If you want to make money online fast it can be easier than most people believe it to be. On the other hand, it can take more work than those looking to get rich quick are prepared for. At one point there was no cash, and look how much there is now. There are various forms of wealth all over the earth. Currency is nothing more than an exchange of value, a representation of ideas. Wealth has no more value than we give to it. They started off using gold bars, and then they decided it was easier to use paper and coins that represented gold bars. Pretty soon they didn’t even need the gold, they just needed the promise that it would be paid back by future production. And then credit was developed, and soon there would be digital forms of money. Now over 80% of all capital is digital, represented only by data points over a computer or system of computers.
There’s no better way then to access that money quickly, then by making it online. If you make money in the physical world, you first have to do manual labor, and then continue it until you receive a paycheck. Then you can send in the paycheck to the bank and the bank has to process it, which takes several days for them. They just check to see if the company is good for it, and they give you the cash, but the actual complete transactional process takes very long.
The reason this is important is because it can be so much easier to have a task done for you, or to do a task on your own, or to have a machine do a task for you, and then have money transferred directly into your online bank account. Your bank will be associated with that online bank account, so that means that you will have access to digital forms of money instantly. If you carry a bank card, the ability for you to get money at your ATM will instantly go up over night.
So making money online can be a very valuable process for many people. What they will do is try to make money online using resources. The thing that depends on how you make money online is based on what you decide you need. If you need quick instant cash, and are willing to exchange your own work, you can write articles using associatedcontent.com. If you are willing to do more work initially, you can use articles that are written, or have some written for you, and set up streams of income by creating web pages and monetizing them, and creating systems that produce traffic. If you want a job, you can look at elance.com. The jobs online prevent costs from travel, gas, and food, and maintenance of an automobile for example. Plus things can be done easier. The big benefit is being able to be rewarded for your work. The average person is very inefficient, mostly because they get paid per hours, not per production. By getting paid per production, productive people will have huge benefits.
Regardless of what you choose, learning how to make money online and fast is very important because it can free your mind, time, and resources. Freeing these up will allow you to focus your efforts into making even more money and enjoying your life. If you are able to do this, it can be relatively simple for you to achieve your goals and learn how to make money online fast.
If you’re an Internet based entrepreneur looking to get your business started off on the right foot than you should look into Jay Kubassek. His system allows individual entrepreneurs the ability to succeed by connecting them with the clients that will make their business a success.
Jay Kubassek, who is originally from Canada, got his start in the business world as a muffler salesman for the Midas franchise. Working in sales he quickly realized the value of effective marketing and how it could help online business succeed.
As an entrepreneur, Jay Kubassek founded CarbonCopyPRO in 2007 and quickly transformed it into a leading Internet marketing education company. CarbonCopyPRO was developed to help fellow Internet entrepreneurs develop the crucial leads that are so important to any successful business. But they just don’t help you find leads they also help you make the sale as well.
In order to grow into an international firm with over 100 clients worldwide Jay Kubassek must be doing something right. The service they provide to their clients gives them access to their lead generation system along with tips for closing the sale. By helping a new business produce leads CarbonCopyPRO has a high return rate among its clients. Not only do they help you find leads they also provide assistance in closing the deal.
When starting a business often the hardest part is consistently generating new leads to increase your revenue. The second part after generating the lead is closing the sale. Each of these steps is equally important if you want your business to survive. The CarbonCopyPRO system offers the small business owner the resources required to reach their sales goals.
One of the major factors in his success is that Jay Kubassek realized the importance of how the Internet is changing the face of business. By providing new business with the tools required to be successful, he has established himself as an Internet entrepreneur pioneer. As many experts will tell you the ability to earn a sizable income online will only get easier as the use of the Internet expands.
But Jay Kubassek didn’t stop with CarbonCopyPRO and proceeded to found Aliquot Films which is credited with producing several independent films. Using his entrepreneurial spirit and his influence from his Internet marketing company he was able to produce Chelsea on the Rocksn 2008. He is also in the works to produce several films for release in 2010.
Jay Kubassek also has several outside ventures in addition to his business dealings. He contributes to a number of charities such as: The Children’s Institute for Autism, The Salvation Army, Mount Sinai Juvenile Diabetes, and The National Breast Cancer. Jay was also the lead driver in the 2008 Baja off-road race.
By recognizing the profound change that the Internet has had on the world’s market place Jay Kubassek has found a common market for all the world’s economies. Focusing on the will that exists in every beginning entrepreneur to succeed has allowed him to develop one of the most popular Internet marketing education companies available today.
