With an increasing world population and increasing number of people with mobileor cell phones, it is important to understand how having a mobile friendly version of your website can have a significant improvement on your forthcoming annual revenues.
This means that your mobile website should be compatible with all kinds of mobile devices being manufactured. It is usually the case that the website works fine with the mobile phones that have an average screen width, but does not work properly with the iPads or mini computers whose screen width is relatively small than the laptops.
If you are a company that partially depends on the ranking of your website on the search engines, then having a mobile friendly version of the website is must and should not be neglected. For example, Google, in their website rankingalgorithm, takes all of these factors into consideration to decide on what page should this website be listed for the keywords at hand.
It is recommended to have a separate version of the same website for the mobile users, removing the unwanted flashy stuffs to avoid slow load times and displaying what is truly important.
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Digital marketing firms in Utah and across the United States are spending more and more in social media advertising, according to a report from eMarketer. The report said that firms in the U.S. and Canada will pass the $10 billion in social media spending for the first time this year, representing a 31 percent increase from the $7.71 billion spent in 2014.
Social media advertising is expected to total $23.68 billion worldwide in 2015. This represents a 33.5 percent increase from last year. Digital marketing firms around the world are also expected to spend upwards of $35.98 billion on social media advertising by 2017.
The increase in social media advertising shows the value and the trust firms have in social media ads to reach its target audience. They are becoming an integral part of any marketing strategy.
Social Media Ad Spending by User
Digital marketing firms in Utah and across the nation will expect to pay approximately $50.42 per user in 2015, with an expected increase to $71.37 by the end of 2017. In comparison, eMarketer reported that social media ad spending per user in Western Europe will amount to $25.26, half of what U.S. and Canadian marketers will use.
Although North American countries and Western European countries had roughly the same total number of social media users in 2014, the North American countries spent twice as much in social media adverting per user. In fact, by the end of 2015 the number of social media users in Western European countries will surpass those of the U.S. and Canada
In contrast to these two regions, all other regions of the world will continue to spend a much smaller fraction of their total global ad spending on social media. The Asia-Pacific region will spend the most per user in these regions with $8.04, followed by Eastern Europe at $3.41. The Latin American region, along with the Middle East and Africa region, are last with costs of $2.84 and $0.64 per user respectively.
Social Media Ad Spending by Platform
Digital marketing firms spent 64.4 percent of their social media advertising budget on Facebook during 2014. The trend shows that by the end of 2015, Facebook will make about $15.5 billion in advertising revenue, which will represent 65.5 percent of the social media ad revenues.
The numbers show that Facebook is still king and will continue to be vital for the growth of many industries. Following Facebook’s revenue, Twitter’s share of social ad revenue is expected to grow to 8.8 percent while LinkedIn’s will fall to 3.8 percent from 4.2 percent.
Esteban De Hoyos writes for Fusion 360, an advertising agency in Utah. He writes for many other clients as well.
The consumers are not using traditional method of buying essential products from market. The online media is providing convenient way of buying essential product from the market without going to the physical store. Earlier, consumers need to buy product from store wasting time and money. But, the people can get diverse product and buy essential product at the convenient of home with computer or mobile. This is why most of the consumers are using online shopping in getting their essential products at affordable price. The companies are creating online business, but it is not easy to get success in online marketing. It requires lots of strategies and services for getting real success in the online business. It is compulsory for companies to establish online business as traditional marketing practices will cease to exist in future market. Let us look at the strategies and services required in succeeding in online marketing.
Website is the prime tool required in promoting product in online media. Promotingproduct through online media enables the company to get global audience. But, the website has to be advanced, unique, beautiful, and dynamic to allure the customers. Advanced websites are preferred by customers as it provides easy transaction and good user experience. This is why a huge percentage of consumers are lost by the companies owing to outdated website. Website redesign Delhi is essential for the companies to revamp and add advanced features in website. But, the revamping service should be taken from experienced designer to add all relevant features or applications. A nicely designed website is helpful in alluring visitors and converts them into consumers. Hence, it is essential for the companies to get high end design service from expert designer to deliver service prefer by the customers in market.
Even the most advanced website can’t success in online marketing alone. Numerous services are essential in succeeding the tough marketing quickly. The website needs to rank higher in search result to be more visible, credible and deliver more sales of products. In fact, the real success comes to business after achieving top ranking in search result. Every company is trying hard to increase the ranking of website immediately. But, it is not easy without taking seo services from professionals to optimize website and deliver the desired ranking. The defects of the website are first detected to resolves issues preventing in delivering higher ranking immediately. But, the service should be taken from skilled and certified professionals in this field.
