Millions of people around the world have small businesses all competing for your business. Every day, there are people striving to bring more and more traffic to their web sites. Creativity has always been important in advertising; however, these people have to think outside the box in order to draw in more traffic, which can potentially increase profits and brand recognition. Social mediahas drastically influenced millions and millions of people in an advertising sense. The ads that are seen on places such as Facebook, Pintrest, Twitter, or even Instagram have proven to be very effective in directing traffic to desired sites.
-allows for a lot of creativity as well as a form of “word of mouth” advertising. The concept of “word of mouth” is defined as one person telling another how great an experience was with a particular company. This has been proven to bring in more paying clients than any other form of marketing thus far. Social media allows for this concept to truly flourish. Of course, in the old days, we could tell each other or write it down.
However, let’s be honest – how many of us wrote the info down and lost it, or forgot what the company name was when you went to go there? Social media allows for everyday people to “share” or “repost” the company’s info and/or the ad they posted. Think about it for a few minutes – the last time your friend shared that they had a great experience with company A, did you find yourself considering using them for whatever their product or service was?
Compare the cost of using a social media as a promotional platform
– with ads such as 30-second television commercials on nationwide channels. The average cost of these TV ads back in 2011 was around $921, and they continue to climb. This is just the production price and does not include the cost per time the ad is shown, which is another pre-negotiated amount set forth in the contract agreement. This form of advertising, although it was pretty effective in its day, can become quite costly. If a person were to choose a plan on a social media site, the costs would be very drastic. However, TV ads can’t guarantee who is watching those ads and their statistics are really more of guesses. Social Media as a Promotional Platform can show realistic and accurate numbers as to whom is actually clicking on the ad due to an interest in the product or service. This allows you to cater more towards your target client. Choosing to use Social Media as a Promotional Platform gives you increased results and allows for “word of mouth” advertising to continue and spread across the globe in a matter of seconds.
Rebecca Hampton is a freelance writer with a background in Internet marketing and using social media as a promotional platform, such as can be seen at http://www.tawkers.com
Lead generation is a topic that many people are interested in.
Understanding how to build a solid group of leads is important to any business that wants to do well. Fortunately, the following article is available to offer invaluable strategies to readers.
An incentive to buy is a powerful tool to get leads.
For example, receiving an incentive for buying a needed product can often sway them to opt in. They need extra reasons to take the offer, so you can generate more leads.
Utilize customer reviews to help you generate leads.
You are more likely to gather information from customers and have them purchase from you if you can provide supportive data. Use relevant studies that prove the power of your product, and include testimonials from satisfied existing customers.
Make sure you take care of opt-out and privacy issues. You’ve got to be on top of the leads that have chosen to opt in for an offer. Sending stuff to uninterested parties is a waste of your time and disrespectful of others’ privacy.
Check that you are getting original leads in your campaigns.
Duplicated leads are not good for your bottom line. It’s easy to see that the same leads will show up when you’re generating them. When targeting a group of leads, ensure they are each unique so that your campaign is garnering maximum exposure.
Use your phone to make calls and see if people need what you have to sell. You may be shocked at the number of people that may be impressed by your sales pitch. Someone out there wants what you have to sell.
Talk with people around you when you find yourself waiting in line.
It’s always nice when people make an effort to be friendly, and you may just find that someone you talk to needs what you are offering for sale. Don’t push your sales on them though, that can be very off-putting, especially if they aren’t that interested.
Future leads can be set aside if you need to space it out further. When you base it on a schedule, you will present a more professional approach to it. This ensures you don’t waste your time pitching to the same leads, too.
Seek out subscriptions for your blog. This will remind your readers to come to your site. You can also gain leads this way. Blogging is useful for lead generation in multiple ways.
Direct, conventional mail is still alive and well.
Marketers focus a lot on cheap online marketing and often ignore direct mail. By going this route, you are more likely to stand out since many marketers ignore it. You can do a test to see if this helps you generate leads.
Make it clear to visitors what action they should take upon landing on your site. Review all of your site’s pages. You need to make sure the next step is clear. This will make the process very easy for your potential buyers.
Always put decent content on your site.
Publishing information that is valuable to people can bring in leads. Make sure there are no grammatical or spelling errors in any of your content. This will reduce the overall risk that you take.