To improve your chances of qualifying for a suitable business financing deal, we encourage you and other home-based business owners to employ these five tips:
– Have confidence in your business venture. The easiest way for you to convince a prospective lender to extend business financing to your enterprise is to exude confidence. So, before approaching lenders, you need to believe first in your business, as well as in the goods or services it offers. To do this, you might need to take the time to consider the strengths of your enterprise and the opportunities it can take advantage of. At the same time, try to understand its weaknesses and threats so that you can come up with suitable strategies for overcoming them. By doing so, you can prepare yourself to effectively sell the capabilities of your enterprise to your target credit agencies, and even to angel investors.
– Come up with a sound business plan. Always remember that no lending firm will provide your enterprise the financing deal it needs, without an impressive and well-researched business plan. So, as early as today, we advise you to consider how you can create a sound plan, in the coming days. What items should be included in your plan? Apart from discussing the history or background of your enterprise, your plan should highlight your mission-vision, the current needs of your business you wish to finance, the latest financial information of your enterprise, and of course, a reasonable plan for repaying the funds you wish to borrow.
In case you find it difficult to develop a thorough plan then, it would be wise to look for a mentor who has several years of experience in pitching business ideas to credit agencies, nearby. For sure, such individual can give you the information you need to ensure the approval of your request for a business line of credit.
– Obtain financing from your close friends of relatives. In some extreme cases, when you cannot qualify even for short-term loans then, it might be good to approach your friends, colleagues and immediate family members and request for financial assistance. Just remember to put everything in writing. And strive to pay them back, as soon as possible, to avoid ruining your close relationships your lenders.
– Look for the local partners of the Small Business Administration, or SBA, and apply for the loans they offer. After all, these financing deals usually carry features that will certainly match the needs and budgets of small home-based business, just like yours. Still, you should never expect to immediately find and qualify for an SBA loan. After all, these credit offers come just once in a blue moon.
– Work on your credit history. To help your home-based business qualify for affordable financing deals, you, as the business owner, should maintain an excellent credit history. To do this, you should strive to pay your financial obligations completely and prudently. And make it a habit to order the latest copies of your annual credit report, at least twice a year. In so doing, you can check if there are errors or inconsistencies in your credit file which can hurt the chances of your enterprise of being granted the funds or lines of credit it needs.
Irish Taylor is a business loan consultant with http://www.startupbusinessloans.com/ and has been providing consumers and business owners with startup business financing since 1992. For years she has helped people with credit and loan problems especially pertaining to business start up, SBA loans and Unsecured loans.
Email marketing is not simply a matter of sending out emails to customers and potential customers. You need to know about how it works, what your customers want from you and how to make your email marketing work for you, your customers and your business. Use the tips from this article to develop an email marketing campaign that will give everyone what they want.
Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it’ll be worth it in the end to build a reliable contact list.
To keep your email recipients engaged, use various sequences for different types of readers. For example, if you get an email address from a sale, that customer should receive a very distinctive welcoming email than a reader whose email you received from a lead. If readers aren’t getting what they want from emails, then they simply won’t read them.
To get the most of your email marketing, invest in a program that personalizes your emails with every customer’s given name instead of a generic greeting. Ensuring that every email starts with the recipient’s name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam.
While you want to use your email marketing to improve your sales. The only way to get potential customers to read your emails is to convince them that they have value. To do this, your emails should always contain concrete, useful information and relevant links, and not just generic sales fluff.
Your email marketing campaign will be more effective if you make it easy for customers to unsubscribe. This may seem paradoxical, but people will tend to trust you more if you make them feel as if they are in control. Post the unsubscribe link in an obvious place, so they can find it easily.
Make sure your emails are consistent with any branding you have done. You should be including your company colors, logos and anything else unique to your business in your emails. Customers should be able to recognize your emails when they arrive in their in-boxes so that they are not automatically deleted.
An email marketing campaign that offers more options to subscribers will generally be more effective. Tell the subscribers you have how many messages they’re going to get and when to expect them. Also let them know what kind of information you’re going to need from them. People will feel comfortable if they are in control.
It is important that your strategy is persistent. While you need to be persistent, it must be with the right customers or else it is not going to make that much of a difference. Reaching out to an audience that is not appreciative of your efforts will be a waste of everyone’s valuable time.
Build your own custom templates. Avoid just sending out generic emails, be creative with them. Try to get your messages to reflect aspects of your business’s branding, such as color palettes and fonts. If you include any images, make sure you include a link to a plain text version so that those with images disabled can read your messages.
