Vinyl Banners Are a Great Choice for Spring and Summer Festivals
by Scott Mast
Vinyl banners are a terrific choice for many different situations. Simply put, they are the cost effective, re-usable and portable way to get your company name, brand or product across to a large audience over and over again – a marketing department’s dream.
Spring and summer festivals present an enormous marketing opportunity for many types of businesses. It is rare to have such a large, focused audience in one place for such a significant amount of time. And, vinyl banners are the perfect marketing tool to take advantage of such events.
Here are a few tips to help you get the most out of this incredible marketing opportunity:
• Outdoor vinyl banners at spring and summer festivals need to be clear and easy to read, most people will not stand and study your banner, so it’s got to make an impact in just a couple of seconds.
• Remember that your brand or logo needs to take center stage on the banner; something catchy and memorable will live on in sub-conscious of your customers until the time comes when they need to use your product or service.
• Color combinations can make a big difference in the clarity and “easy reading” of your vinyl banners. Black on yellow works well, as does black on white, yellow on black and white on blue. At the other end of the scale, green on blue (or vice versa) do not make a good color combination for readability.
• Don’t be tempted to clutter your banner with too much text – a simple, clear message and your logo or brand will be far more effective than lines and lines of illegible text which customers will have neither the time nor the inclination to decipher.
You can open up a whole new marketplace by contacting the organizers of events and festivals to discuss putting your vinyl banners on display. There will probably be some small charge involved, but this placement will still likely be incredibly cost effective – if you’ve designed and planned your banner well.
One added advantage of using vinyl banners to advertise your business (apart from their affordability) is that they are incredibly easy to transport and to display, which means that you can simply take them down at the end of the festival or other event, roll them up and store them until the next time you need them. If you look after your vinyl banner properly, and design it well, you will be able to use it over-and-over-again, allowing you to get your message across to thousands of customers and potential future customers in just a few days – year.. after year. .. after year.
SIGNARAMA has the right solution for all of your vinyl banners design needs. Celebrating 25 years of sign industry innovation, SIGNARAMA has the experience and expertise to ensure that your sign makes a lasting impression.Learn how we can help you at http://www.signarama.com