Keep in mind that lead generation is not all there is to marketing.
You should spend two hours at the most each day in generating leads. Spend the bulk of your time on other marketing campaigns, learning and retaining your customers.
Lead generation tactics allow a business to find new leads in times of economic struggle.
The future of your business will be uncertain if you don’t work on finding new business contacts. The tips you have just read will work for anyone who owns a business.
Samson Williams Is the owner and the creator of list building academy where you can learn how to build a responsive email lists that drops money into your pocket every time you email them. Click on the link now to get more information.http://zumaproducts.com/listbuilding/
I was once asked the following question by someone on my email list: “If there’s some advice you wish you’d received before starting an online business, what would it be?.” It’s a great question, and one I’ll examine here as I’d imagine my answer would be very useful to all those about to embark on the amazing adventure of beginning, and hopefully growing, a profitable online venture.
Anyone I’ve ever met in business will agree on one thing. It takes a huge amount of work and effort to start and grow a business. And it’s a continual, and often steep, learning curve every step of the way.
The best thing you can do on starting out is to have accurate expectations on what your journey to success will be like.
So don’t buy into the hype that is sometimes still perpetuated about the possibilities for overnight success, about the ‘4 hour work week,’ the ease with which you can grow a successful business, and so on. If you believe that when you first start in business, or that there’s a ‘secret key’ to success, you’re setting yourself up for early disillusionment, demotivation, and failure.
On the other hand, if you’re ready to put the work in, to meet the challenge head on, and throw everything you’ve got at it (and then some!), you’re far more likely to succeed.
For the first few months at least – but more realistically, years – it can involve twelve hour days (often more), seven days a week. It’s all consuming, and can take over every aspect of your life as you know it.
You need the absolute dedication, commitment and drive it takes to succeed. Even when ‘successful,’ there will be bumps in the road, down times, times when it seems nothing’s going your way and you feel close to accepting defeat and giving in.
But it’s at times like these when the wheat’s separated from the chaff, and true success is actually created. You pick yourself up off the floor yet again, figure out what the experience is trying to teach you, and keep on going on. One thing’s guaranteed – if you do stop, you fail. If you’re going to succeed, failure’s not an option.
(Study the back-story of anyone who you consider to be very successful, and you’ll find they’ve all had their moments. For example, the vast majority have been through bankruptcy, and some of those more than once. Just one example would be Donald Trump who has so far filed for bankruptcy four times.)
So in summary, prepare for hard work, give it all you’ve got, and persevere through the hard times. Ultimately, the rewards are there if you’re prepared to rise to the challenge. And the best reward is actually the journey itself.
Don’t Fear Failure – Just Do It Anyway
It might be a good idea to pick up a copy of Susan Jeffers’ best-selling book, ‘Feel The Fear … And Do It Anyway’.
So many people never start their business in the first place simply because they fear it won’t work, they’ll be made to look a fool, they’ll lose everything, and so on. Or they’ll find excuses in the form of other things they need to do first before they can start – but ultimately all rooted in fear of failure.
And so they never become all they can be, never reach their full potential in terms of what they can offer to the world, and live a life of regrets and unfulfilled dreams.
That’s not just a loss to them, but a loss to the rest of society in terms of the unique value they could have offered.
So my best advice would be to acknowledge you’re fearful – that’s perfectly normal – but just to start anyway and see where your journey takes you. Unless you start, you’ve failed before you’ve even begun – and to me that’s a great deal more scary than embarking on the adventure of a lifetime.
Define Your Goals – And Maintain Your Focus
Any journey needs a destination, and starting an online business is no different.
In starting a business, you need to decide what your goals are. And be precise. What exactly are you looking to achieve?
Once they’re defined, you then need to fully commit to achieving them. I don’t want to get too metaphysical, but the universe has an uncanny knack of conspiring to deliver what you’re fully focused on achieving.
Keep focusing on your goals until you achieve them. Find what works for you in order to keep your focus laser-sharp. For example, stick them on the wall or your bathroom mirror, convert them into affirmations to recite day and night, commit to achieving them with friends and family, or any combination.
Finally, understand that while focus on your goals is important, they’re not set in stone. Circumstances change, as do your own needs and desires, and you should be willing to adjust them as you go forward. If your goals no longer make sense for you or stop resonating, adjust them accordingly. They can be as flexible as you need them to be, but the important point is to know where you’re headed and what you’re working towards.