As noted above, email marketing is not as simple as just sending out emails to customers and potential customers. Your content and strategy makes all the difference in whether you email marketing will be a success for whether it will just be another piece of overlooked spam. Use the techniques and the information from the above article to help you launch and email campaign that you and your customers will love.
You can find out more informational sources regarding entrepreneur ideas by reading Nathan Lee’s article series at: http://www.empowernetworktraining.org. Learn valuable and informative advice on entrepreneur ideas and other home business ventures before turning your business project concept into a business reality. Be sure to check out Nathan Lee’s free business video at http://www.empowernetworkonline.net for further industry ideas.
How can you be more creative? How can you turn creative ideas into cash. Want to be better at creative thinking?
In Australia at the moment we are celebrating the Australian Innovation Festival.
This years theme is Innovation and You.
The festival was established to celebrate the best in Australian innovation.
According to the official brochure innovation can be defined as “a process that transfers ideas through business activity into saleable goods, processes and services.”
I have been proud to present a range of seminars as part of the festival and attend the official launch.
I was impressed by guest speaker, John Howkins who is a leading figure in global communications, media and entertainment. I’m currently reading his groundbreaking book The Creative Economy.
As I sat, listened and then reflected on his presentation, here is my analysis distilled down into my Top 10 Tips:
1. Create a Confidence Culture.
Don’t rely only on your own individual talent to have and implement ideas. When you have ideas you need to convince people to invest in those ideas. This relies on your confidence and ability to persuade people to turn a dream into reality. If you’re not confident in your idea how can you convince others to invest time, money and resources in it?
2. Sit and Think and Look and Question.
The best answers to problems are solved by observation, analysis and insight. Take time out to practice these too often lost skills. Appreciate time working on your own. As Dr Karl Kruszelnicki says in his IQ case study on Nobel Prize Winners (who by the way have normal IQs around the 120 mark), “its not the answers that get you to the blue hall, but the questions!”
Ideas are available to anyone. All you need is your brain because it is made up of perceptions and memories which form inherited ideas. Put the priority on ideas rather than data. In our democratic and populist societies, we’re seeing the rise of the individual. Be an individual to stand out from the crowd and nurture your uniqueness, but also be a team player. This unique combination is essential for success.
It is a credo I live by. Framed hanging on the wall in my office in a prominent position is a poster with my logo and this message:
“OUR CORE VALUES. The following values are actively fostered, encouraged and central to the way we do business:
Have an attitude, live it and be consistent.
4. Be Competitive and Tough.
The barriers of entry for new ideas are extremely low, even non-existent. You need to outsmart your competition and understand patents, copyright, trademarks and other intellectual property laws that protect ideas. What business is about, is not the technology, but about ideas and the application and protection of ideas.
Howkins compares the examples of two brilliant men, Microsoft founder Bill Gates and inventor of the Internet, Tim Berners-Lee. Gates protected his idea and is now the wealthiest man on the planet. Berners-Lee didn’t and yet his invention has changed the way we communicate.
5. The Ability To Change People’s Mind.
Being part of the creative economy is about changing people’s minds. If you want your ideas to be taken seriously, you need to have outstanding persuasion and influence skills.
6. Learn Endlessly.
Ideas are about doing something different and better. Borrow. Innovate. In beautiful Perth where I live, as well as the low cost of living, stunning lifestyle and great weather – we have another advantage. I call it the isolation, ideas and innovation factor. We live in the most isolated city in the world and this is both a negative and positive. The positive is remoteness breeds creativity. When you stop learning, you stop being creative.
7. Excel In The Attention Economy
We now live in an economy where creativity, the media and entertainment dominate. It seeps into every crease, fold and cranny in our lives. Learn to excel in this economy. Understand the pressures and the principles of living in this age.
I call this a time when the Three C’s of Change are on the increase:
Chaos – Our lives are getting busier and busier and more and more chaotic as we sift through the masses of information coming at us.
Clutter – This mass of information is getting held up, like grains of sand in an hourglass, and the sheer volume is cluttering up our lives and decision-making processes.
Competition – It is an increasingly competitive marketplace now, with me too brands, look at me brands, and global brands dominating the marketplace. It is increasingly difficult to be truly unique and standout from the crowd.
8. To Make A Mistake Is Not To Fail.
There’s a well-known saying along the lines of “a mistake is only a mistake if you don’t learn from it.” The rate of failure is high within an economy built on ideas. That failure can be at a personal, company or even Government policy level. Learn how to deal with failure and manage it. Traditionally bureaucrats have focussed on policy and businesses avoid risk.
