A Guide To Blogging For Beginners
by Jon Allo
If you are setting up an online business you need to have a basic understanding of blogging. Blogs are popular with many online entrepreneurs because of the way that search engines work. Confused? This blogging for beginners guide will help.
Why Set Up Your Own Blog?
Search engines and the way they work are the reason for the increasing popularity of blogs and online business websites. The reason for this is that search engines provide information to people who are looking for information online. Quality search results and fresh website content go hand in hand and the search engines like websites that are updated regularly rather than ones that are never updated.
And this is a key element with blogging for beginners. When you set up your own blog it keeps your website content fresh. This, in turn, keeps the search engines happy, and they will reward you with a higher page rank on the search engine result listings. When your blog gets a high page rank you will get a lot of free, targeted traffic, and that is a prime objective for any online business. No traffic means no business.
All online businesses need a constant supply of targeted visitors to their website. Any strategy that can help an online business owner get more traffic, especially for free, is a welcome addition.
Setting Up a Blog.
The next thing on our blogging for beginners guide is that if you want to build a real business around your blog you do need to be willing to invest a little money. Although the free WordPress or Blogger platforms are great, you don’t actually own anything. However, if you buy your own domain name and host your own website you will actually own that little piece of Internet real estate.
You need to think carefully about the topic of your blog if you want to make money from it. You have to carefully choose which market you are going to build your online business. Once you find a good niche market, the rest of your online business building will be much easier. Picking the right niche is about 90% of the battle.
Writing a successful blog can be one of your most powerful marketing assets if you stick to the subjects your prospects and customers find most interesting and avoid the hard sell. Blogs play a key role in educating prospects so that they may become future customers. Many of your most qualified leads, whether you’ve identified them or not, will read your blog at some stage.
Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about building a successful online business you can access to a FREE Online Business Marketing Bootcamp at http://www.jonallo.com
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