Avoid Information Overload – Find Some Key Mentors
There’s so much information out there, a lot of it contradictory, it can leave you in a form of analysis paralysis and you just don’t know which way to go. That’s true whether you’re just starting an online business, or you’re five years down the road.
The truth is, there is no right way, different tactics and strategies will work for different businesses at different times, and may or may not work for you.
I’d advise to follow a few key mentors, and use their information to guide you, but ultimately you need to find out for yourself whether something works or not and your own experience will increasingly become your guide.
Listen To Your Market – And Adjust Accordingly
As your business develops and you start gathering leads and your first few sales, you’ll start receiving feedback. This may be negative or positive, but the negative messages you receive will actually be most useful for the ongoing success of your online business.
– What are your customers frustrated by? What could you deliver to ensure greater levels of satisfaction, and thereby hopefully increasing levels of referrals to other potential customers for your business?
– What are your leads or prospective customers asking you about? Are you delivering what they are looking for? It could be that your original idea for a business needs completely overhauling in order to actually deliver what the market is looking for.
If so, don’t stubbornly stick to your original idea when a potentially far more profitable one is staring you in the face. Many successful businesses end up delivering products and services radically different from ones the business owner originally envisaged.
The best type of market research isn’t doing endless surveys before you even start a online business. It’s diving straight in, and then listening carefully to your market and adjusting your business accordingly to match.
Ultimately, however, the most important advice would be that you need to decide to succeed and absolutely commit to it. There can be no turning back or retreating to your old, familiar zones of comfort. It’s got to be something you commit to at a deep, internal level.
As Tony Robbins once said, “It’s in your moments of decision that your destiny is shaped.”
Anyone with a business should consider Internet marketing as a way to promote their product or service online.
Some of the basic knowledge needed to get started is listed below. Study these concepts, and you should be able to develop better Internet marketing strategies.
What is a site-wide link? It’s a link that appears on every page of a website. If there’s a page that you want every visitor to be able to quickly and easily find, include a link to it on every page of your site. A menu of links works best for including site-wide links on a website in an orderly way. Be sure the menu link descriptors are short, clear and well organized.
When optimizing your site for search engines, it’s important to remember the HTML code that isn’t shown to humans viewing your site. Meta tags constitute one important example. When search engines try to determine the purpose of your site, the first thing they examine are these tags. Concentrate on meta tags that are most relevant to your site first, then add a few alternative tags to help drive traffic. Choose meta tags that are relevant and will be used by your target customers and potential clients. Take care to not overuse meta tags. Your best bet? If you are not sure if you should use a keyword as a meta tag, then don’t.
“H tags,” used while writing HTML code for a website, are designed to emphasize keywords, titles and other important text elements. The bold tag is used for important text that needs to be recognized. Tags like these are most useful for emphasizing the titles in your site, and also for drawing attention to brief paragraphs of importance. If you make use of bold tags, it’ll be much easier for people to navigate your site and find the content they’d like to read. It will also assist search engine spiders in identifying where the important content is located in a quicker manner. Your titles should include keywords.
In order to promote your product on the Internet, be sure to always come up with new and different methods.
It is common for webmasters to rely mainly on SEO and other marketing methods that are tried and true, though you do not need to do so to the exclusion of Internet marketing. Since many people use the Internet on a daily basis, it is quite common for material to go viral on a daily basis. This is basically word-of-mouth marketing on steroids. Word about the item spreads like wildfire across the Internet. Viral items have a short life span, but you can still benefit from them. If you develop unique and amusing content, you never know what good things could happen. Examine some of the things that have become viral in the past so that you can get an understanding of what has the propensity to become popular.
Twitter has become a big part of the social media landscape.
If you use it effectively, or have a Web design company do it, it could have a big impact on a social media campaign.
In general, the goal is to have as many people as possible follow you on Twitter.
This means more people will see your content whenever you tweet, and the more than see your content, the more it will drive traffic to your website and your store, if you have one. This can be accomplished in numerous ways.
First of all, make it easy for people to identify you by using a company logo as your profile picture. This will help people to associate your Tweets with your brand.