When a senior executive at the ABC, I always found this a challenge as a manager. A delicate balancing act was required to encourage creativity to make good programs on the one hand, while working within a dinosaur-like, bureacratic, public service culture where policy and process dominate. I learned the hard way there is an unstable relationship between creativity, innovation and bureacracy. You can read a full article about these challenges originally published in The West Australian newspaper in November 2000 here.
9. Build A Powerful Personal Brand.
How creative you are, whether your ideas are accepted and how often you fail will impact on your personal identity. Your identity is how others see you. Manage these perceptions and build a strong personal brand that is resilient, reliable and real.
10. Have Ideas, Make Fun, Make Money.
Ideas are the currency and rules by which we get access to capital. If you have the right idea, with the right support, you can have great fun and make a huge amount of money along the way.
Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.
Victim mentality. Do you have it? Not sure? Then let me ask you a few simple questions.
Do you find yourself saying, or thinking, any or all of these things on a regular basis:
“It’s not my fault!”
“I didn’t have time, or I haven’t had time!”
“I’m not a lucky person.”
“I never get what I deserve.”
You see, if you are prone to uttering these things, or even thinking them, then you are putting yourself in the role of the victim. This is the langauge that a victim uses. What a victim seeks to do is shift blame. They shovel blame off onto everybody but themselves. A person using this langauge is not seeking to learn from his or her experiences.
Ask yourself the following:
Why isn’t it your fault?
Why didn’t you have time or why haven’t you had time?
Why aren’t you lucky?
Why don’t you ever get what you deserve?
I’ll tell you why. There is a very simple answer to all of these maladies. You probably won’t like it. In fact, I know you won’t like it. But here it is:You don’t want to take responsibility for outcomes. It’s much easier just to shift blame.
“Responsibility is the price of greatness.” Winston Churchill said that. Can you imagine what sort of position England would have been in during WWII if Churchill hadn’t stepped up? What if he’d decided: “Oh stuff this. I’m just going to find a quiet little place in the country where I can go and smoke my cigars and drink my scotch until this horrible mess just blows over. Let somebody else fill the breach. I’m out of here.” So many people think this way.
Anybody who ever achieved anything took responsibility for the outcome. Hey, you may not win the first time, or the second, or the third, or even the tenth time. You might not even win the fiftieth time! Colonel Sanders didn’t. Neither did Thomas Edison. Yet today we can all eat Kentucky Fried Chicken under an electric light (if we so wish!).
The point is – every time you fail you learn what doesn’t work. What does this allow you to do? It allows you to re-load and re-focus then move in another direction. Only a fool keeps doing the same thing over and over again yet expecting a different outcome. That formula has never worked and never will work. But that is what victims do.
I assume that you do not consider yourself a fool. But you could be sabotaging yourself by succumbing to victim mentality.
Life will continually teach you lessons. If you fail to learn these lessons then life will keep repeating them. A winner learns by experience. A victim refuses to learn, keeps doing the same things and keeps receiving the same outcomes.
If you keep making excuses for yourself instead of seeking solutions then you will always take on the role of a victim.
A victim mentality can be overcome. Keep trying. That’s all it takes. Find better ways to do things. Learn. You can turn victim mentality into champion mentality. All it takes is a willingness to learn and some discipline to keep trying.
This article comes with reprint rights providing no changes are made and the resource box below accompanies it.
About the author: Gary Simpson is the author of eight books covering a diverse range of subjects such as self esteem, affirmations, self defense, finance and much more. His articles appear all over the web. Gary’s email address is email@example.com. Click here to go to his Motivation & Self Esteem for Success website where you can receive his “Zenspirational Thoughts” plus an immediate FREE copy of his highly acclaimed, life-changing e-book “The Power of Choice.”
Remember the news stories about people suing fast-food companies because they were responsible for the fact that they were now fat? Or the friend who hasn’t taken a vacation from work in 15 years? Or how you keep saying, “I just don’t get enough sleep?” Choices…it’s all about choices.
Each day we make choices that influence our pace and quality of life. And, many of the choices we make are unconscious. While it’s a good thing we don’t have to think about every little choice we make due to the abundance of energy it can take. It is important that we make good decisions when it comes to creating balance between our work-related activities and the rest-of-our-life activities. Otherwise, we can find ourselves living with the effect of our choices such as feeling overwhelmed or out of control.
Research on work-life balance shows us a picture that’s probably not too surprising: We work while we’re on vacation. We call in with a fake sick day just to take a breather, reflect, or catch up on sleep. This kind of lifestyle can lead to physical and emotional illness. That’s not what we want and is a lifestyle that becomes increasingly difficult to wake up from.
