7 Email Best Practice Guidelines
by Jon Allo
In a recent survey, more than 65% of marketers said that effective email marketing was central to their business. Billions and billions of emails are sent every day, so it is important to master the skill of getting your email seen and opened in busy inboxes. Regular and appropriate communication is crucial for effective email marketing. If you get somebody to sign up to your list and you ignore them for too much time, they’ll forget about who you are. The next time you send them an email, they won’t remember that they gave you permission to email them in the first place, and they’ll mark you as spam. If you get too many emails labelled this way, you’ll be marked as a spammer and your email account can get closed down.
For the purposes of this article, we will assume that you’ve got your authoresponder software all set up and your opt-in forms live on your website and online sales pages. Once this is done it’s where your email marketing best practices start so that you don’t get deleted or reported as spam when your email lands in the inbox.
1. Send an email to say welcome.
Effective email marketing starts with sending a warm welcome email when somebody opts into your list. You want to thank the person for signing up. If you promised a free download, make sure they don’t have to jump through hoops to get it and give them the download link right in the first email.
2. Send relevant follow ups.
A scheduled set of email follow ups are effective because it your target audience will look out for the next email. For instance, if you promise to show them how to repair their relationship in 7 short steps, send them one step per email over 7 days. Don’t send all 7 steps in one go. This is where you can use your authoresponder to its full potential and pre-program your email series.
3. Do not trick your readers to open the email.
One of the important factors for email marketing best practices is ensuring that your message meets the promise of the subject line. Your email must have an engaging subject line to get it opened, but don’t trick people into opening your message by promising something that you won’t be able to deliver. There can be a fine line between being smart and being deceitful. Make sure you don’t cross it.
4. Allow people to unsubscribe.
Let someone unsubscribe from your list if they want to. Don’t make it difficult as they may label you as spam. You won’t have any success with your email marketing if you become over-anxious if someone unsubscribes from your list. If a recipient has no interest in receiving or reading your emails, it’s not likely that they will ever become a customer in any case.
5. Create a relationship.
Email messages that promote a response are great because they drive traffic back to your blog and get people to comment on what you just said. Inquisitive email follow ups are those where you ask your reader to give an opinion and people love to be asked for their opinion. You could also survey your audience about an upcoming product or service you have.
6. Constantly provide value.
Proving value is what email marketing best practices are all about. Mix in some special perk emails with your regular follow up emails. This could be a free report on a related topic or access to a private webinar. These are methods where you can say thank you to your readers for subscribing and letting you communicate with them on a regular basis. Don’t just continuously blast out out sales messages.
7. Know your audience.
It should go without having to say that email marketing best practices also mean knowing your audience. If you send emails to people who do not want them or did not ask for them, that is spamming. Spread your follow up emails out in a way that your audience will best respond to. Some people like daily emails. Some might respond to once every three or four days, or every other week. You’ll have to evaluate your audience and see what works best for you and them.
As your email database grows, you will need to automate the process as it will become impossible to manage your database manually. Reliable email software can handle many more emails than you could ever process manually and allows you to get on with running your business while it manages your email marketing. For a full review of the leading email marketing services provider go to http://www.jonallo.com/aweber-review
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