Internet Marketing Tips For All Online Entrepreneurs
by Wayne Kidd
You have your brand new e commerce website that is not only pleasing on the eye but functions just as it should, so now, what’s next?
Assuming you have the right web hosting site with enough disk storage and bandwidth to get all your media content breezing to your prospective clients anywhere in the world, there is just one final touch to get you singing to the bank with your online business.
1. Assuming you have a competent SEO professional to search-optimize your beautiful web pages, you need to implement the right analytics to see how your web pages are doing.
You won’t be able to tell how your search engine optimization performs unless you can track daily records of how your website is operating. In terms of its SEO activity the more you will be able to improve on your website.
But you can’t improve what you can’t measure, unless you are content at crossing your fingers that everything will be fine in the end.
Analytics are basic metric tools that record the quantity of people that are frequenting your website and from which website they land on before being lead to your website..
Some of these tools come free of charge such as Google analytics which does a reasonably good job at it. But that’s just for Google and while this can provide the metrics for the majority of the successful searches made on your site, you may want a wider metrics that cover other search engines.
For this, you will need more sophisticated but neutral analytic software that will require minimal investment.
2. You can find free content on the web to help you with basic Internet marketing tips that can be used to improve your web pages visibility.
This could be by using such avenues as Facebook, Twitter, MySpace the list goes on, there are so many networking sites. You can upload pictures and videos about your business, the products it promotes and other relevant information about the niche in many media sharing sites eg Flickr, YouTube, etc., and add back links connecting to your appropriate web pages.
Publishing several articles that directly and obliquely refer to your company and what it sells in several business directories, article directories and e-zines as well as in press release sites and sale sites like Craigslist and eBay.
After that begin to blog from free websites such as Tumblr, WordPress and Blogspot.
All these add up to create an online presence that, if properly managed with anchor texts linking to your commercial portal, can strengthen your online visibility that can boost your search engine page ranking.
3. Check out what your closest competitor is doing or saying about you online. Basically you need to visit their e commerce business, blogs, YouTube videos, and social networks and look at what their visitors are talking about and their competitors.
Unfortunately you could be in for an unpleasant surprise if your products or business are referred to in an infamous way. This can alert you to embark on some reputation management efforts to neutralize online bad-mouthing.
Remember, it can take just a few complaints against you to ruin all your E Marketing efforts.
Lastly, and this could well be among the best Internet marketing tips you should follow, see if your SEO professional also has the tools and skill for website optimization.
This is often the last step to monetize your traffic into sales. Bear in mind that even if you have millions of people visiting your site each day, they don’t mean much to the business unless they don’t make the sales transactions to convert the visits into a steady revenue stream.
This step goes beyond generating the traffic to your site that a SEO does best. It is about optimizing your website to convert the traffic to sales.
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