Better work-life balance though, is high on the priority list for many workers, especially the generations following the Baby Boomers who see quality of life as a top priority, not monetary compensation. Companies are starting to realize the benefit of providing actual work-life balance training for their employees making this an increasingly hot topic.
But the sovereign architect of the quality of our work-life balance is, and will always remain, you and me. It comes down to the choices we make. Every hour of every day. To slow down … or to speed up. To take time to smell the flowers … or not. It’s not that one or the other is good or bad. It’s about making conscious choices with an awareness of what’s needed or wanted at the time. To live in a way that allows us to be present to ourselves, to our lives, and to others.
There was a photo once in a magazine ad that showed a father and little son in ski outfits on the slopes, with big smiles on both their faces. The caption read, “No one ever looked back and wished they’d spent more time at work.” As you contemplate your own work-life balance or imbalance, know that it is possible to build a balanced relationship between the two if you are willing to take the time to examine your current priorities with honesty, craft a plan for changes and implement it, and remember that small changes often yield big results.
It’s your choice.
Dr. Marla Enhelder, Working Mom Coach & Mentor, is the CEO of Take Charge Mama, a company devoted to empowering working moms to effectively manage their time and energy, create balance between work and family, and ultimately live a life that they absolutely love! To get your FREE Audio CD by mail and receive Marla’s weekly newsletter packed with tips that you can implement immediately, please visit http://www.takechargemama.com
We might wonder why some people do not achieve success despite having the opportunity, ability or education. Even though they seem to have good intentions and they seem to be working in the right way, success appears to elude them. While there can be a number of things that prevent people from being successful, they might be missing one or all these three crucial elements.
* Lack of a definite goal
* Lack of commitment
* Lack of self-belief
Lack of a Definite Goal
If you do not have any real goals, then you will tend to drift and let life take care of itself. Of course, there are some things you have to do: get out of bed; get to work; keep yourself clean; pay the rent; buy the groceries, but they are not life goals. These are necessary parts of living. Goals project beyond everyday living and give you a greater purpose.
Whether it is to save a deposit to buy a house, take a European trip or be the top of your department or company, you will have to act in a certain way. Goals determine how you act and how you lead your life. That’s why success in any part of your life depends on the goals you set. You will then be driven to act in ways that will help bring them about.
Lack Of Commitment
You need to work consistently at getting what you want, but you will only work at something that is important to you. The more you want it the harder you will work at it. Your goals need to create some feelings of excitement and determination to make you do what you have to do to reach them. There has to be an emotional response. If you do not feel excited or determined to change your life to what you want it to be, then you will not be committed to doing what you have to do.
Lack Of Self-Belief
Studies have shown that many children lose confidence when they go into primary school, where they find they are not good at some subjects. Then, as they meet their peers or adults who pull them down, they can suffer further loss of self-belief. In addition to that, most of us have an accumulation of experiences that says we cannot do some things because we tried and failed. It’s no wonder we can lack self-belief in some areas of our life.
However, as we are now adults, we can do something about this. There are plenty of tools to helps us re-build our confidence, our belief in ourselves. As adults, we do not have to accept we are the way we are, and we cannot change it. We know we can be whatever we want to be. If we are not happy with our life, we can change it – people are doing it all the time.
While your idea of success may not be the same as mine, the great thing is it does not matter. Each of us can work towards our own success and use the many tools available to change our thinking by reprogramming our mind. We have the power to eliminate the elements that prevent people from being successful. We simply need the will to use them.
You can eliminate the things that prevent you from being successful. Find out how to do this by downloading the FREE software when you visit http://powerofmind.personaldevelopment.mobi William Burnell has built and sold his own business, and he has run successful sales teams. He knows what it takes to set goals, stay motivated and achieve your objectives.
Now you’ve decided to start your own business, you need to work out exactly which corner of the market you are going to target. Whether you’re selling a product or a service (or both) you will not have much success unless you can narrow down your market to a specific area. If you cast the net too wide and try to cater to too many different consumer fields, you will end up pleasing none of them.
For example, if you want to buy a computer you’re not going to go looking in a furniture store are you? If you need a plumber you look up the word “plumber” in the telephone directory – you don’t start looking for an electrician. It’s a very simple but absolutely crucial point! You need to pick your market area carefully and the best way to do this is to find your own niche. But how do you go about finding this? It’s quite simple really…
What interests you?
The first place to start looking for your niche is within your own set of interests and hobbies. Many people will recommend that your niche should always be an area in which you have worked before as you will already have a high level of expertise – but I disagree with this.