Make sure you include a profile that clearly explains your business and provides a link to your website. This will need to be succinct, since you’re only allowed 160 characters for your profile.
To be most effective, a Twittermarketing plan should be about providing useful or interesting content to followers.
The general consensus is that only about 20 percent of your tweets should be direct advertising for your business. The other 80 percent needs to be the content that brings in the followers.
One way to provide useful content is to retweet others. Focus on content that is in your field of business. This will help you build up a reputation as an expert in your field.
When you retweet, it is helpful to provide your own comments as well, especially if the comment is thoughtful or humorous. Try to avoid comments like, “Wow! You’ve got to see this!” or something similar.
Make sure you use hashtags with keywords by placing “#” in front of the keywords. This will help people discover your tweets when searching for your keywords.
You can also use Twitter to thank people or provide links to helpful or entertaining content in your field. You could even use it for doing contests or ask for input from customers.
One way to seek input would be to ask for suggestions for names for new products or to take a poll on which logo to use for a new company. The more creative and original you can be, the more effective the idea tends to be.
Some businesses could even use Twitter to help customers locate them.
If your business is a food truck or cart and you frequently change locations, you could tweet about your new location so that loyal customers can find you.
When you do advertise for your business, instead of the same old comments, you could announce sales for specific products. Create more followers by making the sale specifically for Twitter or make it a very short sale for one day or even just a few hours.
Instead of having to lure people to be your followers, you can search out customers on Twitter.
You can do this by searching for specific keywords people are searching for, which means they would be interested in your products or services. You could then comment directly to them and provide a link to your site showing them exactly what they are looking for.
If you don’t feel you have the ability or the time to do an effective Twitter campaign, you can always look for a Web design company that offers social media services. This can be worth more than the time and money needed to do it if it is done correctly.
Spotya! Media specializes in Web design and development helping businesses achieve higher sales, increase visibility, and reach targeted traffic via our comprehensive services which include SEO optimization, data management, online marketing, eommerce development and social media. Visit http://www.spotyamedia.com/ for more information.
Companies that do not peddle their wares on the Internetdon’t stand a chance in today’s marketplace.
If you’re not sure how to start doing this, the advice in this article can help. Implement the tips given and make your mark on the online world.
Use short-term promos to boost your PageRank on the eCommerce site. It is possible to buy a higher page rank when you have a great promotion available. This is just like stores marking down items that do not sell well at full price.
It’s important for your business that you’re receiving feedback on your brand and on your products.
This is important because your perception and assessment of how your website appears may not be how it appears to others. Obtain as much feedback as you can from family, potential clients and friends. You do not have to use all the advice you are given, but at least you will be able to consider it.
Including a FAQ can be a helpful way to advertise the products you sell or the services you offer. Provide a well-thought-out response for each question, and don’t be afraid to self-sell where appropriate. Come up with questions that answer a customer’s thoughts without being too obvious that you are using your products to do it.
Contrary to its name, you don’t need to technically market on the Internet in order for it to be called Internet marketing.
Speak with bloggers and ask them to come to a conference or meeting. Knowing your market cannot be underestimated, so use your blog and the online community to get to know the other players and customers that are out there.
Take the time to learn the basic rules of web page layout and design. You will find excellence guidance and tutorials online, for all facets of web design and development, that is suitable for beginners or more experienced web designers. Spending just a half an hour each day learning about web design can give you enough knowledge within a few weeks to work on your site with confidence.
Try putting a blog on your site and updating it regularly.
A continuing blog also stands as testament to the enduring value of your products. In addition, a blog adds content to your website, which expands your visibility to search engines, which ultimately leads to more site traffic.
If you are using AJAX or Flash, do not use it very much. Don’t overload your site with Flash animations that annoy customers. If possible, try not to use them at all. Try to use these programs sparingly if you decide you must have them.
When you do not regularly update or revamp your website, consider keeping things fresh with a company blog. Search engines like fresh information, and if your site does not have it, they will move you down in rankings. A blog can help you to add new content as often as you need to.
Even if your Internet marketing business is a success
-continue to research the newest methods, so you can make sure it stays that way. The Internet is continuously changing, and it is changing quickly, so keeping up with all of the new innovations and popular websites can really help you to know what would be the best way to get your product more available to the public.