No company can really succeed in marketing with promoting product in online media. This is why it is essential for the companies to promote products and increases the trafficinflow. But, it is not easy to get success in the online marketing due to stiff competition from the market. To overcome such circumstances, the companies should take help from online marketing company. It possesses the marketing expert to guide and helps in making strategies to achieve success quickly. But, the company should choose services after analyzing the expertise of the professionals. Otherwise, it would be wastage of hard earned money without getting any desired result. Take help of our marketing experts in getting your strategies to achieve success quickly in the market.
Author is presently working in Splashsys Company as a content writer. He enjoys writing about education, tourism, science and technology. In this article, he has written about the importance of SEO services to increase the ranking of website and achieve success in online marketing immediately.
If you are interested in the digital business and have some experience you have the chance to start selling immediately with this free e-Commerce platform. There are rising numbers in e-commerce business each year so it is the business to be in. Even if you are an affiliate or blogger this can be a perfect complement.
If you dont have ideas for any own products to sell this e-Commerce platform can be used for drop-shipping also which means that you are kind of a middleman and refeer customers and the products are sent from a warehouse.
This e-commerce platform are unique in many ways. It is equipped with multiple channels which means the ability to display your products on other channels as Tradera, E-bay, CDON.COM, FYNDIQ, Amazon and Facebook. This means a massive exposure from your free e-Commerce platform.
You can also set up multiple stores for one account to reach worldwide customers with multiple languages. Your free e-Commerce platform also helps you to keep track of your inventory.
NOTE! Do you run today an e-Commerce where the sides are not designed for mobile platforms, you will soon lose ranking points for Google, according to their new algorithms. NOW is a great opportunity to change, to renew and improve your platform.
Here you can see an example how an e-Commerce platform can look like from one of our customers Home Café from England. Click on the picture to see their complete e-Commerce platform.
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An online home business is a great way to generate a supplementary income. While the Internet does provide many opportunities for entrepreneurs, if you want to make an online income from home, it does involve more than putting a website up onto the Internet, having a few random products for sale and then sitting back and waiting for the money to start rolling in. So how do you know if your online home business is any good?
1. Are You Generating Traffic?
You cannot generate an online income from home if you do not have any traffic to your website. Your online traffic is made up from the people who visit your website. If nobody visits your website, nobody will buy from you, and you won’t be able to earn online income from home. You can use free traffic methods or paid traffic strategies.
2. You’re Building A List.
This is the list of email addresses of potential and actual customers who have given you their permission to send them emails about your products and services. Your list is built as result of the traffic that you send to your lead capture pages that may be connected to or separate from your website.
3. You’re Offering Something Of Value For Free.
When someone goes to your website, to get their email address you have to provide them something of value in return. This could be a free report, a video tutorial or a newsletter. Don’t forget that what you give away for free is an indicator of the value offered by your online business. If you give away something that is useless, it will reflect back on what prospective customers think about your business overall.
4. Are You Selling The Right Products To The Right People?
You have to clearly know who your target customer is and what products or services you can provide that solve a problem for them or make their lives easier. There is an old saying that is still true today. It says that he who tries to sell to everybody, sells to nobody.
5. You’re Willing To Learn.
It is surprising how many people jump in head first to the online business world without any idea or direction on what they are doing right or wrong. To be successful online, you need to learn from those who have gone before you and who can help you to avoid the stumbling blocks so that you make money online and not lose money online.
Regardless of your age, education, technical skills or qualifications there are no specific requirements for being a successful online entrepreneur. However, you will be more successful with a solid business model to work from, clear direction, training and support. If you don’t know where to start, or you’re not achieving the online success that you want, check out the FREE Online Business Video Series at http://www.jonallo.com/
When it comes to digital marketing, there are a lot of Indian companies still struggling to establish their campaign. In most cases, this is due to the lack of proper guidance, no access to the right resources and above all, the dearth of innovation in ideas! You need to start by understanding that digital marketing is no magic wand that holds the potential to transform your business overnight. The transformation is more gradual and therefore long lasting.