First, if you have a high level of expertise at something but find that area of work boring, you’re going to find it really difficult to enjoy your work and stay committed. Second, I’m confident that you have plenty of interests or hobbies outside of work. If so, chances are you know more about this particular field than 90% of anyone else out there. Doesn’t that give you a high level of expertise?
For example, if one of your interests or hobbies is Dog Grooming I would happily wager that 9 out of 10 people you ask on the street wouldn’t even know where to start!. Expertise is all relative – so you should focus on what you enjoy as chances are you already know more than enough to bring value to your future customers. So, pick yourself a hobby or interest that you know you enjoy and can commit to and you’ve found your niche. Next, we need to make sure your niche can actually bring you some income.
Can Your Niche be Profitable?
I’m going to give you the short answer first: YES!
Pretty much any niche can be profitable if you approach it in the right way. In fact, think of the strangest, most specific and narrow niche that you can think of and type that into your favourite search engine. Chances are you’ll see at least one business making a good living out of this. For example, try typing “Dwarf for Hire” into Google and you’ll see what I mean! It doesn’t get much narrower than that.
So chances are your chosen niche is going to have a pretty big market base already. A good way to measure the popularity of the area you’ve chosen is by using the Google KeyWord Tool. This tool is completely free and allows you to type in any keyword(s) and find out how many people are searching for that term in any particular geographical area. Using my previous example, the term “Dwarf for Hire” gets around 800 searches a month on average!
This tool will also give you suggestions on other similar keywords that people are also searching for, which will help give you an idea of the total possible market out there for your business just by telling you who’s looking at what, and where they’re looking.
Of course niches with a wider appeal get much more attention, but if you want to work in a narrow field this just means that there’s less competition. I won’t get into the debates between whether “narrower is better,” but will only say that it’s more important to find a niche you’re interested in – rather than worrying about search engine traffic or monthly volume of enquiries. It’s quality that counts, not quantity.
If I could recommend just one article for you to read that covers this very subject it would be “one thousand true fans” by Kevin Kelly. This short piece (about 5-10 mins reading) essentially argues that you don’t need a huge customer base, rather a loyal one. If you can find one thousand loyal customers who regularly purchase from you then you will see a steady income for life. This figure can even be decreased somewhat depending on what sort of price point you are aiming for.
This article uses the example of a recording artist to illustrate its point. Let’s say you release 2 albums each year, plus some merchandise and concert tickets. For argument’s sake we’ll say that you charge $80 for all those things combined. If you have one thousand true fans each of these fans will purchase everything that you sell – meaning that you can expect an income of $80,000 each year.
This concept doesn’t have to apply to just recording artists, however. Whatever you decide to sell, if you can find a loyal customer base that regularly purchases from you then you’re all set. This figure doesn’t necessarily have to be one thousand, but would need to be enough to give you the income you’re looking for. This could be one hundred, fifty or even just ten people – the key is making sure that your customers find value with you and have a reason to make repeat purchases.
Let’s say you decide that you want to sell computers. If each unit sees a net profit of $200 and you are aiming to make $40,000 in a year, how may units would you need to sell? Based on these figures you would need to sell 200 units in a year. However, you also sell software packages which have a net profit of $20 per unit and you also sell extended warranties which make an average of $100 profit per unit.
On top of this you also have a premium rate support line which pulls in another $20 a year for every computer that you sell. Finally, you also offer component upgrades for everyone who buys a computer for you which will earn you an average of $40 profit per year for every computer sold. In total, you make $360 net profit each year for every loyal customer.
With these figures, to make $40,000 a year you would need 112 loyal customers. That’s less than 10 customers per month or one every 3 days. The best bit is that these customers will continue to purchase your products and services regularly, meaning that you can continue to make profit by selling your software, upgrade and support services for an additional $160 per year per loyal customer.
Using these figures, a loyal customer would spend $360 in the first year and then $160 each following year until they decide to buy a new computer, where the whole process would start over! This example can be applied to pretty much any niche – the key is identifying and targeting a loyal customer base and then making sure those customers are well looked after and get real value from your business.
If you can achieve this then I can guarantee that whatever niche you decide to focus on, you will be able to make a steady profit for life.
Is Your Niche Long-Term?
Once you have decided on your niche and made sure that you can make a profit, you need to make sure that any profits you make can be repeated in the long term. It’s no good starting up a business if you know that your revenue stream is going to stop after a few months.
For example, seasonal goods such as Christmas trees, Halloween pumpkins and Easter eggs quite obviously sell by the truck-load at certain points of the year, but aren’t very popular outside of these times. Does this same problem apply to your product or service? For example, have you picked a niche based on a short-term trend or fashion? If so, you need to make sure that you have a plan in place for when your product or service inevitably runs out of juice.
