so very pleasant to live the life depicted in Blanchard’s musings.

Even though leadership combines the roles of shepherd, steward and orchestral conductor, people are not sheep, people do not dance to every tune, people will not feed on any old meal.

The primary leadership activity involves using organizational communications processes to establish relationships, garner commitment, advise and counsel and educate or develop their people.

Grow Relationships, Make Commitments

“Nature has given us two ears but only one mouth.”
– Benjamin Disraeli

However, God actually affirms, “death and life are in the power of the tongue.” The meaning of that sentence is simply this – we should open our mouths and say [write or type] whatever it is that we want to bring into existence!

Wise leaders use their words to convey their most essential, important and useful thoughts – otherwise, leaders listen for the clues, pains, hopes and boundaries being communicated by others.

Powerful leaders tend to say profoundly meaningful things that will engage, connect and commit people to their cause.

Communication skills
Communication skills

Advise and Counsel by Discovering

“We learn wisdom from failure much more than from success. We often discover what will do by finding out what will not do; and probably he who never made a mistake never made a discovery.” – Samuel Smiles

You can easily learn new things by using everyday organizational communications processes such as meetings, briefings, presentations, forums, discussions, written exchanges, casual conversations, reviews and coaching or consulting sessions.

Just how are leaders supposed to know what is profound or meaningful to other people?

People usually find ways to communicate those needs, desires and fears that are most important to them. People will always reveal those feelings or thoughts about themselves through their spoken, written and unspoken communications.

By asking how, what, why, when, with whom or where a person is doing something, you can glean much information about them and their impressions and preferences.

Educate, Develop and Train One Byte At A Time

“Heaven is not reached at a single bound;

But we build the ladder by which we rise

From the lowly earth to the vaulted skies,

And we mount to its summit round by round.”

– Josiah Gilbert Holland

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Investing your time and energy into listening to others will help you learn more about their concerns, hopes and guiding beliefs.

You can incorporate the leadership activities, communication skills and organizational communications processes previously mentioned to help your people and yourself:

– Learn by structured doing [training]

– Learn by practicing and assessing [developing]

– Learn by experimenting, exploring and discussing [educating]

Be the leader other people appreciate and look forward to communicating with – master these skills and watch your associates grow, flourish and succeed.

Mustard Seed Investments Inc., Copyright © 2005, All rights reserved.

Bill Thomas provides helpful guidance through the “Leadership-UltraNet!” – an affordable, guaranteed, leadership skills training program featuring personal attention, comprehensive resources and follow-up support for your growth.
Learn how the UltraNet! empowers your Leadership performance today, in every way!

http://www.leadership-toolkit.com/Leadership_UltraNet.html

Source: http://www.PopularArticles.com/article9134.html

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What Are You Focusing On?

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What Are You Focusing On?


by Carrie Greene

It was a beautiful afternoon and was out for a walk when I saw them. Snowdrops. Spring was coming, I was sure of it. Then I looked across the street at a mountain of dirty snow. I looked at the park; it was still inaccessible. I sighed; spring was not here yet. I looked back to the flowers and enjoyed them for a few minutes.

As I continued on my walk I thought about flowers, spring and the mountains of snow I climbed around. Here are five lessons I came away with that I believe are vital for us to remember as we run our businesses every day.

1.  If a tiny little flower can survive winter and find its way through the frozen earth and snow, I can certainly thrive when I encounter resistance from others or more frequently, when I manufacture the resistance myself.

Focusing on nature
Focusing

2. Things change subtly. There was no big sign that said “first sign of spring here.” You have to be on the lookout for changes, possibility and opportunity. I could have easily walked right by those flowers and never noticed them. What opportunities and possibilities are you walking right by in your business?

3. It’s up to you where you decide to look. One side of the street had a five-foot high mountain of snow, the other side had snowdrops. I chose to look at the snowdrops and not dwell on how much snow was left. Winter is not over. We are likely to get more cold weather and more snow. I focused my attention and energy on the flowers. What you focus your attention on grows. What are you paying attention to in your business? Are you focusing on the problems or the solutions? The possibilities or the issues?

4. Seasons change. There are days when it’s cold and dreary out. Days when nothing seems to go the way you want it to or planned it to, give it time, give it a chance. Things shift and, as long as you don’t give up, it all somehow works out.

5. Pay attention to, and acknowledge, the beauty and the good. The snowdrops won’t last long. They worked hard to get to the surface and share their beauty. Oftentimes in business we work hard to achieve a goal and then the second we reach it we move onto the next thing. Stop to celebrate and enjoy what you’ve done.

Snowdrops or mountains of snow? What side of the street are you going to look at?

More Information:

Carrie Greene is a speaker, author and business coach. She is a business strategist and productivity expert for entrepreneurs. Carrie helps entrepreneurs get clear on what they want and create simple and straight-forward plans to get there. She is the author of “Chaos to Cash: An Entrepreneur’s Guide to Eliminating Chaos, Overwhelm and Procrastination So You Can Create Ultimate Profit!” Free resources athttp://carriegreenecoaching.com/

Source: http://www.PopularArticles.com/article460857.html

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Why Should People Buy From Your Online Business?

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Why Should People Buy From Your Online Business?
by Jon Allo

When you are starting an online business you’ll find that the Internet is a very competitive marketplace. So how can you get your website visitors to buy from you and not one of the big branded business websites? The answer is that people will buy from a website irrespective of the size of the business. It is all connected to the psychology of shopping on the Internet more than it being about the price or the product.

Starting An Online Business So That People Will Buy From It.

The Internet is both huge and personal at the same time. Your prospects shape the Internet with their interests, searches, desires and purchases. Trends on the Internet are people-driven. When you’re starting an online business, your website may have the potential to be seen all over the world, but it still needs to be tightly focused to appeal to your best prospects.

You have to make potential customers feel at ease when they take a look at your website. Remember what your target audience are looking for and who they are. Make sure that when you’re starting an online business you don’t confuse visitors by trying to sell everything to everybody with a one-size-fits-all website.

Online business
Online business

Online Business ‘Impulse’ Buys

Excitement generates online purchases, just like a live auction. But you don’t need an online auction to get people to buy.You can do that with one-time offers, limited numbers of products or a special offer deadlines. Think about when you are in the supermarket and the items that you put into your shopping basket when you approach the checkout. Retailers know that this is the last chance to get you to buy more items and these ‘impulse buys’ are purposely put right in front of you and seem to be to be a great great buy.

In your process of starting an online business, put bonus products at the end of your emails, web page articles or blog posts. These are the online version of the impulse buy. You might resist the major product only to be hooked by the extra offers.When it comes down to what makes people buy online, the reasons are the same for buying a $29 information product as for buying a $29,000 painting at a fine art gallery. It’s the ABCDE of buying.

Online Business And The ABCDE of Buying.

When you’re starting an online business you not only need to know ‘who’ your product appeals to but also ‘why’ it appeals to that market. Check the ABCDE of buying and keep that focus with your online business ideas:

Acquire: the drive to have more than your neighbours or colleagues.

Better: to want the newest or improved version of the product.

Convenience: the need to have something that makes your life easier.

Distraction: something to help you forget the mundane aspects of life.

Envy: for others to be jealous because you have the first, best or most exclusive product.

More Information:

When setting up an online business there can seem to be a mountain of obstacles to climb – from getting your website online, to finding the right products to sell and the best customers to buy them. Discover quick, easy and proven online business strategies to help your business succeed athttp://www.jonallo.com

Source: http://www.PopularArticles.com/article460790.html

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