Digital Marketing Services: 5 common mistakes that you could be unknowingly making!
by Rohit Prasad
When it comes to digital marketing, there are a lot of Indian companies still struggling to establish their campaign. In most cases, this is due to the lack of proper guidance, no access to the right resources and above all, the dearth of innovation in ideas! You need to start by understanding that digital marketing is no magic wand that holds the potential to transform your business overnight. The transformation is more gradual and therefore long lasting.
From Google advertising to Facebook posting, digital media services include a lot of options. What suits you and what not, is something that only an expert can figure out. This is where most people make the mistake by taking command of the campaign even when they lack the experience as well as expertise. Even when you have the resource but lack the direction, don’t expect the success to come your way because it won’t happen! You are safer approaching experts like SRV Media, SEO Company In Pune who know the job and have proved their mettle.
One size never fits all
So what if A, B and C worked for your competitor’s company, don’t madly adapt the strategy to your business. You could end up destroying it completely. Remember the age old saying of thinking before you act, well its applicable in digital media as well. You have to give a serious thought to your plan of action before you go around copying things. Why not hire a good agency and pay them to think something original. You never know, you could end up being the trend setter of the millennia.
It’s not hard work, it’s smart work!
If you are slogging to make post after post on Facebook and still not getting the required clicks, accept it-you have grossly misunderstood the strategy. Use the right content, know when to post, how to engage the audience to tempt them to come and like your post. This is why we say hiring a good agency tops the list of suggestions.
Be willing to make the change
So you want to go digital but are not willing to spend the money to make a website or establish your online presence. Well then how do you expect matters to work in your favour? In fact, in such cases, even the best of digital media service providers will give up because you will not give them the flexibility.
The change comes from within
When you go digital, your content has to be crisper, more to the point with a clearly understandable message. This could mean, you may have to prioritize certain aspects of your business and highlight them in your digital marketing campaign while ignoring a few others. As the owner of the business, this could be as painful as aborting your own baby. But, if you want the digital media campaign to click, making the change is an inevitable step.
Iam a Professional Blogger and Content Writer for SRV MEDIA PVT LTD
7-Lessons for Business Success
I participated in a “painting party” with seventy business owners. Painting has never been my thing. I don’t see myself as artistic. And creating an image by drawing, painting, sketching or anything else like that makes me uncomfortable.
There were rows of tables and easels. Each seat had paint, brushes and an apron. There were three platforms, also with easels for the instructors and a bar.
I searched for an excuse. How could I possibly get out of this “party”? I did not think it was going to be fun; in fact, I was certain I was about to expose some serious shortcomings.
With no way to escape, I got myself a glass of wine, took a deep breath and picked a seat near one of the platforms (I wanted to be close to an instructor).
I listened, I watched, I followed the directions as best as I could and I painted (and drank a little wine).
After a few minutes the room filled with laughter. We were having fun.
It took about an hour to finish the paintings.
Afterwards, I wandered around and looked at the paintings. Every one was different and while they probably aren’t museum quality, they all came out really good.
As I checked out everyone’s work I realized that there were lessons to be learned from the experience that apply directly to your business.
Here’s what I noticed.
1. We were all given the same materials and directions and told how much paint to use. Yet the colors turned out all different. They were all nice but some used more pigment and the colors were bold and deep, some used less color. They were less intense and softer.
Lesson: How do you approach your business?
Do you just go for it, throw caution to the wind? Do you take it slowly and cautiously? Do you stop when it is good enough, like I did because I was afraid I’d mess it up if I touched it anymore?
2. The instructors talked about “working the colors,” adding more to increase the depth, the texture and the contrast in the painting. It was obvious looking at the paintings that some people did more of this than others.
Lesson: In your business do you just put something out there and walk away from it?
Do you tweak and refine it a little, so it’s good enough? Or do you keep working and working it and are never satisfied?
3. No two paintings were alike. Some of the difference can be attributed to skill with a paintbrush but it went further than that. The real differences were about following, or not following, the directions. We were supposed to paint a sunset scene, there were several paintings that had nothing to do with a sunset, the painter simply wanted to do something else.
Lesson: In your business when do you follow directions?
When do you do whatever you want to do? When there is an expert leading do you follow their advice or do you ignore it? Do you follow an assignment or do you set your own rules? There is certainly a time and a place for both, just make sure that you consciously decide which rules to follow and which to set aside. 4. At some point along the way, most of us fell behind or got lost in the directions. Everyone handled those moments of confusion differently. Some asked the instructor for help, others called to assistants who were walking around, some asked the person sitting next to them, others looked at the person next to them and guessed at the next step, some made it up and others gave up.
Lesson: What do you do when you don’t know the next step to take? Do you get frustrated and stop? Do you ask for help? If you ask for help, who do you get to help you? 5. There were over a hundred people at the event; only seventy participated in the painting party.
Lesson: These people missed out on a really fun time. Do you engage even if you’re scared? Trying something new can be scary. Painting is WAY outside of my comfort zone. What do you automatically avoid in your business without really understanding what’s involved or even trying?
6. I already told you that I do not see myself as an artist. I don’t believe I can paint; yet when I came home I showed my painting to my son and he said “Wow, that’s really nice! And you say you can’t paint!”
Lesson: What assumptions do you make about your skills that stop you even before you start? Where are you shortchanging yourself? Where are you shortchanging your clients?
7. When we were done we checked out everyone else’s painting. A lot of them were really good but the “artist” would say that they didn’t like it. Thinking back to the evening, I said that I liked my grass but didn’t like the way the sun looked. The next morning I walked by the painting in my hotel room, it caught my eye and before I realized it was mine, I thought, that’s a nice painting.
Lesson: Do you see yourself and your work fairly? Do you pre-judge yourself? Are you open to seeing and acknowledging what you are doing well? I mean, be honest with yourself for a moment, if you weren’t talking about yourself what would you think of your accomplishments? Would you look for the flaws or the good?
Have you ever done something out of your comfort zone and found yourself surprised by the outcome? Do you pre-judge yourself? Do you risk embarrassment?
Carrie Greene is a speaker, author and business coach. She is a business strategist who helps entrepreneurs get clear on what they want and create simple and straight-forward plans to get there. She is the author of “Chaos to Cash: An Entrepreneur’s Guide to Eliminating Chaos, Overwhelm and Procrastination So You Can Create Ultimate Profit!” Free resources at http://carriegreenecoaching.com/