During the worst stages of the recent recession, many supermarkets saw a huge increase in the number of people purchasing their “eat at home” ranges and special offers – because people couldn’t afford to eat out any more. This was a fantastic profit machine while it lasted, but eventually people started to venture out to restaurants and bars once again. The reason that the supermarkets managed to take advantage of these polar-opposite trends is that they all saw it coming!
When data suggested people weren’t eating out any more, the supermarkets ran special offers on premium ready meals and bottles of wine. Once people went back to going out, the supermarkets addressed this trend by promoting special offers on clothing – with the accurate assumption that if people are going out more often, they are going to want to get dressed up!
While it’s unlikely that you have the commercial clout of a major supermarket, there’s nothing stopping you from keeping an eye on market trends and adjusting your approach to suit. If your niche is in a traditionally seasonal market area, is there anything you can do to promote your products or services during other times of the year?
This will obviously very depending on the niche you have chosen, but make sure you do your research to make sure that there aren’t any times of the year that are going to cause problems. As mentioned before, a great tool to help you with this is the “Google Trends”– which allows you to see trends in the number of people searching for your keywords, helping you identify times of the year where you are likely to see a drop in sales.
Google KeyWord Tool will also suggest “related keywords” which you can see alongside your main keywords. If you can find related searches that are high in volume during times that your main keywords are low, this will help you find ways to adjust your approach in hard times. Make sure you do your homework!
Carve Your Corner of the Market
Once you’ve decided on your niche and made sure you can see a steady income from this area, you need to think about finding your own corner of the market. If you don’t do this, any prospective customers are going to find it difficult to identify exactly what it is that you’re selling and are likely to look elsewhere.
Let me introduce you to Jill.
Jill is looking for a way to carve out her own corner of the market in the area of Dog Grooming – an example we touched on before. Will Jill be selling a product or a service, or both? Her focus is going to be different depending on which area she chooses.
For example, if Jill is selling a product she is going to need to make sure that her store or web page makes it clear what’s on offer. If she’s selling a product will she ship items long distance or will focus only on the local market? Will she stock a wide variety of products, or only products related to a specific aspect of Dog Grooming?
If Jill decides to sell a service, will she carry out this service herself? If so, she is going to be limited to a local area only, so how does she plan to promote herself within this geographical region? If she is selling someone else’s service (e.g., a national agency or franchise) then how does her target market vary within different geographical regions?
The reason that this section is SO IMPORTANT is because you need to make sure that any prospective customers stick around long enough to purchase from you. You’re not going to be able to do this unless you are offering them exactly what they want, so it is VITAL that you make it clear exactly what you’re offering from the start. Without this approach, even with a high volume of traffic, you will see a very low conversion rate.
For example, with her Dog Grooming business, Jill has decided to offer the following:
1) Products – “No more expensive Grooming fees! No more kennels! You can give your dogs all the care they need from the comfort of their own home. We sell all the products you need to get started in the exciting area of dog grooming. We offer 3 packages for you to purchase, depending on your level of expertise. We have the Starter Package, Intermediate Package and the Expert Package – each of which contains full instructions and everything you need to take care of your dog’s grooming needs at home!”
As you can see from the above example, Jill has made it clear from the first sentence exactly what value her business can provide (an alternative to professional grooming) and lists three specific packages that a customer can purchase from her. If Jill were simply to list all of her stock, how would people know what to buy? By narrowing down the options Jill has given her prospective customers a reason to stick around and hopefully make a purchase.
2) Services – “Don’t know where to start? We also offer a great value tutoring service for those of you who want to give your dog the best care – at home! We can send one of our trained groomers out to your home to show you how to make the most of your grooming package – at a time that suits you! We can visit you on a one-off basis, or you can choose one of our block-bookings at a discount and learn techniques usually reserved only for professionals. Get in touch to find out more!”
In additional to a well defined product line, Jill will also visit customers’ houses to show them how to use their purchases properly and teach them the techniques they need to do a good job. By doing this Jill is making sure that customers who buy her products have a reason to buy from her again – which also gives her the opportunity to meet them in person and form a strong relationship. This, in turn, makes it more likely for the customer to visit Jill’s business again in the future.
Due to all this hard work, Jill has managed to carve herself an easily identifiable corner of the market. When visiting her online web page or shop, prospective customers can easily see that Jill offers a great way to groom dogs without having to pay expensive grooming fees or take a trip into town and pay for a kennel for the day. Customers can also easily identify products that suit their exact needs and are given a range of products and packages to suit their individual circumstances.