Advertisements for everything are improved by promising fast, easy results. Your ads should emphasize how quickly your product works and how quickly you work. If you can deliver fast shipping and quick, hassle-free order placement, be sure to mention them in your ads. A customer will view this as meaning your product is easy to order and quick to arrive.
Performance and appearance can be very important to your Internet marketing success.
Always keep testing graphics, ads, links and your checkout system for things that may create problems for your customers. Think of your website as a store; help people shop around by providing them with the information they want and making your products easy to find.
The Internet is a formidable marketing tool. Although it might seem hard, it uses many of the same basic principles as traditional marketing. Using the powerful advice in the article above will give you the advantage you need for success.
Samson Williams Owns A Free Internet Marketing Resources Website Where You Can Get 100% FREE Internet Marketing Ebooks And Videos. Visit http://www.ZumaProducts.com/gift To Get Your Free Copy Today.
It’s a revenue sharing business relationship between the affiliates who agrees to promote the products or services, and the merchant who gives them.
The affiliate advertises the product owner’s services and will get a commission for each profitable referral.
Every time a buyer is referred to the merchant’s website, via the affiliate’s efforts, and makes a purchase order, the affiliate gets a share of the profit. No fee is as a result of affiliate until profitable outcomes are realized. Compensation is based on either number of visits (Pay-per-click), registrant (Pay-per-lead), or commission for each sale (Pay-per-sale).
Affiliate Marketers can earn a few bucks to thousands of dollars with affiliate programs.
The opportunity to earn in affiliate Internet marketing can solely be limited by the affiliate’s willpower, creativity and strategy. It is a brilliant method to earn online, and also you would not have to provide your personal product or service to make a buck. By advertising your product owner’s products passionately, you get more in return. Making an Income in Internet marketing often start small but can get larger fast because the marketing campaign begins to build up steam.
There are a lot of ways that an affiliate marketer can do to maximize their profits.
If you ask any affiliate marketer how many affiliate checks they’d want to receive, they may most certainly want to get as many as possible. Some checks are small, amounting to nothing greater than $25. While others are giant and may simply reach the hundreds and even more. Over time, these affiliatechecks could build up to a very spectacular amount. Nevertheless, making a fortune in online marketing is just not instant. You must put in sufficient work and effort as well. You have to use your imagination to seek out more ways to draw extra net traffic that can convert to gross sales for the merchant and revenue for you as well.
What number of affiliatechecks do you want to obtain?
Most affiliate marketers will enthusiastically reply that they want to receive as many affiliate checks as possible. Nonetheless, is it as simple as it sounds? Does becoming a member of many affiliate marketers guarantee extra affiliate checks that actually amount to one thing? The answer is no, most affiliate marketers assume that joining multiple affiliate applications is a clever option. Because, it is vitally simple to hitch affiliate packages, and there may be really nothing to lose, affiliate entrepreneurs are tempted to join as many applications they can get their palms on. Thus, they fail to offer their packages enough attention and work that they ought to receive. The maximum potential of the affiliate programs are usually not realized and the resulting earnings from these programs will almost definitely be disappointing.
The best way to realize multiple streams of earnings is to focus on one associates program first.
Select a product or service that you can promote passionately. Choose a product by which you could have full trust. The best services and products to promote are those who you utilize personally. Your prospects will have the ability to sense your sincerity every time you promote a product that you’ve experienced. This can enormously improve your credibility in addition to your product’s marketability and will actually encourage your prospect to purchase or get the product or service.
As quickly as your first affiliate program is making an inexpensive revenue
-then you may proceed to becoming a member of another affiliate program and repeat the process. “Too much, too quickly” is a typical pitfall in affiliate marketing. Joining too many packages concurrently in the hopes of getting multiple streams of revenue simply doesn’t work.
Focus first on one associates program and work on it in order that it makes an excellent profit.
Then, go find one other promising program and give it your best effort. The question should not be what number of affiliate checks you need to obtain, however what number of “excessive-paying” affiliate checks you can receive. The reply lies in your determination to succeed and dedication to maximize your earning potential. With the right instruments, the fitting actions, and perseverance you’ll be able to positively make an excellent revenue out of affiliate marketing.
What Are The Online Marketing Trends For 2014?
by Jon Allo
Copyright (c) 2014 Jon Allo
As the Internet is constantly changing, what are the online marketing trends for 2014?