From Google advertising to Facebook posting, digital media services include a lot of options. What suits you and what not, is something that only an expert can figure out. This is where most people make the mistake by taking command of the campaign even when they lack the experience as well as expertise. Even when you have the resource but lack the direction, don’t expect the success to come your way because it won’t happen! You are safer approaching experts like SRV Media, SEO Company In Pune who know the job and have proved their mettle.
One size never fits all
So what if A, B and C worked for your competitor’s company, don’t madly adapt the strategy to your business. You could end up destroying it completely. Remember the age old saying of thinking before you act, well its applicable in digital media as well. You have to give a serious thought to your plan of action before you go around copying things. Why not hire a good agency and pay them to think something original. You never know, you could end up being the trend setter of the millennia.
It’s not hard work, it’s smart work!
If you are slogging to make post after post on Facebook and still not getting the required clicks, accept it-you have grossly misunderstood the strategy. Use the right content, know when to post, how to engage the audience to tempt them to come and like your post. This is why we say hiring a good agency tops the list of suggestions.
Be willing to make the change
So you want to go digital but are not willing to spend the money to make a website or establish your online presence. Well then how do you expect matters to work in your favour? In fact, in such cases, even the best of digital media service providers will give up because you will not give them the flexibility.
The change comes from within
When you go digital, your content has to be crisper, more to the point with a clearly understandable message. This could mean, you may have to prioritize certain aspects of your business and highlight them in your digital marketing campaign while ignoring a few others. As the owner of the business, this could be as painful as aborting your own baby. But, if you want the digital media campaign to click, making the change is an inevitable step.
I participated in a “painting party” with seventy business owners. Painting has never been my thing. I don’t see myself as artistic. And creating an image by drawing, painting, sketching or anything else like that makes me uncomfortable.
There were rows of tables and easels. Each seat had paint, brushes and an apron. There were three platforms, also with easels for the instructors and a bar.
I searched for an excuse. How could I possibly get out of this “party”? I did not think it was going to be fun; in fact, I was certain I was about to expose some serious shortcomings.
With no way to escape, I got myself a glass of wine, took a deep breath and picked a seat near one of the platforms (I wanted to be close to an instructor).
The instructors went step-by-step, telling us which colors and brushes to use, where to paint and how to mix the colors.
I listened, I watched, I followed the directions as best as I could and I painted (and drank a little wine).
After a few minutes the room filled with laughter. We were having fun.
It took about an hour to finish the paintings.
Afterwards, I wandered around and looked at the paintings. Every one was different and while they probably aren’t museum quality, they all came out really good.
As I checked out everyone’s work I realized that there were lessons to be learned from the experience that apply directly to your business.
Here’s what I noticed.
1. We were all given the same materials and directions and told how much paint to use. Yet the colors turned out all different. They were all nice but some used more pigment and the colors were bold and deep, some used less color. They were less intense and softer.
Lesson: How do you approach your business?
Do you just go for it, throw caution to the wind? Do you take it slowly and cautiously? Do you stop when it is good enough, like I did because I was afraid I’d mess it up if I touched it anymore?
2. The instructors talked about “working the colors,” adding more to increase the depth, the texture and the contrast in the painting. It was obvious looking at the paintings that some people did more of this than others.
Lesson: In your business do you just put something out there and walk away from it?
Do you tweak and refine it a little, so it’s good enough? Or do you keep working and working it and are never satisfied?
3. No two paintings were alike. Some of the difference can be attributed to skill with a paintbrush but it went further than that. The real differences were about following, or not following, the directions. We were supposed to paint a sunset scene, there were several paintings that had nothing to do with a sunset, the painter simply wanted to do something else.
Lesson: In your business when do you follow directions?
When do you do whatever you want to do? When there is an expert leading do you follow their advice or do you ignore it? Do you follow an assignment or do you set your own rules? There is certainly a time and a place for both, just make sure that you consciously decide which rules to follow and which to set aside. 4. At some point along the way, most of us fell behind or got lost in the directions. Everyone handled those moments of confusion differently. Some asked the instructor for help, others called to assistants who were walking around, some asked the person sitting next to them, others looked at the person next to them and guessed at the next step, some made it up and others gave up.
Lesson: What do you do when you don’t know the next step to take? Do you get frustrated and stop? Do you ask for help? If you ask for help, who do you get to help you? 5. There were over a hundred people at the event; only seventy participated in the painting party.