If Jill hadn’t bothered to structure her business in this way, she would run the risk of not appealing to anyone because her approach was too vague. The key is to appeal to a specific type of customer and do it properly – rather than trying to please everyone. If you try to please everyone, you will inevitably end up pleasing no one, so make sure your customers know exactly what you can offer them and how this can address their needs.
SUMMARY OF STEP ONE
1) Find your niche. What interests you?
2) Is your niche profitable? Do some research on businesses already trading in this area.
3) Is your niche long-term? Use some online tools to measure your niche’s popularity throughout the year and make sure you identify and adapt to any potential drop in sales.
4) Carve yourself a corner of the market. Make sure your customers know exactly what to expect when they visit you – and don’t try to please everyone!
Steps two and three will follow soon in future articles – links will be provided here once they are published and available to view.
Until next time.
Nick Stephenson is a qualified marketer, ex-lawyer, and author. He is best known for his fiction work – the bestselling Leopold Blake series of thrillers – now available on Amazon.
Book One: Panic
Leopold Blake sighed and removed the gun from the hand of the dead senator. The body lay face-down on the hardwood floor, dressed in an expensive suit, a fresh exit wound to the back of the head staining the dead man’s white collar and neatly trimmed gray hair with dark blood. Leopold examined the left hand carefully, lifting it from the floor to get a better view in the dim light. Slowly, he sniffed the skin in long, drawn inhalations and noted a distinct smoky, metallic scent. The forensics team stood back, shuffling impatiently, waiting to get back to work. Leopold took no notice and continued sniffing. Satisfied, he stood and turned to the police lieutenant who was glaring at him from the back of the room.
“Thoughts, Bradley?” asked Leopold, brushing the dust from his knees to the floor.
The living room was spacious and decorated with expensive furniture, although it was in need of a serious cleaning. Warm cinders glowed in the fireplace, the flames having died hours earlier.
The lieutenant folded his arms. “You’re supposed to be the expert.”
“You look like a man with something to say. What’s your take on this?”
Bradley arched his eyebrows, further creasing his wrinkled forehead. Leopold wondered if another fifteen years would have the same effect on his own face, but he pushed the thought to the back of his mind and reminded himself he was still young, if a little scruffy around the edges. The lieutenant paced over to the body and glanced down, taking a second to compose his thoughts…
It is a new year, and while this might seem a little hokey or old-fashioned, it is the ideal moment to take a breath, leave behind last year’s frustrations and resolve to make 2014 the most successful year you’ve had to date. Identify what is not working, come up with fresh ideas, and attack this year with renewed fervor. Here are six pieces of advice that will start you off on the right foot in sales in 2014.
Maintain the Mystery. It is a huge mistake to rush your initial sales call and give everything away. Maintain the mystery and keep some of what you’re giving away in reserve. Use the meeting instead to find out more about what your new contact needs and leave the materials for follow-up meetings.
Read Between the Lines. We live in a society. That means we sometimes don’t say exactly what we mean in order to be polite – and that means “let me sleep on it” or “let me think it over” doesn’t mean those things literally, they mean “No.” It is always better to get a real answer than to be strung along.
The Presentation Is Not a Fact-Finding Mission. When presenting to potential clients, stick to what has already been asked and answered. It is not the right time to bring up new questions or introduce new ideas.
No One Said You Had to Enjoy All Aspects of Your Job. Sales can be exhilarating. But getting to the exhilarating part can take a lot of tedious cold calls and prospecting. No one enjoys it – but it is essential. Don’t make excuses to avoid it – focus on your goals and just understand that prospecting is the price to be paid.
Always Be Scheduling. When talking to a potential prospect, you’re trying to determine if they have any interest in your product or service. If they do – do not hesitate, suggest an appointment. This gives everyone breathing room and takes the pressure off, but locks in that interest for future exploitation.
Always Be Learning. A prospecting call that doesn’t end in a sale or an appointment isn’t valueless. You can learn from failure if you keep your eyes, ears and thoughts open. Over time, your failed calls will have taught you countless lessons about how to handle yourself and how to engage people, so they are interested.
These pieces of advice can help you make 2014 your most successful year ever – if you take them to heart!
Lewis Fogel is the president of FL Sales Consultants, Inc. based in Delray Beach, Florida. Sandler Training provides training solutions and consulting for small- to medium-sized businesses as well as corporate training for Fortune 1000 companies. Sandler’s non-traditional selling system plus innovative reinforcement training has made us the global leader in sales training. For more info, call (561) 279-3300 or visit http://www.flsales.sandler.com