Digital technology and online business trends are areas that are showing real growth. ComScore, a leader in measuring the digital world, reported that U.S. online spending in November and December 2013 was over $42 billion, an increase of 10% over last year. Also, considerably more purchases were from mobile devices. So what are the online marketing trends for 2014?
Get Ready For Mobile.
The online marketing trends towards mobile in 2014 is undeniable, and there will be significantly more purchases coming from mobile devices. People are becoming more comfortable when researching, shopping and generally using the Internet via mobiles and tablets. The rise of smartphones and popularity of tablets combined with better connectivity means that people can surf online whenever and where ever they want.
Make sure that in 2014 your online business keeps up with these Internet and online marketing trends
-with a responsive website design that provides a suitable viewing experience for all devices from mobile phones to desktop computer monitors. This means that no matter what device your customers find you, they can still view your website and buy from you.
How Good Is Your Content?
Producing valuable and engaging content designed for a specific audience has always been one of those online marketing trends that will never go away and 2014 is no exception. The search engine giant Google is focussing its results on websites that provide quality content. This means that good results from organic search engine optimisation will generated by strong content.
The marketing trends selling online products and services in 2014 will be driven more by establishing online authority and gaining trust from customers. This is will be achieved by regularly providing valuable content through a variety of channels, such as your website, social media, eNewsletters, videos and articles on other websites.
Social Media Will Become More Relevant.
in 2014, online marketing trends for sharing information with social media will increase. Facebook, Twitter, and LinkedIn will still be the major social media networks. Content shared on these networks will add value to your search engine rankings because the more people who choose to share a piece of content, the higher its perceived quality.
Rising stars like Pinterest, Google+ and Instagram will play a significant role in the online marketing trends in 2014. Businesses will need to test different social networks to see which helps them to reach the maximum amount of consumers.
trends for 2014 is the use of images. Well-placed pictures in blog posts and social media updates will help your content to stand out. Social media sites that are image based like Pinterest and Buzzfeed will become more relevant. There will continue to be a big rise in the popularity of infographics, which put together images with a small amount of text to explain subject matter and provide research data.
Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about building a successful online business you can access to a FREE Online Business Marketing Bootcamp at http://www.jonallo.com
Reach More Customers With These Smart Internet Marketing Ideas
by Samson Williams
Internet marketing can work wonders for your reputation. The need to successfully promote your website online has risen.
This means that it is now the time for you to get into it. The following tips can help you figure out how to market your business.
A product FAQ is a must for your site. To address each question or concern, offer thoughtful responses, and also be sure to mention some products that you have for sale as solutions. Come up with questions that answer a customer’s thoughts without being too obvious that you are using your products to do it.
You should include a page that has information or videos about the product you are selling. They will feel like they know more about what they are buying. This shows that you would rather inform them about the product than make a sale, leaving them the option to buy or not.
You need to take this whole endeavor seriously and do your research. Find an adviser who you trust and seek their assistance. Many people who are well versed in Internet marketing provide free services or services for a small fee. Make sure to stick with a system that you think is good. The system may not show results right away, but it will pay off in the long run.
Try not to give up. You may be a step or two away from successful Internet marketingwhen you give up.
Make sure that you have covered all of your bases before opening your sales website. This can be a difficult and time-consuming process. Bear in mind that the effort you put into building your Internet marketing presence will pay off in results.
Making your site stand out is what drives visitors towards your site, and there are a lot out there, so this is a good strategy. Making an offer stand out is one effective way to accomplish this.
Make sure you utilize social media. A Facebook page where people can leave feedback and comments is a good place to start. A good site that will let you have interaction with customers is Twitter.
Make sure the design of your website makes your links highly visible.
Always ensure that your links are clearly visible and organized for the incoming traffic. Obscure or poorly placed links will often lead to less usage. This could cause one of your main pages to be losing out on a huge profitable angle.
There are multiple ways that you can go about this. There is a lot of information out there. Utilizing the tips found here will help you establish yourself as a success in the world of Internet marketing.
Samson Williams Owns A Free Internet Marketing Resources Website Where You Can Get 100% FREE Internet Marketing Ebooks And Videos. Visit http://www.ZumaProducts.com/gift To Get Your Free Copy Today.