Lesson: These people missed out on a really fun time. Do you engage even if you’re scared? Trying something new can be scary. Painting is WAY outside of my comfort zone. What do you automatically avoid in your business without really understanding what’s involved or even trying?
6. I already told you that I do not see myself as an artist. I don’t believe I can paint; yet when I came home I showed my painting to my son and he said “Wow, that’s really nice! And you say you can’t paint!”
Lesson: What assumptions do you make about your skills that stop you even before you start? Where are you shortchanging yourself? Where are you shortchanging your clients?
7. When we were done we checked out everyone else’s painting. A lot of them were really good but the “artist” would say that they didn’t like it. Thinking back to the evening, I said that I liked my grass but didn’t like the way the sun looked. The next morning I walked by the painting in my hotel room, it caught my eye and before I realized it was mine, I thought, that’s a nice painting.
Lesson: Do you see yourself and your work fairly? Do you pre-judge yourself? Are you open to seeing and acknowledging what you are doing well? I mean, be honest with yourself for a moment, if you weren’t talking about yourself what would you think of your accomplishments? Would you look for the flaws or the good?
Have you ever done something out of your comfort zone and found yourself surprised by the outcome? Do you pre-judge yourself? Do you risk embarrassment?
Carrie Greene is a speaker, author and business coach. She is a business strategist who helps entrepreneurs get clear on what they want and create simple and straight-forward plans to get there. She is the author of “Chaos to Cash: An Entrepreneur’s Guide to Eliminating Chaos, Overwhelm and Procrastination So You Can Create Ultimate Profit!” Free resources at http://carriegreenecoaching.com/
Have you noticed that less and less of your Facebook content actually makes it to your fans?
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Learning how to create a digital sale system for whatever service or product you provide is essential in today´s business environment.
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Step # 1 How to Promote Affiliate Products by Creating Brilliant Articles
Your articles are your own creation, a product of the brilliant mind that you possess. Put this brilliance to maximum use and create articles that not only are interesting and to the point, but are written with a genuine desire to help readers with your knowledge. If you observed closely, you would have noticed that I stressed on 2 things. First of all I stressed on brilliance and second thing I stressed on genuineness. Brilliance cannot be created but may be bought. In case your writing skills are not quite up to the mark, hire a professional writer to get the job done. Even in such a case, it is your job to make sure that genuineness is included in the articles.
Now that you have created great articles, and you are still left wondering how to promote affiliate products with them. The next step is to get these articles published in article directories. The resource box should be used to place your affiliate link that makes sure that commissions for all sales generated out of the link will be directed to you.
Step # 2 How to Promote Affiliate Products by Joining Online Forums
Search online to find the forums that are related to the affiliate products that you want to promote and sell. So in case your affiliate product is weight loss pills, join online slimming forums or forums that discuss the various weight products. Whatever you do make sure that you never ever SPAM (in case you do you will be unceremoniously kicked out of the forum by the moderator- that’s for sure!) Contribute valuable information to forums, instead of excessive self promotion. Take a genuine interest in the discussions initiated by other members and then you can either talk about your product (wherever relevant) or your affiliate link in your signatures (interested people will click on it)
Step # 3 How to Promote Affiliate Products by Posting Comments on Blogs
Well, this step stresses on the fact that you need to read blogs posted by others too. Don’t shut yourself up in your own private world. Affiliate marketing is all about networking, so find blogs that are related to your product and post sensible and relevant comments. DO NOT SPAM! Do not forget to include your affiliate links below your comments, because that is how the moolah is gonna come in!
Step # 4 How to Promote Affiliate Products by Sending Emails
This step works if you have a vast contact list. Make use of those articles that you wrote for the article directories. Modify and adapt the style of writing a bit to sound more personal as if you are speaking directly to the reader of the email. If your original article is quite lengthy, then compress it into a short summary of say about 200-250 words and then send these via email to your contacts. Make sure that you include your affiliate link here as well.
Step # 5 How to Promote Affiliate Products by Creating a Squidoo Lens
A Squidoo lens can be considered as a miniature website, minus the charges and hassles involved in setting it up. You can write a detailed review or promote the product or provide detailed information about the affiliate product n your Squidoo page. The best part is that you need not worry about traffic / exposure because Squidoo is already a social networking site.
So now you have free access to all the 5 easy steps that show you how to promote affiliate products without spending a single cent in investment or going through the hassle of starting a website. Keep checking back for more useful posts like these.